Fig. 17. Structure of Diamond Jewelry Retail Sales; Bain & Company; Web; 9 Aug. 2016.
Vintage jewelry entices connoisseurs towards collections. Several jewelers such as Estate Diamond Jewelry and Single Stone provide antique and vintage diamond jewelry. Innovation enables people to wear diamond jewelry in daily life. The innovative diamond jewelry is lightweight and offers any number of unique designs to shoppers (Top 5). Consumers in the BRIC markets are interested in colored diamonds, especially pink, blue, and yellow, as well as precious gemstones including emeralds, sapphires, and rubies (Paton).