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GIVI ASIA HIGHLIGHTS A DECADE OF EXCELLENCE THE ITALIAN SIGN OF MOTODESIGN

2010


“ zooming the way from it’s beginning... ”


FROM GIVI CHAIRMAN May I first congratulate Mr. On Thiam Chai and Mr. On Hai Swee for their enterprising spirit and for their far-sightedness, which joined with our forces, has resulted in such a success. Secondly I would like to thank all members of GIVI ASIA staff for their goodwill and for their constant commitment to improvement. We started our challenge about 15 years ago, and the many difficulties notwithstanding, as well as the constantly changing economic trends, we have been able to reach a high production standard and our accessories are currently successfully sold in Malaysia and in the majority of the South East Asia countries. Of course a thank you is also due to all our local importers, dealers and customers, who have granted us their support, and for which we constantly try to demonstrate our maximum commitment in delivering high-quality products as well as a professional after-sales service and customer care. I also take the opportunity to thank our Overseas Operation Manager, Mr. Joseph Perucca, for his commitment and dedication that has enabled GIVI Asia to grow on the marketing and sales organisation side, and more generally helped to improve the whole company structure. The results achieved as of today are a strong factor in our constant motivation and investments which allow us always to search for new goals and new technological frontiers, and to maintain the philosophy of our company which is to ultimately offer all motorcyclists a safer and more enjoyable riding experience!

GIUSEPPE VISENZI FROM GIVI VICE CHAIRMAN What 17 years ago was a vision today has became not only a substantial reality, but a motivation and inspiration. The experience gained over the years in adapting our principles and technological know-how to foreign market has allowed us to expand our reach to many new markets. Over the last 10 years, the experience and motivation gained by the success of GIVI ASIA has allowed us to expand our interest and operation to other area and continents, and the latest opening of our facility in Vietnam last year, is an example on how we still have the same vision and enthusiasm we all felt at the beginning of our joint venture in Malaysia. Today GIVI is a brand, which is present in over 85 different countries in the world, and even so we are still searching for new challenges and keep moving toward new goal. Although we have aged and gained experience, we still feel young at hearts and our philosophy still remain intact. The willingness to bring our experience, quality, commitment and passion give us the strength to maintain our grow in innovation and to keep searching for solution and way to make the every day journey of our motorcyclist customer and friends more enjoyable. All of this would have not been possible, without the customerÕs support, loyalty and help, and for this I would like to extend my thanks to all that people which are part of a truly worldwide family.

VINCENZO VISENZI 76 77

| 2010 | The BrandLaureate Award ‘10


FROM GIVI ASIA MANAGING DIRECTOR The issue of this Highlights is published to share our recent milestones in GIVI Asia Sdn BhdÕs history and our gratitude to our valued customers for their continued support. In the past two years, GIVI has enjoyed a tremendous branding success in the local scene. Yes, we have come a long way since our humble beginnings in 1994. Our heartfelt thanks goes out to our team at GIVI Asia and our loyal customers who have played an important role in uplifting our status as one of the leading brands in the motorcycle industry in Malaysia. In 2006, GIVI Asia played an important role in the local motorcycle sports scene most notably the MotoGP06 in Sepang. In an effort to reward our customersÕ loyalty, we kicked off the MotoGP season with a meet-the-fans session with Casey Stoner, our star rider with Team LCR back then. In 2007, we started the year with our renewed zest in the Malaysian Cub Prix Championship. We forged a strong partnership with Yamaha for their 135 LC challenge resulting in the Yamaha GIVI Cup series. It is part of our efforts to promote motorsports and build new talents in the motorcycle race arena. Aside from motorsports, GIVI Asia also marked a new chapter in business excellence. To meet the rising demands of the Malaysian market and our growth in South East Asian markets, we opened a new warehouse at our manufacturing facility in Bukit Beruntung. The new warehouse brings the total built-up area of our manufacturing plant to 100,000 sq. ft., which was necessary to grow our overseas export to 50 per cent from 30 per cent previously. This is also in line with our expansion into European and South American markets. Our efforts to grow beyond Malaysian shores earned us a Top 20 spot in the Enterprise 50 Award programme organised by the Small and Medium Industries Development Corporation and Deloitte Malaysia. The award, supported by the Ministry of international Trade and Industry, celebrates the achievements of enterprising homegrown companies that are well positioned for the future. This recognition reflects our commitment to maintain a high standard in our products and services as well as motivate us to work harder to exceed our customersÕ expectations. A further feather in GIVIÕs cap was achieved when we won the prestigious and very coveted Brand Laureate Awards 2009 Ð 2010. The Brand Laureate Award is an annual event to promote branding in Malaysia and the Asia Pacific region. It also serves to identify and nurture outstanding Malaysian entrepreneurs to be transformed into global brands. At GIVI, we are part of a strong global brand and we always believe that we are able to deliver new and value added propositions to our customers. It is this belief that goes into the development of every GIVI product. It is our way of sharing our success with all Malaysians especially the seven million motorcycles on the road in the country. Lastly, I would like to thank our Italian partners for giving us the opportunity to showcase ourselves and make the GIVI brand a household name in the motorcycle industry in Asia.

ON HAI SWEE

FROM GIVI OVERSEAS OPERATIONAL MANAGER Not only a book of 100 smiles, but of a thousand moments, where the effort to succeed has been captured by cameras and shared with all of you in this publication. These moments have been motivated by the inspiring vision of our Chairman Mr. Giuseppe Visenzi, and became reality with the perseverance and work, of Mr. On Hai Swee, our local partner and Managing Director of GIVI Asia. Rest assured that without the support of all our customers, who have given us the attention and help needed, we would never have achieved these goals. On a personal note, I take this occasion to give my sincere thanks to all the people I have encountered and established business relationships with during the last few years. Some of these have now matured into relationships where trust and understanding has resulted not only in helping me and our company to achieve professional success, but more importantly they have given me the opportunity to learn and appreciate a different culture and enriched my understanding of life! And finally, I cannot think of any better way to close this letter than with the proverbial: TO BE CONTINUEDÉÉÉ

JOSEPH ANDREA PERUCCA


1997..THE BEGINNING OF GIVI ASIA GIVIテ不 most successful story continues with the founding of GIVI Asia in the country, and it all kicked-off with the creation of the GIVI Asiaテ不 first factory in Malaysia. From a built-up area of 8,000 sq. ft. in 1997 with only 5 workers, GIVI Asia had confidently

fought

to

overcome

the

various

challenges, and to grow as one of the most prominent motorcycle accessory manufacturers in the country. With specific bits, jigs and moulds brought in from GIVI Italy, the new manufacturing plant was a technical tour-de-force insofar as motorcycle accessory production was concerned.


GIVI ASIA TODAY Since 1997, with further investments from its principal confirmed, GIVI Asia decided to build an extension to the manufacturing plant as part of its continued support for the brand. Thus from the initial built-up area of 8,000 sq. ft., the new extension saw the manufacturing facility expand to a colossal 100,000 sq. ft. GIVI Asia was now set to bring top quality products that meet stringent European and other international standards to the rapidly growing Asian markets and motorcycling world. With the increased number of staff from double digits to more than 120, GIVI Asia produces boxes, helmets, racks for the boxes and windshields for export to Asian countries including Japan. The plant manufactures more than 40,000 units of GIVI boxes, helmets and accessories monthly, with 30 per cent for export and the remaining 70 per cent for local consumption. GIVI Asia started to be active in various launches of new products, marketing road shows and exhibitions from 2003. Obtaining the Enterprise 50 Award in 2007, GIVI has won another award for being one of the Best Brands in Motorcycle Accessories in The BrandLaureate Awards 2009 Ð 2010. These two awards have added to another milestone for GIVI Asia. This recognition reflects GIVI AsiaÕs commitment to maintain a high standard in products and services, and further fuels its desire and commitment to work harder to exceed the customersÕ expectations.


