Breakfast Visual Playbook (2)

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THE CORE

BREAKFAST AT A GLANCE

THE CORE

Breakfast is fast, familiar, and full of opportunity. With hot and cold offerings from Kitchen Crafted and both grab-and-go and madeto-order options at Embers, there's something for every appetite.

Success comes down to doing the basics well great menus and consistent execution every single day.

SPEED IS EVERYTHING

Morning guests are in a rush–keep lines moving with batch-cooked basics and efficient service setups.

FRESH & TRAVEL-READY

Prep fresh and package smart. The easier it is to grab and go, the more likely guests are to return.

CATER TO EVERY CRAVING

Make sure your menu has something for everyone —a mix of hearty, sweet, and light options to match different preferences and routines.

BOLD MORNINGS BEGIN HERE

SPACE CONSIDERATIONS

Big or small, every station needs smart design. It’s not about how much space you have it’s how well you use it. Build your setup around the menu, streamline the flow, and let the breakfast magic happen.

SMALL SETUP, BIG RESULTS

STREAMLINE THE MENU

Stick to a tight core menu think breakfast sandwiches, oatmeal, and fruit and yogurt and do them really well. A smaller menu keeps prep manageable and execution fast.

OPTIMIZE THE SETUP

Maximize what you ’ ve got. Countertop equipment, cold boxes, and packaged pastries can help build a complete meal without a full kitchen setup.

PREP SMART

Bulk prep in the back can keep your front-line setup clean and fast. Batch cook proteins or eggs and restock hot wells as needed.

MORE SPACE, MORE POSSIBILITY

A larger footprint gives you the flexibility to elevate your breakfast game. With room to spread out, you can run multiple stations, add variety, and serve more guests faster. Thoughtful setup turns a big space into a big win.

BUILD A FULL TOPPING BAR

Offer a full spread of toppings—like hot sauces, jams, syrups, or fruit—to boost flavor, encourage creativity, and enhance value.

SPOTLIGHT THE SPECIALS

Feature LTOs and chef specials without disrupting your core setup. A dedicated spot keeps your menu fresh and gives guests a reason to come back.

LAYER YOUR LAYOUT

Use the space to layer service styles: hot buffet for variety, grab & go for speed, and made-to-order for custom builds. No bottlenecks, just options.

THE MENU

From full-service buffets to flexible grill stations, these templates make it easy to serve up a craveable breakfast. Use the menu that best aligns with your service model, space, and staffing.

DAILY FEATURE CARDS

These cards fit right into the menu base, making it simple to keep your offerings fresh and flexible.

HOT BUFFET

“Individual Pricing” template

AVAILABLE FORMATS

11 X 17" | Individual or Per Ounce pricing templates (print via FedEx)

8.5" X 11" Printable

Digital | Horizontal and Vertical

CONTINENTAL

AVAILABLE FORMATS

11 X 17" | Per Ounce pricing template (print via FedEx)

8.5" X 11" Printable

Digital | Horizontal and Vertical

CORE BREAKFAST GRILL

Best for stations that can run both sandwiches and made-to-order eggs.

AVAILABLE FORMATS

11" X 17" | Individual or Group pricing

(print via FedEx)

Digital | Horizontal and Vertical

MADE TO ORDER BREAKFAST GRILL

Use this editable template when you want to showcase your omelet or egg bar ingredients.

Streamline custom orders with grill tickets if kiosks aren’t available.

(Editable versions available on the MyCompass Embers page)

AVAILABLE FORMATS

8.5" X 11" Printable

Digital | Horizontal and Vertical

EDITABLE BREAKFAST GRILL

If you have a nontraditional space and need more customization, use the editable template.

AVAILABLE FORMATS

8.5" X 11" Printable

Digital | Horizontal and Vertical

SETTING UP YOUR SPACE

Every great breakfast starts with smart setup. Whether it’s a buffet, continental station, or grill, the key is creating clear flow, visual appeal, and speed. Every station should feel intentional and easy to navigate.

HOT BUFFET

Whether self-serve or staff-served, a successful hot buffet must be flexible, and guest-friendly—no matter who’s plating.

BUILD-YOUR-OWN FLOW

Set up your line to encourage customization even when served. Group toppings and sides together so guests can see their options and staff can move efficiently.

KEEP IT FRESH

Assign a team member to manage the buffet. Whether plating or monitoring, they should keep pans rotated, surfaces wiped, and the line looking full and clean.

SPOTLIGHT WHAT MATTERS

Avoid clutter by skipping full labels. Instead, use bold signage for featured items (like bacon) and QR code clings for full nutrition details.

QR NUTRITIONALS HOT BUFFET SIGNAGE

CONTINENTAL

Continental breakfast is all about fresh, fast, and functional. A well-stocked, well-organized continental station gives guests the freedom to build a quick, satisfying meal—perfect for early risers or those on the go.

LEAD WITH FRESHNESS

Showcase colorful, seasonal fresh fruit in chilled pans this is your visual draw and sets the tone for quality.

