Resume

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GUS J. FORWARD 14339 Fair Knoll Way, Houston, Texas, (832) 588-0924, gusforward84@gmail.com

STRATEGIC MARKETING PROFESSIONAL Head-to-heart marketing entrepreneur with six years brand growth experience that includes national reputational management and business development, in addition, an award-winning maverick marketing, media relations, branding, promotional, special event, social media and multimedia portfolio, for messaging B2B & B2C audience segments of all age groups and nationalities. Motivated strategist committed to success-driven campaigns through methodical analysis and team leadership. Core competencies include:    

Brand Growth Strategies Budget Analysis & Execution Marketing Planning & Positioning Multi-channel Brand Management

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Advanced Multimedia Integration Building Alliances & Partnerships Team Building & Leadership Project Management

PROFESSIONAL EXPERIENCE Brand Manager: Emerus Holdings, Inc. The Woodlands, TX

May ‘13 – Present

Responsible for managing the development and deployment of complimentary, branded emergency hospital locations for our flagship Emerus hospitals and emergency rooms in Houston and Dallas, as well as our partner brands including Baylor Healthcare in Dallas, Baptist Healthcare in San Antonio and Scott & White Healthcare in central Texas. In addition, accountable for leading internal brand marketing teams, as well as external agencies, media buying partners, and advertising vendors. Selected Accomplishments:    

Successfully deployed multi-phase marketing campaigns in new Texas markets both Baylor and Emerus hospitals, which led to a 25% increase in facility profit generation Completely overhauled all media buying, saving $400k in savings while boosting ad placements by 80% Constructed a creative services infrastructure with a project completion rate of 98% Built and standardized marketing request ordering system and creative asset sharing programs with brand partners

Assistant Brand Manager: NCI Building Systems Houston, TX

October ‘12 – May ’13

Responsible for business analysis, marketing, advertising, and business development initiatives for NCI’s national metal manufacturing brand American Building Components (ABC). Also, accountable for developing unique messaging, communications, and support collateral for all regional ABC store locations and mobile sales force teams representing hundreds of thousands of B2B and B2C customers nationwide. Team lead for new growth business development activities along with cross-divisional sales strategy liaising.


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Resume by Gus Forward - Issuu