GIVI in the world

PRODUCTION PLANT R&D CENTER BRANCHES DISTRIBUTION

ANGOLA ARGENTINE AUSTRALIA AUSTRIA BELGIUM BERMUDA BOLIVIA BRASIL BULGARIA CANADA CHILE COLOMBIA CROATIA CYPRUS CZECH REPUBLIC DENMARK ESTONIA FINLAND FRANCE GERMANY GREECE HOLLAND HONG KONG HUNGARY ICELAND INDONESIA ISRAEL ITALY (HQ) JAPAN JUGOSLAVIA


WE’RE A PART OF THE GIVI FAMILY AROUND THE WORLD


A DECADE

OF

EXCELLENCE


Letters From The VIPs 1997...The Beginning of GIVI Asia and GIVI Asia Today GIVI in the World

GIVI HPS10.1 Launch Lavish Launch Malaysian MotoGP 2006 Box Presentation to Traffic Police Janji Diana New Year Party 2007 AAM Malaysian Cubprix 2007 FIM Asian Grandprix 2007 GIVI Asia Warehouse Opening Malaysian MotoGP 2007 Enterprise 50 Award Yamaha Asean Cup Race 2007 AAM Malaysian Cubprix 2008 Bike Asia 2008 Singapore GIVI Point KL Opening E30T Launch and Yamaha GIVI Cup 2008 Presentation Taman Negara Trip JKJR Safety Campaign 2008 The Making of Lu Pikirlah Sendiri de Movie @ GIVI Point KL GIVI 30th and GIVI Asia 15th Anniversary Gala Dinner Malaysian MotoGP 2008 New Year Countdown Party 2009 The Making of Dr. Moto TV Series High Performance Work Team Training at Port Dickson GIVI Jogathon 2009 GIVI Lifestyle Opening at Giant Kinrara

i iii v

1 3 5 9 11 13 15 17 19 20 27 29 31 33 35 37 39 41 43 45 47 55 57 59 61 63

65 67 69 77 79 81 83 85 87 89 91 93 95 97 99 101 103 105 107 109 111 113 115 117 127 129 131

GIVI Riding with Giant ROMA Launch Malaysian MotoGP 2009 GIVI AsiaÕs Incentive Trips to GIVI Italy and Hong Kong Safety Campaign at Perodua Konvoi Jelajah Selatan TEC09 Gegar Generasiku GIVI Annual Dinner 2010 Lu Pikirlah Sendiri de Movie Premiere In House Product Training Mesyuarat Agung Tahunan 2010 Media Visit to GIVI Asia GIVI Point Penang Opening The BrandLaureate Awards 2009-2010 Castrol Back to School Karnival Sihat 1 Malaysia Hari Belia Negara WTR Indonesia Tour EM1MÕ10 Vedett Moto Tour of Thailand 2010 Lanun Bikerz Flag Off to Lumut Did I Miss Saigon ? GIVI Lifestyle Opening at Chear Motor Malaysian MotoGP 2010 LCR MotoGP Honda RCV212 Technical Features GIVI Lifestyle Opening at Tiga-S 1MILLION GIVI-ng AWAY Campaign

GIVI VIETNAM 133

GIVI Vietnam Today


THE BEGINNING

OF THE

01 02

| 2003 | GIVI HPS 10.1 LAUNCH

THE MOMENTS


FEBRUARY 2003 GIVI HPS 10.1 LAUNCH The much-anticipated local launch of GIVI’s first helmet, the GIVI HPS 10.1 was officiated by SIRIM and none other than the Vice-Chairman of GIVI Italy, Mr. Vicenzo Visenzi, on 16th February 2003. It was also the first ever event held by GIVI Asia Sdn. Bhd. This day was even more auspicious as it was also the day that GIVI Asia received its license from SIRIM to manufacture helmets locally. GIVI Asia invited dealers throughout Malaysia for this helmet launch and dancers were invited to do a dance performance wearing GIVI HPS 10.1 Helmets.


03 04

| 2005 | LAVISH LAUNCH


OCTOBER 2005 LAVISH LAUNCH Befitting its name, and staying true to the up-market nature of all our products, the launch of the GIVI ‘Lavish Series’ was held at Genting International Convention Centre, Genting Highlands on 9th October 2005. The propitious event

was

officiated

by

Mr.

Vincenzo

Visenzi,

Vice-Chairman of GIVI Italy. GIVI showcased its Lavish Series of Motorcycle boxes which comprise the E450 SIMPLY, E350 FLOW, E260 MICRO 2 and E230 SLIM. It was the official launching of GIVI E230 SLIM Motorcycle box. GIVI dealers throughout Malaysia were invited and every dealer was presented with an E230 SLIM Motorcycle box as a door gift.


05 06

| 2006 | MALAYSIAN MotoGP


MotoGP OCTOBER 2006 MALAYSIAN MotoGP 2006 Stemming from the passion of our founder, Giuseppe Visenzi, a successful world-championship motorcycle racer in the 1960s, the symbiotic relationship between GIVI and bike racing has always been very strong. Through the years, GIVI progressed by likening its own image to the popularity and exuberant image of the motorcycle world-championship itself. The next step in this direction came in 2006 with GIVI’s foray into the MotoGP scene with the sponsorship of the LCR MotoGP Team, which saw ace MotoGP rider Casey Stoner taking on the grid astride a very competitive HONDA RC211V. This was also the first time GIVI Asia embarked on an

aggressive

marketing

program

with

the

Sepang

International Circuit to promote motorsports in Malaysia. GIVI also organized a special Motorcycle Convoy to the Sepang Circuit on race-day in conjunction with this event.


07 08

| 2006 | MALAYSIAN MotoGP


MotoGP OCTOBER 2006


09 10

| 2006 | BOX PRESENTATION TO TRAFFIC POLICE


DECEMBER 2006 BOX PRESENTATION TO TRAFFIC POLICE In line with its ‘caring citizen’ credo, GIVI Asia Sdn Bhd presented 50 GIVI motorcycle boxes and helmets, fully customized in Traffic Police uniform colors, in a simple yet meaningful ceremony to the hard-working men and women of the Kuala Lumpur Traffic Police at their headquarters in Jalan Bandar Kuala Lumpur on December 28th, 2006. Malaysia is now officially the first Asian Country and the second in the world after Italy to have their Police motorcycles equipped with GIVI Boxes. Now, apart from doing their duty safely, our ‘men and women in black and white’ are also doing it in style, GIVI style! Managing Director of GIVI Asia Sdn. Bhd., Mr. On Hai Swee, stated that in line with the company being involved in

the

motorcycle

business,

organizing

road

safety

campaigns and showing appreciation to those who help to keep the roads safe are part of the company’s agenda. Kuala Lumpur City traffic police chief ACP Tuan Haji Hamza Taib, who received the GIVI products from Mr. On, recommended all motorcyclists to install the GIVI storage box as this will support their security. GIVI Asia is proud that the Kuala Lumpur Traffic Police have accepted GIVI products as part of their official accessory, to be used in the line of duty.


