#GivingTuesday: Unleashing Generosity Across the Globe

Unleashing Generosity Across the Globe

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THE CASE FOR

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We are the biggest generosity movement in history.

We are a team of millions, representing all faiths and political views, with activity in every country around the world.

We are #GivingTuesday.

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Our Mission

#GivingTuesday brings together a #GivingTuesday brings together a global community around the ideals of global community around the ideals of generosity and collective action. We generosity and collective action. We believe a citizenry that is more believe a citizenry that is more generous is also more committed to generous is also more committed to democratic principles and other prodemocratic principles and other prosocial behaviors that are the foundation social behaviors that are the foundation of healthy societies. We believe in the of healthy societies. We believe in the catalytic power of handraisers, who catalytic power of handraisers, who step up to lead. We believe in the step up to lead. We believe in the transformative potential of a transformative potential of a collaborative, innovative social sector. collaborative, innovative social sector.

Our ultimate goal is a just and The image part with relationship ID rId13 was not found in the file.

generous world.

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We give together in a joyous, annual, worldwide ritual‌

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‌ as cities/states

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‌ as countries

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‌ as causes

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‌ as coalitions

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‌ as caring individuals

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We have an unprecedented opportunity to scale generosity around the globe.

You have the opportunity to join us.

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Why has the world embraced #GivingTuesday?

• It’s joyful to give together.

• We focus on generosity in all forms: kindness, time, skills, voice, money.

• We’re a global movement with local impact.

• We believe in distributed leadership.

• We believe in the power of data to advance the social sector.

• We facilitate collaboration across a global network.

• We celebrate partners – big and small – equally.

• We emphasize creativity and experimentation.

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What We’ve Accomplished SO FAR

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55+ Official Country Movements ACTIVITY IN EVERY COUNTRY

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120+ U.S. Community Campaigns COMMUNITY CAMPAIGNS ARE GROWING IN COUNTRIES AROUND THE WORLD

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Reaching Scale IN THE U.S.

ONLINE GIVING IN THE US ON #GIVINGTUESDAY $Millions

$450

$400+

$400

U.S. ONLINE DOLLARS REPRESENT JUST A FRACTION OF GLOBAL GENEROSITY

$350

$301

$300

In 2018, #GivingTuesday was the largest day of the year on many of the biggest online giving platforms, surpassing even December 31 in terms of number of donors

$250 $200

$177

$150

$116 $100

$48

$50

$12

$27

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2012

2013

2014

2015

2016

2017

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The Social Conversation CONTINUES TO GROW

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#GivingTuesday is about much more than money

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High Awareness in U.S. GROWING AWARENESS AROUND THE WORLD

% OF US RESIDENTS WHO HAVE HEARD OF #GT

58 49

51

39

25

2013

2014

2015

2016

2017

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Groundbreaking Learning Network Peer learning through convening and year-round collaboration

Information and research about giving from around the globe

Global data and analytics on giving trends, behaviors, motivations, impact

COUNTRY AND COMMUNITY LEADERS NETWORK

DATA COLLABORATIVE

GIVING LAB

PARTNERS AND COLLABORATORS

Learning from partners, advisors, consultants, and academic institutions

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In both our leadership network and data collaborative, we are focused on learning that drives societal impact.

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The #GT Data Collaborative A N A LY T I C S O N # G I V I N G T U E S DAY

A N A LY T I C S O N G I V I N G B E H AV I O RS

10-year giving data showing impact of #GT

U N P R EC E D E N T E D C O L L A B O R AT I O N Participating Data Platforms

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Year 1

40

Year 2

45

Year 3

G LO BA L M E E T U P S : B U I L D I N G G LO BA L DATA L A B

80

60

Year 4

Year 5

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Why Invest in #GivingTuesday?

UNLEASH ALTRUISTIC BEHAVIOR TO PROPEL A JUST AND GENEROUS WORLD

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We have a big vision, a plan for getting there, and a commitment to continuous, collaborative learning.

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What We’ll Do OUR COMMITMENT

OUR IMPACT

• We will create a new ritual for all humanity

• Increase global giving as % of GDP and PDI

• We will increase giving globally

• Grow global reach to accelerate change on the ground

• We will create the world’s richest data lab for philanthropy

• Accelerate global measurement • Amplify generosity in all forms by 20% over 5 years* • Foster a more entrepreneurial and trusted social sector

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* in all participating countries

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Why Will We Succeed?

SCALE Millions of people, hundreds of millions of dollars, dozens of countries, billions of social media impressions, countless acts of kindness.

STRATEGY We believe in distributed leadership. We connect global networks, increasing the agency of others and the capacity of the collective. We measure rigorously and support others in doing the same. We believe in the smart, secure, and humane use of data to propel the sector forward.

STYLE

#GivingTuesday is a celebration of giving, an optimistic and joyful ritual. As a collective, we are humble, we are fun, we are ambitious, and we are impatient for change.

SKILLS

The #GivingTuesday team is a backbone to the movement—with a track record of growth, a big vision, and a plan built and sustained on continuous learning and evolution.

