Lone Design Club 2021 Spring Summer Campaign 2021, Editorial Campaign
Photography - Eva Schwank
Art/Creative Direction - Holly Macnaghten
Producer - Giulio Beltramo
Makeup: Natalie Stokes
Hair: Maria Kovacs-Riccoy
Lone Design Club 2021 Winter Campaign 2021, Editorial Campaign
Photography - Adam Fussell
Art/Creative Direction - Holly Macnaghten
Producer - Giulio Beltramo
Makeup: Ester Perrucci
Hair: Brendon O’Sullivan
Lone Design Club 2021 Autumn Campaign 2020, Editorial Campaign
Photography - Adam Fussell
Art/Creative Direction - Holly Macnaghten
Producer - Giulio Beltramo
Makeup: Ester Perrucci
Hair: Justine Collins
Lone Design Club 2021 Summer Campaign 2020, Editorial Campaign
Photography - Adam Fussell
Art/Creative Direction - Holly Macnaghten
Producer - Giulio Beltramo
LuxDeco Editorial Magazine Shoot
2021, Editorial Campaign
Photography - Nicky Hamilton
Art/Creative Direction - Giulio Beltramo & Jade Bloomfield
Producer - Giulio Beltramo & Jade Bloomfield
2021, Editorial Campaign
Photography - Nicky Hamilton
Art/Creative Direction & Styling - Giulio Beltramo & Jade Bloomfield
Producer - Leah Heckstall-Smith
Modern Country Lookbook Shoot 2023, Editorial Campaign
Photography - Julian Abrams
Art/Creative Direction - LuxDeco Studio
Producer - Giulio Beltramo, Joanne Quinn & Jade Bloomfield
Campaign
Photography - Julian Abrams
Art/Creative Direction - LuxDeco Studio
Producer - Giulio Beltramo, Joanne Quinn & Jade Bloomfield
The Body Special Klira, 2024
Director & Editor - Giulio Beltramo
The Body Special - How To Video Klira, 2024
Director & Editor - Giulio Beltramo
How I Live Beautifully with Emma Sims-Hilditch LuxDeco, 2023
Director, Producer, Cinematographer - Giulio Beltramo
Laura Hammet How To Series Coffee Table Styling 2021-2022 How To Video
Director, Editor - Giulio Beltramo for LuxDeco
A total of 4 video campaigns went live.
(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)
How I Live Beautifully with Charu Ghandi LuxDeco, 2023
Director, Producer, Cinematographer - Giulio Beltramo
Laura Hammet How To Series Shelf Styling 2021-2022 How To Video
Director, Editor - Giulio Beltramo for LuxDeco
A total of 4 video campaigns went live.
(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)
Laura Hammet How To Series Bedroom Styling 2021-2022 How To Video
Director, Editor - Giulio Beltramo for LuxDeco A total of 4 video campaigns went live.
(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)
Laura Hammet How To Series Sofa Styling 2021-2022 How To Video
Director, Editor - Giulio Beltramo for LuxDeco
A total of 4 video campaigns went live.
(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)
Laura Hammet How To Series Shelf Styling 2021-2022 How To Video
Director, Editor - Giulio Beltramo for LuxDeco
A total of 4 video campaigns went live.
(Coffee Table Styling, Shelf Styling, Bedroom Styling, Sofa Styling)
I Live
Directed, Edited, Produced & Cinematography - Giulio Beltramo
Luxdeco Recent Ad Campaigns
Concept, Direction, Editor - Giulio Beltramo for LuxDeco
Luxdeco X Camila Carril 2023, Editorial & Marketing Campaign
Director, Co- Editor, Producer - Giulio Beltramo for LuxDeco
Behind The Design with Natalia Miyar
Directed, Edited, Produced & Cinematography - Giulio Beltramo
WEARING DOWN MY SOUL 2021, Official Music Video
Dir, prod, edit, sound & styling - Giulio Beltramo
Cinematorgrphy - Alice Keyser
HEARTBREAK I’VE BECOME 2019, Official Music Video
Dir, prod, edit, sound & styling - Giulio Beltramo
Cinematorgrphy - Claudia Beltramo
Awards/Nominations:
Official Selection and 3 Nominations at Bokeh International Fashion Film Festival (2019), Best Music, Art Direction & Emerging Talent
PLAY THIS GAME
2019, Official Music Video
Director, Prod, Editor, Style & Art Direction - Giulio Beltramo
Co-Producers - Isabella Martinez
DOP - Liam Van Rooyen
AD - Stuart Young and Isabella Martinez
Make-up - Caitlyn Nicholson
NO CONTROL
2022, Official Music Video
Director, Prod, Editor, Style & Art Direction - Giulio Beltramo
Co-Producers - Matther Sive
DOP - Kuroudo Claude Ando
Choreography - Skylar Zhao
Line Producer - Kean Cao
Makeup Artist - Jo Theron
First Assistant Camera - Sun Lim Xue Yang
ANTHEM - A STUDY OF NATIONHOOD 2019, Documentary - Short
Director - Priya Patel
Producer - Giulio Beltramo
Awards & Nominations
Official Selection and Nomination at the South African Film and Television Awards (2020) Best Student film
LDC LONDON FEBRUARY FASHION WEEK FILM 2021, AW//2021