11 12

| 2006 | JANJI DIANA


DECEMBER 2006 JANJI DIANA In an effort to further strengthen brand awareness among motorcyclists from all over the country and increase knowledge on road safety, GIVI Asia successfully sponsored a very famous and popular local drama production called Janji Diana (Diana’s Promise). The production director of Janji Diana, Datuk Yusof Haslam, a veteran actor and director in the Malaysian movie scene, expressed his appreciation to GIVI for being the sponsors of their drama as this undertaking would help ensure a smoother path for their production. By sponsoring this production, the company expects to channel safety precautions to the public, while enjoying the exciting and thrilling series. To the millions of fans of Janji Diana, GIVI Asia is proud to be associated with this series, and glad that their sponsorship helps to promote the success of this production.


13 14

| 2007 | NEW YEAR PARTY 2007


JANUARY 2007 NEW YEAR PARTY 2007 GIVI Asia has always had its own way of appreciating the members of its staff. In 2007, GIVI Asia organized a special New Year countdown party for all its staff and their family members. Held at the GIVI Asia Factory in Bukit Beruntung, various games and activities were organized in conjunction with this New Year celebration. Among the activities organized were musical chairs, balloon bursting and a karaoke contest. GIVI also organized a lucky draw for those who attended this party. With its ‘work hard, play hard’ approach to business, GIVI and its staff are always assured of an unforgettable experience at all events.


15 16

| 2007 | AAM MALAYSIAN CUBPRIX 2007


JANUARY - NOVEMBER 2007 AAM MALAYSIAN CUBPRIX 2007 In-line with its inherent racing ambitions, the Yamaha GIVI Cup 2007 started off with a demo ride during Round 1 of the PETRONAS Sprinta AAM Malaysian Cub Prix Championship in Kluang, Johor. The 2007 season marked the first time an age-ceiling was implemented in a single-make race. All the riders were below the age of 19. After months of preparation and anticipation, the race finally began for the intrepid youngsters who were game enough to take on the challenges of the Yamaha GIVI Cup.


17 18

| 2007 | FIM ASIAN GRANDPRIX 2007


AUGUST 2007 FIM ASIAN GRANDPRIX 2007 The name Mohd Azwan Mohd Ridwan, the eventual Overall Champion of the Yamaha GIVI Cup 2007, had cropped up often in the course of the previous season. He emerged as one of the most consistent riders in the Championship, and the Yamaha GIVI Cup leg held as part of the PETRONAS Sprinta FIM Asian Grand Prix at Sepang Circuit was no different. The exposure for Yamaha GIVI Cup riders continued through Round 4 of the PETRONAS Sprinta FIM Asian Grand Prix.


19 20

| 2007 | GIVI ASIA WAREHOUSE OPENING


OCTOBER 2007 GIVI ASIA WAREHOUSE OPENING With the set target of increasing exports to Asia by up to 50 per cent, GIVI Asia celebrated the opening of a new warehouse at the Bukit Beruntung Manufacturing Plant on 20th October 2007. GIVI Asia Sdn Bhd invited Yang Berhormat Dato Ahmad Zahid bin Hamidi, Deputy Minister of Information Malaysia as the Guest of Honour to officiate the opening of the warehouse; incidentally Yang Berhormat is also the Executive Chairman of the Superbikers Association of Malaysia. Also in attendance was His Excellency the Ambassador of Italy to Malaysia Mr. Alessandro Busacca, and Mr. Joseph Perucca, Overseas Operational Manager, who graciously participated in a tour of the new 50,000 sq. ft. warehouse. The plant housed various manufacturing facilities such as the Metal department for the GIVI MONORACKŽ system, Painting department, Assembly department and Shipping department . With the expansion of GIVI Asia’s factory in Malaysia from a built-up area of 8,000 sq. ft. in 1997 to the current 100,000 sq. ft., GIVI Asia is set to bring top quality products that meet stringent European and other international standards to the rapidly growing Asian markets and the rest of the motorcycling world.


21 22

| 2007 | MALAYSIAN MotoGP GRANDSTAND


MotoGP OCTOBER 2007 MALAYSIAN MotoGP 2007 GIVI yet again provided an excellent opportunity for its customers to witness the excitement of the MotoGP. After the successful MotoGP 2006 race in association with Sepang International Circuit, GIVI again worked with TEAM LCR to bring this international event to GIVI’s growing list of customers. In 2007, more than 1,000 GIVI guests including GIVI Asia’s

distributors

and

dealers

from

Malaysian

gathered to witness Carlos Checa, the experienced and very likeable Spanish rider take on the rest of the field in GIVI gear. GIVI reaffirmed its full support for the two wheel motorsports industry

in

Malaysia

by

organizing

a

motorcycle convoy to the MotoGP event at the Sepang International Circuit. The 2007 MotoGP was even more exciting than the previous year, thanks to the participation of the bikers from Singapore, Philippines, Indonesia and Italy. As a general rule of thumb, all the bikers who participated in the MotoGP convoy had to equip their bikes with GIVI storage boxes. As predicted, the MotoGP convoy once again turned out to be a success and further strengthened GIVI’s brand awareness in the country.


23 24

| 2007 | MALAYSIAN MotoGP


MotoGP OCTOBER 2007


25 26

| 2007 | MALAYSIAN MotoGP GIVI CONVOY


MotoGP OCTOBER 2007


27 76 28 77

| 2007 2010 | ENTERPRISE LU PIKIRLAH 50 SENDIRI AWARDdeMOVIE PREMIERE


NOVEMBER 2007 ENTERPRISE 50 AWARD In 2007, GIVI Asia Sdn. Bhd. was recognized and credited as one of the top 50 winners of the prestigious Enterprise 50 Award Program 2007, a coveted award for the most enterprising Malaysian entrepreneurs. Enterprise 50 is an annual award programme organized by the Small and Medium Industries Development Corporation Malaysia (SMIDEC) and Deloitte Malaysia, which recognizes the achievements of enterprising homegrown companies that are well positioned for the future. 50 winners are selected from amongst the hundreds of nominations received. This prestigious award is strongly supported by the Ministry of International Trade and Industry Malaysia (MITI). “This award serves as a platform to improve ourselves and it would also enable us to benchmark ourselves and strive towards corporate governance and a quest of excellence close to our Principal of Givi Italy� said Mr. On Hai Swee, Managing Director of GIVI Asia Sdn. Bhd.


29 30

| 2007 | YAMAHA ASEAN CUP RACE 2007


DECEMBER 2007 YAMAHA ASEAN CUP RACE 2007 As the final chequered flag fell, the arduous yet enjoyable journey for the young riders in the Yamaha GIVI Cup 2007 finally ended in Batu Kawan during the Yamaha Asean Cup Race 2007. The results from Batu Kawan placed Azwan on top of the leader-board with 193 points, followed by Hafizh in 2nd overall with 160 points while Zaidy Md Zaifaizal maintained his position at 3rd overall with 126 points.


31 32

| 2008 | AAM MALAYSIAN CUBPRIX 2008


JANUARY - DECEMBER 2008 AAM MALAYSIAN CUBPRIX 2008 Following its successful partnership with Yamaha in 2008, GIVI entered its second season in 2008 with the sponsorship of the Yamaha GIVI Cup Race. Yamaha GIVI Cup is a young rider development programme with an age limit of 18 years. It has been extremely successful in finding new talent for the vibrant Cubprix racing scene. It is part of GIVI’s efforts to promote motorsports and build new racing talents in the motorcycle arena. It is also part of GIVI’s efforts to educate Malaysian motorcyclists on road safety.


