24 October 2021
Organized by In collaboration with:
GIPA aims to promote business and investment links overseas through highly talented Indonesian professionals and executives – a true partner for Indonesia’s economic diplomacy and human capital development.
GIPA represents Indonesian professionals and executives in eight key industries across G20 and ASEAN, encompassing 80% of the world's GDP and 60% of the world's population The eight key industries represented are: (1) Financial Services, (2) Healthcare and Life Sciences, (3) Technology, (4) Professional Services, (5) Public Sector and International Organizations, (6) Industrials, Products, and Logistics, (7) Infrastructure, Energy, and Resources, (8) Creative, Communication, and Media
GIPA champions three Centre of Excellences (CoE) on Professional Development (PD), Public Relations (PRA), and Business and Investment Links (BIL).
Going Global Series (GGS) focuses on market-relevant career insights and personal experiences to encourage Indonesians overseas and back home to go global for their professional career. Working in a global environment and obtaining international work exposure have been an interest for both Indonesian students overseas and in Indonesia GGS aims to inspire more Indonesians to kick start their journeys of becoming the next global leaders, as part of GIPA's drive to further Indonesia's human capital development from abroad
On this iteration of the Going Global Series, we invited industry professionals from the product design and management space to talk about their career journey and life experiences We invited professionals working in Google and Instagram to help our audience understand the career prospect of product designers
This event is proudly supported by YIPA UK and IPA Germany
155
INSTITUTIONS REPRESENTED
Broad representations of students, professionals, executives, and government officials across the 8 industry groups with 41% attendees currently living or studying abroad across 22 countries:
USA - HONGKONG - UK - JAPAN - SINGAPORE - MALAYSIA - GERMANY - DENMARK - SOUTH KOREA - CHINA - CZECH REPUBLIC - SPAIN - ARMENIA - NETHERLANDS - IRAN - INDIA - QATAR - CANADA - RUSSIASWEDEN - PHILIPPINES - TURKEY
TESTIMONIALS & SURVEY RESULTS
94%
44% were satisfied with the event prefers Professional Development topic
69% of the audience were very satisfied with the event and 43% of them would like to see more of the Professional Development topic on our future events.
126,960 audience reached on Instagram & LinkedIn
22 student associations and communities engaged around the globe
As pre-event marketing, GIPA ran 5 promotions on Instagram and other social media channels reaching 126,960 people with more than 640 profile and website visits. We also engaged with 22 student associations and communities around the globe
GIPA Mengajak Anak Bangsa Menempuh Karir di Product Desain dan Manajemen
London, 24 Oktober 2021 - Riset dari Kementerian Komunikasi dan Informasi mendapatkan bahwa Indonesia memiliki kesenjangan bakat sebanyak 600,000 di sektor teknologi setiap tahunnya Salah satu kebutuhan di teknologi yang tumbuh pesat di seluruh dunia adalah product designer dan manager, yang berfungsi membuat pengalaman desain yang mulus dalam penggunaan teknologi
Global Indonesia Professionals Association (GIPA) adalah sebuah asosiasi non-profit yang mengadakan forum setiap caturwulan bagi pelajar dan profesional Indonesia yang ingin menambah wawasan dalam berbagai bidang pekerjaan. Kali ini, GIPA mengadakan forum berjudul Going Global Series: Curating A Career In Product Design “Dalam GIPA, kami percaya bahwa penting bagi para profesional dan mahasiswa muda bangsa untuk memikirkan karir dalam skala global Fokus inti kami adalah untuk mendorong siswa menjadi profesional, dan mendorong profesional menjadi eksekutif,” ujar Arcky Meraxa, Ph D , Kepala Professional Development serta Kepala Kawasan Amerika di GIPA, yang membimbing acara sebagai moderator
Forum ini memfasilitasi diskusi antara 2 narasumber asal Indonesia yang merupakan profesional di bidang product design dan management di Inggris dan Jerman, tentang cara memulai karir di bidang-bidang tersebut. GIPA lalu membuka peluang bagi mahasiswa dan profesional untuk berinteraksi dengan kedua narasumber eksekutif tersebut, yaitu Nerissa Prawiro, UX Designer di Google, Inggris dan Priscilla Tenggara, Program Manager New Products di Instagram, Jerman
Nerissa Prawiro, selaku UX Designer di Google, memberikan berbagai arahan bagi pemuda Indonesia yang ingin menempuh karir di User Experience (UX) Design. “Untuk pelajar yang dalam di dunia industrial design atau product design, hal paling penting adalah untuk memiliki portfolio yang menunjukan bahwa Anda benar-benar mengerti kebutuhan end user dari produk yang Anda buat, sekaligus solusi untuk memecahkan permasalahan dari end user, ” kata Nerissa, yang dulunya sempat bekerja sebagai UX Designer di Goldman Sachs, sempat bertanggung jawab untuk proses rekrutmen UX Designer untuk bank global tersebut. “Salah satu miskonsepsi adalah bahwa portfolio UX Designer harus selalu terlihat bagus Yang lebih penting adalah inovasi dan keunikan dalam desain produk dan riset yang mendalam tentang segala kebutuhan end user produk tersebut.”
