GIVI Asia Highlights 2010

Page 144

GIVI VIETNAM TODAY GIVI VIETNAM TODAY Vietnam has truly created one of the foremost Òmotorcycle

GIVI Vietnam started to be active in various Marketing Road

culturesÓin the world and is now recognized as the fourth

shows and Exhibitions since 2008. GIVI Vietnam also took part

biggest motorcycle market in the world. In 2004, GIVI Asia

in a motor exhibition show in May 2008, which proved to be a

decided to invest in the Vietnam hence GIVI Concessionaires

very successful for the organizers and GIVI as well.

Vietnam established.

In 2010, GIVI Vietnam fully concentrated on further developing a

GIVI AsiaÕsstory of success continued with GIVIÕsbuilding of an

comprehensive Sewing Department to be able to cope with

extension manufacturing plant in Vietnam. In 2008, a brand new

customer demand and stringent quality required by GIVI

business investment license was officially granted to GIVI

standards for all products produced factory. Presently, there are

VIETNAM Co., Ltd. With a 6 month intensive construction

two fully-functional sewing lines to manage over 5,000 pieces of

schedule, the 4th GIVI manufacturing plant with an area of

rain suits for export monthly. This sewing department will add

10,000sqm opened at Long An Province in June 2009.

another feather to its cap with the production of the GIVI Soft Luggage range which will be exported to Europe. But it doesnÕ t

The new plant consisted of an Assembly department, Plastic

stop there; the next big project for GIVI Vietnam will be the

department, Metal Department and Painting Department. As an

production of helmets for the local market.

extension of GIVI ASIA, this plant is expected to carry out the production of GIVI products mainly for exports. It specialized in

In 2011, GIVI Vietnam will focus on creating more product and

producing GIVI Apparel e.g. Rain Suits, Rain Shoes, Air Masks,

brand awareness campaigns throughout the country, and this

Safety Vests, GIVI Polo Shirts, GIVI Casual wear, etc.

will entail a massive Sales and Marketing initiative for GIVI

GIVI Vietnam, which had only 6 staff in 2009, now has over 120

Vietnam.

staff working in all the various departments which includes admin, sales & marketing and the 2 major production teams.


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