33 34

| 2008 | BIKE ASIA 2008 SINGAPORE


APRIL 2008 BIKE ASIA 2008 SINGAPORE The world’s largest motorcycle and bicycle show, Bike Asia 2008 was be held in Singapore from 10th to 13th April 2008 and was supported by EICMA, which organizes the Milan International

Exhibition

of

Bicycles

and

Motorcycles.

Motorcycle distributors and manufacturers from China, Thailand, Malaysia, Indonesia, Japan, the United States and Europe participated in this event. In attendance at this event was none other than celebrity guest of honour Ms. Sophia Loren! She was accompanied by Lee Yi Shyan, Minister of State for Trade and Industry in Singapore. Mr. Roberto Fabbri, the Managing Director of BikeAsia was also present at this exhibition. Another draw for Bike Asia was the stunt area which took up part of the exhibition hall. Two wheel lovers were treated to both motorcycle and bicycle stunt shows.


35 36

| 2008 | GIVI POINT KL OPENING


APRIL 2008 GIVI POINT KL OPENING Givi Asia added another milestone to the history with the launch of GIVI Point showroom at Jalan Ipoh, Kuala Lumpur on 15th April 2008. The Chairman and Founder of GIVI Italy, Mr. Giuseppe Visenzi, officiated the opening. This is the first GIVI showroom in Malaysia displaying GIVI products manufactured locally as well as those imported from Italy. Besides, GIVI Point is equipped with an on-site modern workshop to install the innovative patented GIVI Monorack速 systems. The showroom is not just a one-stop center for bikers who look for latest technology and design of motorcycles accessories and apparel that emphasized safety, it also served as a dealer network. GIVI Point in Malaysia complements the network of GIVI Points in Singapore and Indonesia.


37 38

| 2008 | E30T LAUNCH AND YAMAHA GIVI CUP 2008 PRESENTATION


APRIL 2008 E30T LAUNCH AND YAMAHA GIVI CUP 2008 PRESENTATION 16th April 2008 saw another record for GIVI with the launch of the new GIVI E30 TOUR Motorcycle box. The event was officiated by Mr. Giuseppe Visenzi, the Chairman and Founder of GIVI Italy, Mr. On Thiam Chai and Mr. On Hai Swee, Chairman and Managing Director of GIVI Asia Sdn. Bhd. respectively together with Mr. Joseph Perucca, Overseas Operational Manager.

GIVI Asia Sdn.

Bhd.

achieved worldwide sales of over RM3.5 million within three hours of this newly launch of E30 TOUR box, firmly establishing the company’s position as the market leader in the motorcycle box category.

Over 200 Malaysian and

international dealers and distributors attended the event. Together with the launch of E30 TOUR new storage box was a presentation of Yamaha GIVI Cup 2008. The success of the partnership with Yamaha in 2007 has prompted GIVI to extend the Yamaha GIVI Cup campaign into 2008 and both partners revealed the new colours for the local championship series. GIVI Asia is confident that the championship would gain even stronger following and achieve bigger success.


39 40

| 2008 | TAMAN NEGARA TRIP


JUNE 2008 TAMAN NEGARA TRIP “1 Team 1 Vision” that was the overall theme for the June 2008 outing to Eagle Ranch, Port Dickson. A frenetic brainstorming session that saw all GIVI’s dedicated office staff put their thoughts together in the team-building training and then through GIVI’s ‘work hard play hard’ credo, sweat and wet themselves once the classroom duties were over. The 3-days 2-nights outing restored everyone both mentally and physically. Jungle trekking was one of the more challenging activities prearranged by the organizers, whereby team work was very important to complete this task.


41 42

| 2008 | JKJR SAFETY CAMPAIGN 2008


JUNE - AUGUST 2008 JKJR SAFETY CAMPAIGN 2008 Yearly, thousands of people in Malaysia are involved in some form of road related accident. During the festive season, motorcyclists and pillion riders comprise the most number of casualties in road traffic crashes. As the government was looking into various methods to increase awareness on road safety, in 2008, GIVI gave its complete support for this campaign to create awareness among all the motorcyclists.


43 44

| 2008 | THE MAKING OF LU PIKIRLAH SENDIRI deMOVIE @ GIVI POINT KL


JULY 2008 THE MAKING OF LU PIKIRLAH SENDIRI de MOVIE @ GIVI POINT KL It was yet another busy day at GIVI Point KL where the shooting of Lu Pikirlah Sendiri De Movie took place. GIVI, being one of the sponsors of this movie starring Raja Lawak Nabil and Zizan, was proud to be associated in this local movie production. It was an exciting moment to watch the camera and video crew together with local artistes during the shooting of the scenes at GIVI Point KL. Though business operations had to be halted temporarily, it was a new and exciting experience for all those who were involved, and while it was a lot of fun, GIVIテ不participation in this movie, with its product placements in over 20 scenes, was a decidedly shrewd move to place the GIVI brand in the hearts and minds of the Malaysian public.


45 46

| 2008 | GIVI 30th AND GIVI ASIA 15th ANNIVERSARY GALA DINNER


OCTOBER 2008 GIVI 30th AND GIVI ASIA 15th ANNIVERSARY GALA DINNER This was a truly avant-garde anniversary party which saw GIVI

celebrating

three

decades

of

producing

finest

motorcycling apparel and accessories worldwide. It was a double celebration because GIVI also celebrating 15 years of having strong presence in Asia. The underlying message was the Five Big Es: Excellence, Essences, Enthusiasm, Enjoyment and Evolution.

It is the shared passion,

enthusiasm and dedication that brought talented people from all walks of life from across the globe to be united as ‘GIVI People’. Without the leadership of Mr. Giuseppe Visenzi and Mr. On Hai Swee, GIVI would not be in the strong position that it is today, both here and in the global market.


47 48

| 2008 | MALAYSIAN MotoGP GRANDSTAND


MotoGP OCTOBER 2008 MALAYSIAN MotoGP 2008 To see 60,000 people converge in the Sepang International Circuit for race-day of the MotoGP on Sunday the 19th of October was a very special event for everyone at GIVI Asia. It’s become an objective every year to subject GIVI as a brand to as many people as possible within the MotoGP event, however in 2008, GIVI really outdid themselves. GIVI was un-missable to every single person who walked through the main gates at the Sepang Circuit. From a business and brand awareness perspective it really could not have been better. To have the GIVI brand so prominent was undoubtedly a great achievement, however, the visible excitement, happiness and pleasure on all of the faces at the GIVI grandstand, corporate suites and all around the paddock was simply priceless. Each individual smile, laugh or giggle expressed the principles of our brand in a way that was beyond measure. As stated during the Gala dinner, GIVI is not just a brand, it is a family. These

moments

were

thankfully captured by

GIVI photographers and, yes, if a picture paints a thousand words, these pictures speak volumes. The emotions captured and feelings immortalized in print can only come from the heart. The priceless heart of GIVI… “because above all, it’s about passion.”