Bagi mereka yang sudah memiliki pengalaman di UX Design dan ingin maju dalam berkarir, Nerissa menganjurkan untuk mendapatkan pengalaman di berbagai bidang dalam spektrum UX Design, seperti copywriting dan visual designing. Nerisssa yang asal Indonesia dan menempuh pendidikan di Singapura dan Inggris, sempat magang di pabrik pembuatan boneka di Indonesia dan juga Porsche Design di Singapura
Selain itu, untuk yang ingin masuk ke bidang tersebut tapi tidak pernah memiliki latar belakang di UX Design, Nerissa menganjurkan mengambil kursus spesialis untuk UX Design seperti di platform General Assembly atau UX Academy
Priscilla Tenggara, selaku Program Manager New Products di Instagram, Jerman bertanggung jawab atas pembuatan fitur-fitur baru di platform Instagram Ia menekankan pentingnya soft skills seperti networking. Priscilla, yang memiliki latar belakang pendidikan S1 di bidang Sosiologi, mendapatkan mentor dan nasihat melalui networking dengan eksekutif di platform LinkedIn “Dari semua orang yang Anda hubungi, mungkin hanya 10 persen yang ingin meluangkan waktu untuk memberikan Anda wawasan untuk mencapai tingkat karir mereka, tapi 10 persen itu sangat berharga,” katanya Melalui networking, Priscilla juga mendapatkan referensi dari eksekutif terkemuka dalam lamaran pekerjaannya, yang memudahkannya untuk mendapatkan pekerjaan impiannya Selain itu, Priscilla juga menekankan pentingnya bagi para pelajar untuk mendalami keterangan pekerjaan yang mereka ingini seawal mungkin, agar menyesuaikan riwayat pendidikan dan pekerjaan sesuai kriteria.
Kedua perspektif ini disambut dengan hangat dari peserta forum yang berinteraksi dalam sesi tanya jawab. Dengan forum ini, GIPA berharap untuk dapat terus mendukung perkembangan sumber daya manusia di Indonesia untuk meraih perkembangan ekonomi kelas dunia
Forum didukung oleh Young Indonesian Professionals Association (YIPA) UK, sebuah organisasi non-profit untuk profesional Indonesia yang berdomisili Inggris, serta IPA Germany, yang mendukung perkembangan profesional muda Indonesia di Jerman. disaksikan oleh 168 mahasiswa dan profesional muda yang berdomisili di 72 kota dan 12 negara secara virtual
Nerissa is an experienced UX designer currently working with Google under the Merchant Outreach and SMB onboarding team She has extensive experience working in various multinationals, including a short stint with Porsche Design Studio and more than 4 years with Goldman Sachs She was awarded the 2020 TechWomen 100 award as an acknowledgment for her success in the UX design field
Nerissa pursued her education at Lasalle College of the Arts, pursuing a diploma studies in product design. She eventually continued her studies at Loughborough University studying industrial design and technology. She graduated with a first class honors for her bachelor's degree.
"User Experience Design is everywhere in our daily lives, it doesn't always need to result in digital or tangible product outputs. It starts from empathising with the users and understanding their way of life, digging into what exactly that unmet need is before thinking about the solution"
UX Designer at Google
“A common misconception is needing the right degree to work tech There’s no right degree. I encourage students to study subjects they’re genuinely interested in With this passion, students can still build careers in the digital space since most industries will eventually evolve into tech companies”
Priscilla Tenggara is a program manager for new products in Instagram under the Creators & IG4B team She has extensive experience in product marketing, content marketing and partner management Her previous roles include being a team lead for product marketing at Sellics, B2B marketing manager at XING and partner management at Facebook Her expertise lies in go-to-market strategies, product positioning and cross-functional collaboration.