BUILD FOR FLOW

Set up your line so guests move logically: yogurt, fruit, then dry toppings. If offering oatmeal, keep it self-serve with toppings nearby to speed things up and ease pressure on the hot line.

WEIGH AND PAY

Label your price per ounce clearly, keep your scale clean and visible, and make checkout fast.

ADD-ON

Not shown but available in cold box to the left.

DID YOU KNOW?

COLD BARS WITH VIBRANT FRUIT DRIVE MORE SALES

Stations that showcase colorful fruit in matching containers consistently see higher engagement and plate builds.

BREAKFAST GRILL

From hot sandwiches to made-to-order omelets, the breakfast grill brings speed, flexibility, and flavor. Set it up for efficiency, keep it fresh, and make every order count.

SHOWCASE THE SANDWICH

Use sandwich bags and boats to display items clearly this speeds up service and lets the product shine.

MAKE IT CLEAR

Label all wrapped items in hot hold units. Guests shouldn’t have to guess.

MADE TO ORDER

Streamline custom orders with grill tickets if kiosks aren’t available. (Editable versions on Breakfast MyCompass page.)

SET PARS, NOT PILES

Avoid waste and keep quality high by producing in waves based on demand. Nothing beats a hot, just-made sandwich.

Not shown but available in cold box to the left.

DID

YOU KNOW?

A CLEAN STATION SIGNALS FRESHNESS - AND GUESTS NOTICE.

The grill is one of the messiest stations to run, but when it’s front and center, a tidy setup shows you take pride in the food and the experience. Coach your team to work clean and wipe often.

THE EXPERIENCE

Breakfast needs to be fast, portable, and easy to grab. Guests are short on time, so smooth service drives participation. Keep things fresh with rotating LTOs, premium add-ons, and presentations that draws guests in.

SMALLWARES

PACKAGING

Use packaging that’s built for speed—boats, bags, and cups should match the menu and make grab-and-go easy. Pre-portion when possible and keep the setup clean, neat, and grease-free.

Matching pans and utensils make the setup feel polished and intentional. Everything should fit cleanly no dents, gaps, or mismatched gear. the right tools make it

LIMITED TIME OFFERS

LTOs bring energy to every part of your breakfast program from the hot line, cold bar to grab-and-go sandwiches. Whether it’s indulgent, wholesome, or just plain fun, rotating specials keep guests excited and give you a chance to flex creativity.

MIX IT UP, BUT KEEP IT SIMPLE

LTOs don’t need to be complex. Go bold with familiar builds like Hot Honey Chicken Biscuits or Candied Bacon Sandwiches to make a splash without overwhelming the team.

SWEET. SAVORY. SEASONAL.

Offer a mix of craveable comfort (French Toast Bread Pudding), wellness-forward items (Chia Seed Pudding), and seasonal spins to appeal to all eaters.

PROMOTE IT LIKE YOU MEAN IT

Use bold signage and eye-catching visuals. Guests won’t crave what they can’t see so spotlight LTOs like Chicken & Waffles to drive demand.

LIMITED RUN = MUST TRY

The word “limited” creates urgency. Lean into that hype— make LTOs feel exclusive. Guests will come back just to see what’s new next week.

ADD-ONS AND CALLOUTS

Don’t stop at the entrée add-ons are low-effort, high-impact ways to boost both the experience and the check average.

ROTATE TO ACTIVATE

Swap signage weekly to keep visuals fresh and products top-of-mind. Eye-catching rotation creates curiosity and repeat visits.

POSITION FOR IMPULSE

Place high-margin add-ons front and center at the point of decision. Don’t make guests go looking they’ll skip it.

HIGHLIGHT THE HEROS

Candied bacon, bottled juice, cinnamon rolls these are your margin-makers. Feature them loud and proud.

BUILD THE PERFECT PAIR

Encourage simple pairings like juice + sandwich or yogurt + granola to boost check averages and guest satisfaction.

SMASH THE MORNING

Group all your essentials– avocado, toast, toppings– and don’t forget the toaster. Easy, fresh, and ready to build.

EXECUTION TIPS

A great breakfast starts before the doors open. From setup to service, it’s the small details that make the biggest difference.

START STRONG

Treat breakfast like a priority. Clear out lunch signage and snacks, fully stock coolers and coffee, and make sure the space is clean and ready before guests arrive.

THINK FAST

Set up with speed in mind. Use grab-and-go packaging, preportioned items, and clear labels so guests can move quickly especially during the morning rush.

OWN THE EXPERIENCE

Assign someone to oversee breakfast daily. From stocking to signage, having a dedicated person keeps things polished and on point.

LIMITED BREAKFAST SPACE? NO PROBLEM.

Even with space constraints, it’s important to offer some type of breakfast. Here are two simple setups that make it easy:

GRAB-AND-GO COOLERS

Stock a reach-in cooler with fresh fruit cups, yogurt parfaits, protein boxes, bottled juices, and cold brew. Add a magnetic breakfast sign to make it pop.

COUNTERTOP SERVICE

If you ’ ve got a register or coffee station, add a pastry case or basket of wrapped muffins and breakfast bars. Keep it simple but intentional.

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