49 50

| 2008 | MALAYSIAN MotoGP WELCOME CENTRE


MotoGP OCTOBER 2008


51 52

| 2008 | MALAYSIAN MotoGP GIVI CONVOY


MotoGP OCTOBER 2008


53 54

| 2008 | MALAYSIAN MotoGP GIVI CONVOY


MotoGP OCTOBER 2008


55 56

| 2009 | NEW YEAR COUNTDOWN PARTY 2009


JANUARY 2009 NEW YEAR COUNTDOWN PARTY 2009 Should old acquaintance be forgot‌.well, 2006 had gone and 2007 was finally here. It has always been a tradition for GIVI to welcome a New Year with all staff and their family members. So here we are again, in the midst of a truly memorable day where we can cherish the moments as one year comes to a close and a new one begins. This time we also organized a cake cutting ceremony in conjunction with GIVI’s 15th Anniversary celebration. A clown entertained the kids with free balloons in various colors and shapes, skillfully inflated into various shapes and forms. Even the bosses did not miss the chance to play with the balloons! Lucky draw prizes were also given to GIVI staff and various activities were organized to entertain all those present at this party.


57 58

| 2009 | THE MAKING OF DR. MOTO TV SERIES


MARCH 2009 THE MAKING OF DR. MOTO TV SERIES Dr. MOTO, an integrated program on road safety for motorcycle riders was launched in January 2009 at the Sepang International Circuit. The inaugural season have 13 episodes which focused on motorcycling safety. You can RIDE, TALK, READ, EAT, SLEEP and DREAM motorcycles, but if you don’t ride safely you may not be riding for long. Dr. MOTO, and all those involved are motorcyclists who are concerned at the ever increasing motorcycle accident rate. Thus the show imparted on motorcyclists to think of their safety and those around them when riding. The message is also targeted at general viewers who are not motorcyclists to spare a thought for bikers around them.


59 60

| 2009 | HIGH PERFORMANCE WORK TEAM TRAINING AT PORT DICKSON


APRIL 2009 HIGH PERFORMANCE WORK TEAM TRAINING AT PORT DICKSON Teamwork and relationship building keeps members of a company together and with this in mind, GIVI organized another team building exercise for its staff at the Eagle Ranch Resort, Port Dickson where all staff had a chance to get to know each other even better.


61 62

| 2009 | GIVI JOGATHON 2009


APRIL 2009 GIVI JOGATHON 2009 ‘Live a healthy living’ was the main key of this Jogathon. GIVI staff were actively involved in fun-filled games that tested them both mentally and physically. At the end of the day, the results really didn’t matter; what was important was the fact that everyone participated whole-heartedly.


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| 2009 | GIVI LIFESTYLE OPENING AT GIANT KINRARA


MAY 2009 GIVI LIFESTYLE OPENING AT GIANT KINRARA GIVI opened a new retail outlet named GIVI Lifestyle in Giant Hypermarket Bandar Kinrara in 2009. The first of its kind, GIVI Lifestyle is a small retail outlet if compared to GIVI Point KL. Although it’s a small retail outlet, a wide range of GIVI products are available here for bikers who don’t have time to visit a dedicated motorcycle accessory shop. Located inside a hypermarket enables bikers to buy things for their daily ride while doing other shopping. This strategic location also helps to attract non-bikers to stop by at GIVI Lifestyle to get a feel of motorcycling. GIVI Lifestyle also equipped with a modern workshop at the parking area to install the innovative patented GIVI MONORACK® systems.


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| 2009 | GIVI RIDING WITH GIANT


JULY 2009 JULY - AUGUST GIVI RIDING WITH GIANT The recent opening of GIVI Lifestyle at Giant Hypermarket Bandar Kinrara prompted us to do a promotional roadshow at all Giant Hypermarkets around the Klang Valley and Selangor. It was a way to promote the GIVI brand and brought awareness to the public especially to the multitude of motorcyclists in the area on the use of GIVI storage boxes. In conjunction with this roadshow GIVI organized promotions such as a special ‘trade-in’ of old storage boxes towards the purchase of a new box at a special discounted price. A small workshop was also setup by GIVI to provide free service for all GIVI storage boxes whereby customers were able to repair or change spare parts of their GIVI storage boxes.


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| 2009 | ROMA LAUNCH


OCTOBER 2009 ROMA LAUNCH The Roma helmet was launched in line with its ‘One Size Does Not Fit All’ campaign. The dinner was attended by 500 dealers from various countries as well as board of directors and key personnel of GIVI Italy, the Italian Commercial Attachè to Malaysia, Mr. Fabrizio Vergamini and Italian Commercial Attachè to Vietnam, Ms. Adele di Lulio and many. The Roma helmets are made with safety in mind, catered for local market. The campaign targeted at dealers and end-users of GIVI products the importance of selecting the correct size of helmet. GIVI has made safety and quality their main priorities in the development of products the past 15 years in the market. Nothing comprise when it comes to something as fragile as life, after all, one size really does not fit all!


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| 2009 | MALAYSIAN MotoGP GRANDSTAND


MotoGP OCTOBER 2009 MALAYSIAN MotoGP 2009 It had been three years since GIVI’s foray into MotoGP with Sepang International Circuit, and 2009 was not going to be any different. It was the perfect setting to create more awareness for GIVI’s “One size does not fit all” campaign from the ROMA Helmet Launch. The highlight of GIVI’s involvement in the 2009 MotoGP GIVI was a specially designed stage attendees of the MotoGP were allowed to test for themselves this “One size does not fit all” concept by trying on various helmets tofind the most suitable one that

fits.

To

further

increase awareness of this, GIVI

conducted a special ‘media launch’ the night before the big day. In addition, GIVI Asia invited the top 8 dealers from Vietnam to attend the event. It was in part to introduce the GIVI Brand across the Asia region, and also to

build

their

confidence in selling GIVI products in Vietnam. It was a great opportunity given to them to meet other GIVI personnel, a well as learn more about the products in probably the best setting imaginable. A special counter for

GIVI

sponsored TV show Dr. Moto was also set up at the Welcome GIVI Bus, which gave lead-actor Nabil’s fans a rare opportunity to meet their idol. Overall, GIVI’s presence at MotoGP 2009 was again a great success - clearly displaying the passion GIVI continues to exude to the fans and local retailers;

a

clear indication

that

GIVI will continue to

extend its reach across the region, and beyond.


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| 2009 | MALAYSIAN MotoGP GIVI POINT BOOTH - ONE SIZE DOES NOT FIT ALL


MotoGP OCTOBER 2009


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| 2009 | MALAYSIAN MotoGP CORPORATE SUITE


MotoGP OCTOBER 2009


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| 2010 | MALAYSIAN MotoGP GIVI REGISTRATION AREA


MotoGP OCTOBER 2009


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| 2009 | GIVI ASIA’S INCENTIVE TRIPS TO GIVI ITALY AND HONG KONG


NOVEMBER 2009 GIVI ASIA’S INCENTIVE TRIPS TO GIVI ITALY AND HONG KONG Italy GIVI Asia Sdn. Bhd. always has its own unique way to appreciate their loyal and dedicated dealers. The top Malaysian Dealers of 2009 were taken to Italy by GIVI Asia. It was indeed a very pleasant week for the dealers who were treated to sight-seeing tours and visit to some of the most famous places, while en route to GIVI’s headquarters in Italy. In addition to a lion’s share of souvenirs, lot of priceless yet memorable moments were taken back from Italy as these pictures can attest to.