Producer - Giulio Beltramo, Lone Design Club
Awards/Nominations:
Official Selection China Digital Fashion Week 2021
LDC X MIIN BEAUTY LAUNCH 2020, Beauty Tutorial
Director, Prod, Editor, Style & Art Direction - Giulio Beltramo, Lone Design Club
‘TAKE BLACK FRIDAY BACK’ CAMPAIGN 2020, Noveber Marketing Short
Director, Prod, Editor, Style & Art Direction - Giulio Beltramo, Lone Design Club
Wearing Down My Soul
Play This Game
The Whole Half Story (EP) 2021
Wearing Down My Soul (Single) 2020
Giulio Beltramo
Play This Game (Single) 2019
A Mess
Upside Down Inside Out
Heartbreak I’ve Become (Single) 2019
Giulio Beltramo
What A Mess (Single) 2018
Giulio Beltramo
Upsdie Down Inside Out (Album) 2017
No Control (Single) 2022
Baggage (Time To Let Go) (Single) 2024
House & Garden
January Issue - One page spread
Project Managed & Creative DirectionGiulio Beltramo
House & Garden
February Issue - one page spread
Project Managed & Creative Direction - Giulio Beltramo
House & Garden native article and homepage takeover
Project Managed & Creative Direction - Giulio Beltramo
Our “Client Spotlight” series showcases the brilliance of leading interior designers while reinforcing our brand’s authority. This engaging content series, spanning blogs and social media, dives into the designers’ worlds, celebrating their expertise and unique approaches. By aligning with our customers, we amplify their credibility while demonstrating the high standard of our clientele.
The series achieves multiple goals: it captivates our audience with inspiring content, strengthens relationships with existing customers through meaningful recognition, and attracts new clients who value our connection to top-tier design professionals.
I organized and managed an exclusive event at the iconic OWO Residences by Raffles in collaboration with McKay Williamson, tailored for the UK’s leading luxury interior designers. The event achieved multiple strategic goals: strengthening relationships with existing clients, spotlighting our partnership in a prestigious setting, and engaging both new and established customers with an inspiring, educational experience. Through meticulous planning and execution, I ensured the event reflected the sophistication and innovation our brand represents.
With a carefully curated guest list of top-tier designers and representatives, the event offered an elegant blend of champagne, canapés, and thought-provoking conversation. A highlight of the night was the panel discussion on the intersection of art and interiors, featuring esteemed speakers Juliette Byrne, Manuela Hamilford, and Richard Williamson.
In July 2022 I worked collaboratively with the Chief Creative Officer & Editor on the creation of the Lookbook campaigns, an interactive format for blending editorial content with commercial product placement. Since launching this new format we have released 8 projects (The Heritage Lookbook, The Outdoor Lookbook 2022 & 2023, The Minimalism Lookbook, The Biophilic Lookbook, The Modern Country The Christmas Lookbook) all of which I have project managed. A campaign performance highlight is that 25.45% of all products sold since October 2022 featured one of these marketing-led campaigns
In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. Since it’s launch users who visit this page have a 31.6% higher engagement rate. From a media perspective we have reached over 25k people per week and acquired over 500 new followers per week from our campaign.
In the world of influencer and ambassador commerce, coupled with the growing prevalence of social media in conversion, I created a format to blend both affiliate marketing, editorial video content and interactive shopping. This campaign was directed, produced and project managed by me and entailed 3-full scale video shoots, photography, editorial articles, CRM and ad campaigns as well as an on-site new page build optimised for both UX and conversion. This campaign is unique in our approach to collaborating with an industry Tastemaker. This is aimed to bolster LuxDeco’s B2B profile as well as our associative brand equity.
Seo-Optimised Collection Header Development
Project Managed & Creative Direction - Giulio
Seo-Optimised Category Header Development
Homepage Redesign & Optimisation
Project Managed, UX & Creative Direction - Giulio Beltramo
Account Section Redesign
Project Managed & Creative Direction - Giulio
Membership Page Redesign
Project Managed, UX & Creative Direction - Giulio Beltramo