Transcending mere trends, we fuse heritage and modernity, stemmimg from my roots in Rome and upbringing in Geneva.
Values
Our fashion and styling brand curates unique, wearables and accessories collections that embody the values of creativity, diversity, functionality,durability,sustainable, craftmanship, quality, community and innovation.
Mission
Each garment will be a testament to our commitment to sustainability, ensuring that every piece you own is not only fashionable but also environmentally conscious and built to last, becoming statements of style and consciense, designed to reflect your individuality and values.
Discover the essence of GSG, where every creation encapsulates a narrative of quality, craftmanship,and a step towards a more sustainable yet stylish future.
At Giulia Sambucini, we also offer tailored styling insights from our dedicated team. This brand book invites you to explore a world where each piece is a work of art, crafted with care and designed to reflect a commitment to conscious living and timeless style.
Logo
The logo englobes all of the brand’s initials together outlining the appearance of an egg, symbolising hope and new life. Seamlessly blending the sophisticated deisgn with origial and exiting strokes of paint, all of it reflecting our creativity and sustainability.
minimum sizes
The logo shouldn’t be reproduced smaller than how it is shown above, depending on whether or not the full name is included.
Positive
Negative
Brand Colours
- Valiant Poppy, a bold red, radiating energy, passion, excitement, and love.
- Zinnia, a vibrant orange, inspiring enthusiasm, originality, optimism, and freedom.
- Lemon Chrome, a lively yellow, conveying vitality, joy, positivity, and curiosity.
- Prism Violet, a deep purple, evoking imagination, mystery, art, and sophistication
- Vivacious, a playful pink, encapsulating fun, transformation, creativity, and balance.
Together, these colors create a dynamic visual language that perfectly reflects the brand’s creative ethos.
Giulia Sambucini’s brand palette features five colours, each thoughtfully selected to embody the spirit of the brand.
Examples
typography
The selected fonts play a pivotal role in this brand, embodying both creativity and craftmanship. The distinct Dazzle Unicase offers a modern, artistic flair with its unique, playful letterforms, while Courier New adds a timeless, classic touch with its clean, monospaced design. Together, these fonts reflects the innovative functional spirit and meticulous attention to detail inherent in the brand.
dazzle unicase Courier New
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
This font is used for all the titles and subtitles. This font is used for all the body of the text.
Stop-motion
digital application
Giulia Sambucini’s digital presence is strategically built across three carefully selected social media platforms. Each one serves a distinct purpose, with tailored content and strategies that align with its features and user behaviour. This approach ensures a cohesive yet diversified brand identity that maximises reach, impact and community.
Social Media Plan
Frequency Actions Tools Schedule
- Team Introduction
- Polls & Questions
- “This or That?”
2/4 x day
1 x day
1/2 x week
- Reposts from Tags
- Behind-the-Scenes
- Brand’s History, Milestones & Goals
- Brand Partnerships
- Brand’s Moodboards & Editorials
- Quotes (as captions)
- Styling Tips
- Recent Trends
- Day to Night looks
- Influencer Collabs
- Backstages
- TikTok Trends
- Outfit Transitions
2 x week
updated weekly
- Fashion Roulette
- Upcycling Tutorials
- Product Reviews
- Brand’s Moodboard
- FW Highlights
- DIY fashion tricks
- Design Process
Photos & Videos, from anyone in the team,usually social media manager Everyday either at 11h & 21h or 10h,14h,18h,22h
Made a week in advance on a social media planner Everyday at 15h
Photos & Videos, from social media manager Every Thursday at 10h, & occasionally on Sunday at 12h
Photos & Videos, from social media manager Every Tuesday & Friday at 16h
- Street Fashion Pinterest Pins, Boards & Links Every Wednesday from 10h to 12h
Instragram
Instagram will be the creative hub for Giulia Sambucini’s brand. The curated feed will feature stylish Posts on brand updates, high quality editorials, moodboards and inspiring fashion quotes reflecting the brand’s values. Including Reels with dynamic styling tips, keeping the content fresh. While Stories will have engaging Q&A sessions, exclusive behindthe-scene peeks and teasers.
Tiktok
TikTok will serve as a dynamic platform for the brand, offering a spontaneous yet curated feed that features close-up videos of our products. We’ll leverage current TikTok trends, showcase creative styling ideas by using one item in multiple styling ways and upcycling DIY tutorials. All content is thought out to engage with our audience present on this platform with relatable and innovative content.
Pinterest will be an inspiring visual archive for Giulia Sambucini. The profile will display a variety of boards filled with aesthetic pins, primarily highlighting the brand’s unique style, while also featuring curated boards of fashion week highlights and street style photography. It’s intended to spark creativity and set trends.