Hong Kong GIVI Asia organized an incentive trip to Hong Kong for dealers who achieved their sales target in November 2009. All dealers had the opportunity to visit famous places and brought home unforgettable memories. Here are some shots taken during the trip.


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| 2009 | SAFETY CAMPAIGN AT PERODUA


NOVEMBER 2009 SAFETY CAMPAIGN AT PERODUA On the 17th and 18th of November 2009, Perodua Sdn. Bhd.’s main plant in Sg. Choh, Selangor had a Safety Campaign organized by their Accessory Shop Department, and they invited GIVI Asia Sdn. Bhd. to participate. One of the main safety campaign in line with them was the ROMA helmets’ (see Roma Launch 2009) “One Size Does Not Fit All” where we emphasized that every rider needs to know the exact, most suitable size before purchasing a helmet. We also had trade-in promotions, whereby motorcyclists were more than happy to trade-in their old and damaged helmets and rain suits to get new helmets and rain-suits for a safer ride.


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| 2009 | KONVOI JELAJAH SELATAN TEC09


DECEMBER 2009 KONVOI JELAJAH SELATAN TEC09 TEC is a bikers club located in Terengganu, Malaysia, and recently, having always been supportive of its products, GIVI Asia sponsored around 30 pieces of safety vests and caps to them in conjunction with their charity ride to Southern Malaysia. They made a round trip starting from Batu Burok, Terengganu, all the way to Labis in Johor. Members of TEC also did some charity work along the way before heading back to Terengganu through Melaka, during this 3 day ride. Again, GIVI Asia’s safety vest proved to be essential for the riders to wear during long distance travel for better visibility. GIVI would like to congratulate them for a job well done!


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| 2010 | GEGAR GENERASIKU


JANUARY 2010 GEGAR GENERASIKU GIVI Asia celebrated the New Year of 2010 at Dataran Merdeka (Independence Square), in KL at the Gegar Generasiku event. This event was a collaboration between GIVI and local TV series ‘Dr. Moto, in which GIVI is a title sponsor. GIVI Asia took this opportunity to promote a motorcycle safety campaign in which promotions of rain-suits and safety vests were the key highlights. There was also a helmet testing session conducted by the lovely GIVI Promotion Girls to create awareness to the public that while no two heads are alike, it’s never a case of “one size fits all”. This campaign with Dr. Moto’s series received a good response from the public as well as Ketua Setiausaha Kementerian Penerangan Komunikasi & Kebudayaan; Yang Berbahagia Datuk Wira Kamaruddin Siaraf and Ketua Pengarah Jabatan Penyiaran Malaysia; Yang Berbahagia Datuk Haji Ibrahim Yahaya.


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| 2010 | GIVI ANNUAL DINNER 2010


JANUARY 2010 GIVI ANNUAL DINNER 2010 What a great way to start the New Year with GIVI Our Annual Dinner was held on 23rd January 2010 at GIVI’s very own factory in Bukit Beruntung. More than 100 GIVI Asia staff turned up with their family members to enjoy the night’s festivities as well as a sumptuous Malaysian buffet style dinner. The organizing committee had planned a lot of exciting games and activities for GIVI Asia staff as well as their family members. Among them was a rather unique Musical Chairs game, as well as a Bursting Balloon game, Karaoke performance, band performance, fashion show and dances all night, which everyone participated in. it was truly heartening to see everyone, even the entire upper management dance to the Musical Chairs Game! With smiles that stretched from ear-to-ear, more than 50 lucky draw prizes were presented to GIVI Asia staff, with the grand prize being a 32” Flat Screen TV, the smiles got even bigger! A hearty congratulations to the GIVI Annual Dinner organizing committee for a job well done!


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| 2010 | LU PIKIRLAH SENDIRI de MOVIE PREMIERE


FEBRUARY 2010 LU PIKIRLAH SENDIRI de MOVIE PREMIERE LIGHTS, CAMERAÉ.ACTION! Yes, it was yet another roll-on success story during the premiere launch of ÔLu Pikirlah Sendiri de MovieÕ co-sponsored by GIVI on 2nd February 2010 at Cathay Cineplex, Damansara, Malaysia. The movie, starring local celeb Nabil, is a story about ambition and dreams, as well as a love story about the private life of Nabil himself, before he was famous. It sees Nabil, a humble motorcycle dispatch rider who falls in love with a university graduate, an Ôuptown girlÕ so to speak, named Natasya. And just like that song by Billy Joel, this Ôuptown girlÕ soon realises thereÕs more to this Ôdowntown boyÕ than meets the eye. GIVI also played a pretty big role in this movie, in fact, GIVI products ÔstarredÕ in more than 20 scenes. This was the first movie that Nabil has starred in since his victory in the local reality game show entitled ÔRaja LawakÕ or ÔComedy KingÕ, and the movie has proven to be a hit after much praise and comments from all the media after the preview. More than 400 invited guests including the media were in attendance, in addition to the main cast of characters in the movie such as Nabil Ahmad, Mila (Akademi Fantasia Season 5 winner), Puteri Sarah Liyana, Zaibo and many others. There was also an interview session after the movie screening where the cast and their director, Aminah gave their thoughts about their roles, as well as the ups and downs they faced during the filming of this movie.


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| 2010 | IN HOUSE PRODUCT TRAINING


FEBRUARY 2010 IN HOUSE PRODUCT TRAINING This product training was organized for the Sales & Marketing and Design Department. It was a hands-on training programme which took place at GIVI Asia Factory on 8th February 2010 from 9am till 5pm. Upon the completion of the training, GIVI staff were able to understand the basic process of the product, better understand dealers and consumers complaints and greater knowledge on how to introduce or sell our products. Each attendee was also given a chance to assemble the whole box at the final assembly line.


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| 2010 | MESYUARAT AGUNG TAHUNAN 2010


FEBRUARY 2010 MESYUARAT AGUNG TAHUNAN 2010 Everything has its first step somewhere and it was the first step for the Kelab Belia Graduan 1Malaysia where they had their very first Annual General Meeting on Tuesday (09.02.2010) at Legend Hotel, Kuala Lumpur. More than 100 members and guests arrived to greet the Deputy Minister of Youth and Sports of Malaysia; Y.B. Dato’ Razali Ibrahim who was there to congratulate the Club for a job well done over the past year and also participated in a short Q&A session. GIVI was there with Dr. Moto where we presented a sneak preview of the Dr. Moto series first to the Club. All in all, it was a good response from everyone and also Dato’ Razali. As a token of appreciation, GIVI presented Dato’ Razali with our newly launched ROMA helmet and armour jacket.


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| 2010 | MEDIA VISIT TO GIVI ASIA


FEBRUARY 2010 MEDIA VISIT TO GIVI ASIA A selected group of media from Europe and Asia visited GIVI Asia on 27th February 2010. They were given a factory tour, during which GIVIテ不 Overseas Operational Manager, Mr. Joseph Perucca highlighted every department and the various functions of each division. He also showed the assembled media that GIVI only uses the finest material to manufacture its range of products. He also demonstrated the quality, durability and strength of GIVI boxes by asking a person to stand on top of a GIVI motorcycle box; and no, it did not break.