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Toward a just and generous world: our Theory of Change TWO-YEAR VISIONING AND PLANNING PROCESS, LED BY ORS IMPACT.

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Our Theory of Change SYNTHESIS SYNTHESIS OF OF COMPLEX GLOBAL MOVEMENT INTO COMPLEX GLOBAL SEVEN SEGMENTS MOVEMENT INTO SEVEN SEGMENTS

Handraisers Handraisers

Sustainability Sustainability

• Those inspired to act generously on generously on #GT #GT

Leadership Leadership

• Advisors, advocates, supporters supporters of of movement movement

Storytelling

• Handraisers who emerge as as movement movement leaders leaders

#GivingTuesday TOC Strategy Segments Segments

• Sharing #GT learning and learning and impact impact

Networks • Coalitions of leaders leaders

Innovation Innovation

Insights Insights

• Insights and approaches approaches that that can can scale scale

• Data and Learning Learning across globe across globe

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As of August 2018

How will we get there?

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Movement Acceleration DRIVEN BY OUR COLLABORATIVE LEARNING MODEL

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Leadership and Support POISED FOR IMPACT.

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Our Executive Team

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Our Board LAURENCE BELFER

AMANDA NGUYEN

Chief Executive Officer of Belfer Management LLC in New York, NY, a family investment firm that emphasizes the energy, real estate, financial services and certain consumer-facing industries.

Amanda N. Nguyen is the founder and CEO of Rise, a civil rights organization. She was the power behind the Sexual Assault Survivors' Rights Act, one of 23 bills to pass unanimously through US congress and was nominated for a Nobel Peace Prize in 2019.

ANITA GALLAGHER

Anita Gallagher is Director of InnovaSocial, a social impact consultancy specializing in strategic planning, evaluation and marketing for nonprofit initiatives. Anita has led #GivingTuesday in Mexico since 2014.

ZJ JALLAH

JONATHAN SOROS Jonathan Soros is Chief Executive Officer of JS Capital Management LLC, a private investment firm. Mr. Soros also serves on the board of directors of the NAACP Legal Defense and Educational Fund, Inc. and is a Senior Fellow at the Roosevelt Institute, a think tank based in New York City.

Born in Liberia, West Africa, Z. J. Jallah is a technology professional with a passion for social entrepreneurship. He is the global leader of #GivingTuesday in Liberia.

ROB REICH

ARIELLE MADOVER Arielle Tepper Madover is Founder and CEO of WhatShouldWeDo.com, the Board Chair of The Public Theater in New York City, and a TonyÂŽ Award winning Theater & Film Producer.

ASHA CURRAN

Faculty co-director of the Stanford University Center for Philanthropy and Civil Society (PACS) and the Center for Ethics in Society

CEO and co-founder of Unleash; global lead of #GivingTuesday

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Our Supporters Partnerships with institutions and individuals who have supported #GivingTuesday.

LEAD SUPPORTER The Bill & Melinda Gates Foundation INSTITUTIONS UJA-Federation of New York Microsoft Corporation John Templeton Foundation The Lodestar Foundation Nielsen The William and Flora Hewlett Foundation Interactive Donor Corp.

Case Foundation PayPal

INDIVIDUALS Julian and Kara Acker Laurence and Carolyn Belfer Patricia and James Cayne Christine Ferer Richard Fishman and Marny Cherkasky Paul and Nancy Levy Meredith Milstein and Lance Polivy Philip and Cheryl Milstein Michael and Cheryl Minikes Josh Resnick and Danyelle Freeman Robert and Renee Belfer Scott and Elena Shleifer Jeffrey Walker

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Accelerating Impact FUNDING OUR FUTURE GROWTH

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We are ready to move from a startup to a sustainable growth model — ready to optimize our product (giving) and grow our user base (humanity).

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Funding Our Growth: Four Pillars

C O R E T EA M

This pillar comprises the work of our Core team, including our key team members who support volunteer leaders across the globe

LEADERSHI P & COLLABORATI ON

This pillar is our work to bring leaders together to accelerate innovation, distributed leadership, and peer-learning, such as: • •

•

•

Fellowships Global Summits Community/ US Summits Regional Meetups

DATA & L EA R N I N G

Data includes the people, infrastructure, convenings, partnerships, reports and knowledgesharing of our #GT Global Data Collaborative and other learning activities

O P E R AT I O N S

Operations contains facilities, external Marketing/ Communications, Hardware, Software, and other operations needs

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Budget by Year and Funding Pillar Amount

Year One

Year Two

Year Three

Year Four

Year Five

Total

$5,671,800

$5,512,192

$6,253,017

$6,354,358

$7,064,213

$30,855,580

-2.81%

13.44%

1.62%

11.17%

% change Funding Pillar

% of Total

Core Team

$8,754,891

28.37%

Leadership & Collaboration

$6,675,000

21.63%

$10,501,048

34.03%

$4,924,641

15.96%

$30,855,580

100.00%

Data & Learning Operations Detailed budget available on request

5 Year Target

Total

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An investment in #GivingTuesday is an investment in: • An ecosystem of leaders — not just an organization.

• The health of the global social sector.

• A generous and just world.

We invite you to join us.

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