Priscilla pursued her tertiary education in University of California, Irvine where she studied sociology and international studies. She graduated as top 2% in the school of social sciences. She is also an active content creator at Tiktok with 60,000 followers from around the world.
From the recruiters' perspective, they want to understand the underlying motivation and purpose behind your projects instead of only providing a list of UX projects Hence, it is important to know what and why you want to build something It is also good practice to diversify your portfolio to differentiate yourself against competitors.
Experienced mentors are essential in helping your prepare for the interview stage of the selection process They can provide you with industry insights and best practices that will show your interviewer that you ' re really interested about the field You can seek good mentors from your university alumni network, from professionals on LinkedIn or from career events organized by different companies You should be confident in reaching out to these professionals and keeping in touch with them as it will helping your career growth in the short and long term
The product design sector is continuously evolving and demanding new skill sets. When you look for a job, note down the position requirements carefully, highlighting the keywords that they use to describe the role Use these keywords in your cover letter and interview stage to make yourself stand out from other candidates.
1. Do freehand drawing or graphic design skills are required for those who would like to study UI or UX?
Answer: In my personal experience they are very valuable skills to have that will help you accelerate quicker, but it’s not a must as you can learn these on the job. It depends on the specifics of your role, the culture of the company, perhaps even the industry you ’ re in. For example, I’ve heard from colleagues who work in agencies/startups that at times, their projects have very tight timelines and so the process is sped up, hence UX professionals tend to build mockups straight in sketch or Figma. Whereas in other projects/ industries where it’s more research/discovery heavy, there could be multiple ideation workshops or initial user testing sessions where low fidelity pen and paper sketches would be valuable. At the end of the day, freehand drawing or graphic illustration are your tools in communicating your idea. So if you can communicate in some other ways to get your ideas across, I don’t see why not
2. Do you have any advice for someone who has had some experience in UX Design but is actually majoring in a different sector in Design and would like to break further into the User Experience industry?
Answer: I would say hone your skills and strengthen your design thinking foundation by attending in-person and online UX workshops/courses where you get to meet other UX professionals who are already in the industry. This way you get to learn more about the different approaches/ processes people take and at the same time network! There’s loads of groups on meetup that organize such events. Also if you want a more structured break into the space, I would say a brief UX course would be sufficient , doesn’t even have to be a formal degree/masters in UX/HCI. Checkout Design Lab and General Assembly as they will teach you the foundational basics and guide you through several case study projects which you can include for your portfolio to apply for jobs right after! Saves you the time from having to come up with your own projects in your free time.
3. Do you think having a different major in Design is a negative deal breaker for recruiters even though you ’ ve had experience working in the UX industry?
Answer: Not at all, at the end of the day recruiters look at your portfolio and the process you take into solving a design problem, what your design intent is, how have you ‘humanize’ the solution through your user-centered design approach, and finally of course they’ll take into consideration your hard skills in being able to communicate your idea/solution (e.g can you sketch/prototype, do you understand design system, have you used it before, your experience in designing with accessibility in mind , have you collaborated with horizontal UX partners, etc) So, don’t doubt yourself just because you studied a different design course, fundamentally the overarching design process is very similar in interior design or industrial design or UX. We always have clients/ users regardless of the major, and it’s within our scope to work with them to find out what their goals/ needs/ pain points are.
4. What are some must-reads you’d recommend that have been useful within your careers?
Answer: Atomic Habits, The Culture Map, Power Talk
5. If I am a second year management student, Is it too early for me to get international experience first if I want to enter an international career?
Answer: It’s never too early. If you find opportunities, I’d recommend you do it. Germany has a lot of easy visa options for working students and trainees. If feasible, I’d recommend starting there since there’s also a lot of international, English speaking companies.
6.What is the most important value to have if I'm working in a multicultural environment?
Answer: Open-mindedness and patience
Global Indonesia Professionals’ Association (GIPA) gipa.co | council@gipa.co
Aldrich Williams Research Associate
Arcky Meraxa, PhD Head of Americas & Professional Development Centre of Excellence
Difa Farzani Research Associate
Hilmi Kartasasmita Head of Indonesia
Kei Putri Graphic & Motion Designer
Kenzo Baskoro Social Media Manager
Kevin Halim Executive Head of Department for Data, Platforms & Operations
Kezia Kho Media Relations & Press Officer
Rachel Kindangen Platform & Operations Manager
Shanen Kurniawan Data Analytics and Visualisation Manager
Steven Marcelino Chairman
Steven Wijaya Secretary General
Centre of Excellence on Professional Development (PD)