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| 2010 | GIVI POINT PENANG OPENING


MARCH 2010 GIVI POINT PENANG OPENING GIVI was in a merry mood yet again with the launch of another retail outlet in ÔThe Pearl of the OrientÕ on the island state of Penang, Malaysia. More than 100 guests and members of the Malaysian media arrived from as far away as Kuala Lumpur to participate and witness the auspicious launch. GIVI Point Penang follows in the wake of the successful launch of GIVI Point Kuala Lumpur, which set a new benchmark for quality and service among motorcycle accessory shops in the Klang Valley. One of the main objectives of the introduction of GIVI Point Penang is to educate the end user on the proper use and value of products. The core-values of GIVI have motivated other dealers to follow in our footsteps. In addition, GIVI Point Penang will be a retail example by showcasing what can be achieved through proper sales and presentation. GIVI Point Penang will also act as a distribution center and support for all local dealers. Do drop by if you happen to be up north sometime.


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| 2010 | THE BRANDLAUREATE AWARDS 2009-2010


MARCH 2010 THE BRANDLAUREATE AWARDS 2009-2010 GIVI has done it again! Since procuring the Enterprise 50 Award, GIVI has won another award by being bestowed the Best Brands in Motorcycle Accessories in the very coveted and influential BrandLaureate Awards 2009 Ă? 2010. The BrandLaureate Award is an annual event to promote branding in Malaysia and the Asia Pacific region. It also serves to identify and nurture outstanding Malaysian brands to be transformed into global brands.


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| 2010 | CASTROL BACK TO SCHOOL


MAY 2010 CASTROL BACK TO SCHOOL Waziboyz which is headed by national motorcycle icon, Wazi Abdul Hamid is a non-profit organization that works closely with the government of Malaysia in curbing the Mat Rempit culture. By going back to the core through Program Castrol Care, Waziboyz visits schools around Malaysia to advise and educate students from a very early age on the correct ways to ride and handle a motorcycle, as well as the dangers of being a Mat Rempit. Since 2009, Waziboyz has been making a lot of visits to schools, and of course GIVI was also present in supporting this initiative by sponsoring helmets, safety vests and gloves during their Ôtest rideÕ sessions. The pictures here are just some of the highlights of those events. We would like to congratulate Motowazi on another job well done and do expect more news from them soon!


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| 2010 | KARNIVAL SIHAT 1 MALAYSIA


MAY 2010 KARNIVAL SIHAT 1 MALAYSIA On 10th May 2010, one of GIVI's sponsored teams, Dr. Moto, participated in a charity event held by Kelab Belia Graduan 1 Malaysia in Setiawangsa, Kuala Lumpur. Among the activities organized was blood donation which received great response from bikers who were invited to attend. With Malaysia unfortunately having one of the highest rates of road accidents in the world, it is a known fact that the blood-banks in most hospitals in the country are always running low. GIVI actively participated in this event by inviting Malaysian bikers for this charity activity through Dr. Moto. This event was supported by the Ministry of Health (Malaysia) and attended by Deputy Minister from the Ministry of Health; Cik Rosnah Abdul Rashid Shirlin. GIVI would like to congratulate Dr. Moto on another job well done.


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| 2010 | HARI BELIA NEGARA


MAY 2010 HARI BELIA NEGARA Ministry of Youth and Sports, Malaysia organized a 3-day event entitled Kluster Sukan Bermotor (KSB) in Putrajaya, Malaysia last from 14th May 2010 to 16th May 2010 in conjunction with Hari Belia Negara 2010 (National Youth Day 2010). Among the numerous activities organized during KSB, GIVI was also in attendance, in collaboration with Kawasaki. Kawasaki opened a booth as well as a Ôtest-trackÕ during the event. The said track was a multi-terrain one whereby the attendees of KSB were invited to test KawasakiÕs latest KLX150S, while fully kitted out in GIVI's helmets, gloves, boots and jackets.


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| 2010 | WTR INDONESIA TOUR


JUNE 2010 WTR INDONESIA TOUR GIVI recently sponsored a unique Motorcycling Tour undertaken by two friends, Sham and Rush from WTR (World Tour Rider) Magazine to Indonesia. While touring Indonesia on the locally-made Modenas bikes they also stopped by at GIVI Indonesia at Motoritz Jakarta as a way to thank GIVI for sponsoring their ride. It was organized to bring more awareness to motorcycling, as the two intrepid friends rode from Sumatra to Jawa and onward to Kalimantan. This epic ride also served to introduce the new Modenas bike, built with Kawasaki technology, to Indonesian riders.


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| 2010 | EM1M ‘10


JULY 2010 EM1M ‘10 Ekspedisi Merdeka 1Malaysia (EM1M) was an incredible challenging charity ride from Kuala Lumpur to London. It was a self-sponsored ride in order to create awareness and collect charity donations to build 40 Libraries for orphans. True to form, GIVI was a most willing sponsor of this noble initiative and supplied the participants of this epic ride with all the riding accessories they needed. This group of bikers from all walks of life started of their journey from Kuala Lumpur on the 1st of July 2010 and finally ended their journey in London on 31st August 2010, perfectly timed to coincide with MalaysiaĂ•s 53rd Independence Day.


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| 2010 | VEDETT MOTO TOUR OF THAILAND 2010


JULY 2010 VEDETT MOTO TOUR OF THAILAND 2010 From the riding journals of Franco Angeloni & Panitda Hongchan: Ò(So far) We have been riding through southern Thailand, the North-East and partially through the North of the of this fine country and we have finally reached Bangkok for a technical stop. We need to change our bike chains from the sheer distance we have been travelling, and later meet with a couple of other Thai sponsors of our ride. One of the sponsors is going to provide us with a free petrol card which will take care of our petrol needs for the rest of the journey! Our Moto Tour of Thailand 2010 is going very well and we have been featured in several magazines, newspapers and also four different National and Satellite TV Channels. As you may know, we are also doing some donations and charity work whilst on our tour. We are also bringing knowledge on ecology, bio-plastics and recycling processes and support to some schools which are located in remote areas of this Country. - Franco Angeloni & Panitda Hongchan | Nicky Ph ----------------------------------------------------------------------------------VEDETT¨ ///// MOTOTOURS & IMAGINATIVE ENTERPRISES¨ vedett@vedett.us | www.vedett.us


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| 2010 | LANUN BIKERZ FLAG OFF TO LUMUT


JULY 2010 LANUN BIKERZ FLAG OFF TO LUMUT 24th July 2010 was a special day for members of a group of local bike club that paid a visit to GIVI Asia in conjunction with the clubテ不 8th Annual Ride. Known as the Lanun Bikerz, this superbike club has been supporting GIVI activities for many years, and that was partly the reason they chose to use GIVI Asia as the flag-off point for their annual ride. This year Lanun Bikerz rode from KL to Lumut, Perak for a fun-filled 2 day ride. With none other than Lando Zawawi to hype this event, everyone was all smiles before, during and after this annual event. GIVI would like to thank the members of Lanun Bikerz Club and wish them all the best for their future rides.


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| 2010 | DID I MISS SAIGON ?


JULY 2010 DID I MISS SAIGON ? ÔDid I Miss Saigon Charity Ride 2010Õ was a Modenas-GIVI sponsored ride from KL to Saigon which flagged-off on 30th July 2010. The ride, started in Kuala Lumpur, took a detour to Singapore, from which the riders rode up to Saigon by passing through Malaysia, Thailand and Cambodia, to finally end up at GIVI Vietnam, in the Long An Province.The valiant riders travelled almost 4000km braving tropical storms, switches from right to left-hand drive and a mix of metropolitan traffic jams and erratic countryside traffic, all to raise funds for New Hope for Cambodian Children (NHCC), an organization which provides holistic care to children infected with HIV/AIDS. This is an amazing volunteer program, heartily supported by the participating riders, and GIVI was extremely proud to be directly sponsoring the NGO running this project. Unfortunately, due to unforeseen circumstances, seven riders did not make it to Saigon at all, due to immigration rules and regulations at the boarder of Cambodia and Vietnam. They were denied entry into Saigon. It was a big disappointment for GIVI Vietnam not be able to receive them to witness the media presentation at the factory. But thereÕs always next time.


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| 2010 | GIVI LIFESTYLE OPENING AT CHEAR MOTOR


SEPTEMBER 2010 GIVI LIFESTYLE OPENING AT CHEAR MOTOR The 25th of September 2010 was a memorable day for GIVI Asia with its opening of new a brand new GIVI Lifestyle outlet at Chear Motor showroom in Klang. This is the second GIVI Lifestyle outlet established in Malaysia and the very first outlet being managed by a dealer. As many as 200 guests consisting of big bikers from all over the Klang Valley attended this momentous event. The outlet was officially opened by GIVIテ不 very own Mr. On Hai Swee and Mr. Joseph Perucca as well as the founder of Chear Motor, Mr. Chear himself. Sumptuous food and a free-flow of drinks were served throughout the event, and to further hype up the ceremony, the organizers held plenty of lucky draws, games and performances to keep everyone entertained.


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| 2010 | MALAYSIAN MotoGP GRANDSTAND


MotoGP OCTOBER 2010 MALAYSIAN MotoGP 2010 10th October 2010 was a historic day that Sepang International Circuit broke its attendance record by having more than 62,000 people from all over the world converge there on the 10th of October 2010. Being part of this annual event, GIVI once again organized a convoy of 250 bikes which set-off from the BHP Petrol Station at Kayu Ara, Petaling Jaya to Sepang International Circuit. The convoy was led by LCR Honda Team Manager, Mr. Lucio Cecchinello and our vice president, Mr. Vincenzo Visenzi who was present for this memorable event. GIVIテ不overseas guests were also present to witness and cheer flag-off. GIVI sponsored rider, Randy De Puniet made a special appear ance at an autograph session with his fans at the GIVI Hospitality Unit. Mr. Lando of Dr. Moto was also present to launch the new Dr. Moto television program sponsored by GIVI, which will be aired every Sunday in February on at 7pm on RTM. As usual a GIVI Point Booth was also setup to display and promote all of GIVIテ不 product range.


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| 2010 | MALAYSIAN MotoGP GIVI REGISTRATION


MotoGP OCTOBER 2010


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| 2010 | MALAYSIAN MotoGP GIVI CONVOY


MotoGP OCTOBER 2010


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| 2010 | MALAYSIAN MotoGP GIVI CONVOY


MotoGP OCTOBER 2010


125 126

| 2010 | MALAYSIAN MotoGP CORPORATE SUITE


MotoGP OCTOBER 2010


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| LCR MotoGP HONDA RCV212 TECHNICAL FEATURES


129 130

| 2010 | GIVI LIFESTYLE OPENING at TIGA-S


NOVEMBER 2010 GIVI LIFESTYLE OPENING AT TIGA-S Another new GIVI Lifestyle outlet was opened in Tiga S Motor showroom in Ulu Kelang on 6th of November. This is the second GIVI Lifestyle outlet established in Malaysia that is managed by a dealer. The launch event was open for public, and attracted many visitors. The outlet, which concentrates mainly on Moped style bikes, is the first dealer to display the full range of Givi products. Tiga S Motor gave away a Givi box and helmet to customers who bought a bike on this auspicious day, what better way to promote a product than to have more and more people use them right?


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| 2010 | 1MILLION GIVI-ng AWAY CAMPAIGN


DECEMBER 2010 1MILLION GIVI-ng AWAY CAMPAIGN GIVI has reached another milestone - we have reached the magical number of 1,000,000 boxes on Malaysian roads! In conjuction of this, GIVI Asia organized a special promotion called 1 Million GIVI-ng Away Campaign from August to October 2010 as a gesture of thanks to all customers as well as dealers with special yet limited in edition ÔMerdekaÕ and Ô1 MalaysiaÕ GIVI boxes. There were fabulous prizes including a bike fully equipped with GIVI accessories valued over RM40,000 was given away to the 1 millionth box purchaser. Oh, yes, we rewarded the dealer who sold this magical box too!


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| GIVI VIETNAM TODAY


GIVI VIETNAM TODAY GIVI VIETNAM TODAY Vietnam has truly created one of the foremost Òmotorcycle

GIVI Vietnam started to be active in various Marketing Road

culturesÓin the world and is now recognized as the fourth

shows and Exhibitions since 2008. GIVI Vietnam also took part

biggest motorcycle market in the world. In 2004, GIVI Asia

in a motor exhibition show in May 2008, which proved to be a

decided to invest in the Vietnam hence GIVI Concessionaires

very successful for the organizers and GIVI as well.

Vietnam established.

In 2010, GIVI Vietnam fully concentrated on further developing a

GIVI AsiaÕsstory of success continued with GIVIÕsbuilding of an

comprehensive Sewing Department to be able to cope with

extension manufacturing plant in Vietnam. In 2008, a brand new

customer demand and stringent quality required by GIVI

business investment license was officially granted to GIVI

standards for all products produced factory. Presently, there are

VIETNAM Co., Ltd. With a 6 month intensive construction

two fully-functional sewing lines to manage over 5,000 pieces of

schedule, the 4th GIVI manufacturing plant with an area of

rain suits for export monthly. This sewing department will add

10,000sqm opened at Long An Province in June 2009.

another feather to its cap with the production of the GIVI Soft Luggage range which will be exported to Europe. But it doesnÕ t

The new plant consisted of an Assembly department, Plastic

stop there; the next big project for GIVI Vietnam will be the

department, Metal Department and Painting Department. As an

production of helmets for the local market.

extension of GIVI ASIA, this plant is expected to carry out the production of GIVI products mainly for exports. It specialized in

In 2011, GIVI Vietnam will focus on creating more product and

producing GIVI Apparel e.g. Rain Suits, Rain Shoes, Air Masks,

brand awareness campaigns throughout the country, and this

Safety Vests, GIVI Polo Shirts, GIVI Casual wear, etc.

will entail a massive Sales and Marketing initiative for GIVI

GIVI Vietnam, which had only 6 staff in 2009, now has over 120

Vietnam.

staff working in all the various departments which includes admin, sales & marketing and the 2 major production teams.


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| GIVI VIETNAM TODAY


GIVI VIETNAM TODAY


THANK YOU

FOR YOUR

SUPPORT


IN COOPERATION WITH:


MOTOPLANETARY DESIGN

MALAYSIA : GIVI ASIA SDN BHD No 11 & 13 Jalan Jasmine Seksyen BB10 Kawasan Peindustrian Bukit Beruntung 48300 Rawang , Selangor enquiry@givi.com.my www.givi.com.my VIETNAM: GIVI VIETNAM CO., LTD. Plot No.2B, Duc Hoa Ha Street, Tan Duc Industrial Zone, Duc Hoa, Long An. info@givi.com.vn www.givi.com.vn

GIVI Asia Highlights 2010  

GIVI e-magazine flashes fans to events we were in earlier. Browse through and have the feel of being a part of the family.

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