2019
CREATIVE PORTFOLIO
Hello, I’m Gigi Lapid. I’m a Graphic designer and illustrator from Manila, Philippines.
WHAT I DO BRANDING PAGE 6 TO 21
LOGO DESIGN PAGE 22 TO 29
GRAPHIC DESIGN PAGE 30 TO 43
BOOK DESIGN PAGE 44 TO 49
ILLUSTRATION PAGE 50 TO 63
MY CURRICULUM VITAE BASIC INFO
EDUCATIONAL BACKGROUND
Glenda Grace R. Lapid April 16, 1987
2019 present
Unit 4, Villa 01, 38 Archibald St. West End, QLD 4101
Master of Design Queensland College of Art, Griffith University South Brisbane, Queensland, Australia
2004 - 2008
Bachelor of Arts Major in Interdisciplinary Studies Ateneo de Manila University Quezon City, Metro Manila, Philippines
2000 - 2004
Holy Family Academy Angeles City, Pampanga, Philippines
1994 - 2000
O.B. Montessori Center, Inc. Angeles City, Pampanga, Philippines
466 384 300 gglapid@gmail.com
EMPLOYMENT HISTORY Jan 2016 Nov 2018
Flux Design Labs Makati City, Philippines Freelance Graphic designer / Copywriter
Feb 2016 Jan 2018
Game Changer Business Solutions Makati City, Philippines Freelance Graphic designer
Aug 2015 - Dec 2015
Flux Design Labs Makati City, Philippines In-house Graphic designer
Mar 2015
Artinformal at Art Basel HK 2015 Exhibition and Convention Center, Hong Kong Freelance Graphic designer / Docent
Feb 2015
Art Fair Philippines Makati City, Philippines Freelance Docent
ADEPT AT Adobe Indesign Adobe Illustrator Adobe Photoshop Apple Keynote Microsoft Word
Mar 2014 Oct 2014
Heimastore Pasig City, Philippines Visual Communication Design Lead
Sept 2011 Mar 2014
Artinformal Mandaluyong City, Philippines Collections Manager / Design Consultant / Gallery Manager
Mar 2010 Aug 2011
Team Manila Graphic Design Studio Inc. Makati City, Philippines In-house Graphic designer
Oct 2008 Feb 2010
Big & Small Company Makati City, Philipines Part-time Graphic designer
AFFILIATIONS Microsoft Powerpoint Traditional Illustration Copywriting Project Management
2007 - 2011
Ang Ilustrador ng Kabataan (Ang INK) Member (2007 - 2008) Officer (2008 - 2011)
2008-2006
Association of Interdisciplinary Studies Majors (AISM) Officer (2006 - 2008)
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LAST UPDATED (02 JUNE 2019)
SEMINARS
+ FURTHER TRAINING
Jun 2008 Jul 2008
Fashion Illustration Program SOFA (School of Fashion and the Arts) Design Institute, Makati City, Philippines
May 2008 May 2008
Animation Workshop For Adults University of the Philippines Film Institute, Quezon City, Philippines
Apr 2007 May 2007
Digital Arts Program First Academy of Computer Arts, Makati City, Philippines
Mar 2006 Apr 2006
Animate Me! Animation Workshop The Garage by Jesuit Communications, Ateneo de Manila University, Quezon City, Philippines
LIST OF PUBLISHED WORKS 2016
José Santos III: Distance Between Two Points Catalogue design by Glenda Grace R. Lapid Published by Arndt Art Agency, Berlin, Germany Printed by Dominie Press Pte Ltd, Singapore
2014
José Santos III: 2hide Catalogue design by Glenda Grace R. Lapid Published by Pearl Lam Galleries, Singapore Printed by Dominie Press Pte Ltd, Singapore ISBN: 978-981-09-2668-7
2011
People Asia Magazine Spot Illustrations Published by Star Gate Media Corporation, Manila, Philippines October-November 2011 Issue
2010
Award-winning Stories for Children: Kálon’s Boxes / Mga Premyadong Kwentong Pambata: Mga Kahon ni Kálon Written by Michael M. Coroza, Illustrated by Gigi Lapid Published by Lampara Books, Quezon City, Philippines ISBN: 9789715184595
2009
Modern Legends: The Legend of the Lanzones / Modernong Alamat: Alamat ng Lansones Written by Segundo D. Matias, Illustrated by Glenda Grace Lapid Published by Lampara Books, Quezon City, Philippines ISBN 10: 9715182739 / ISBN 13: 9789715182737
2008
Marie Claire Philippines 2008 Horoscope Special Spot Illustrations Summit Media
1999
BATS Magazine Volume 17, Issue 3, Fall 1999 http://www.batcon.org/resources/media-education/bats-magazine/bat_article/914 5
ABOUT THE PROJECT For this project, I collaborated with my former colleague in coming up with a name, logo and tagline for her seafood delivery business. The idea was to coin a name that would be catchy, humorous and relatable (Honestbee was an inspiration). After the client had selected a final name ‘Shrimp Happens!’, I had to develop a logo that would be just as playful and fun. CLIENT:
OUTPUT:
Shrimp Happens! PH
Logo design Facebook Cover Images
AGENCY:
Freelance
YEAR:
2019
ROLE:
Graphic designer
6
DESIGN CONCEPT The client wanted to use the name ‘Shrimp Happens!’ and provided a simple shrimp icon as inspiration for the logo similar to that of delivery service Honestbee. The final logo features an S-shaped shrimp icon accompanied by glyphs and letters to form the word ‘Shrimp’ and make it appear as though it is a cuss word. From the list of taglines I provided, the client selected ‘Bad mood ka? Seafood na!’ which translates to ‘In a bad mood? Have some seafood!’ since it represents the concept behind the brand: seafood as comfort food. For the Facebook cover image, the client wanted a humorous visual to tie-in with the brand’s image. The final image was that of fresh seafood (a shrimp and a fish) juxtaposed with the tagline placed inside the brand’s signature speech bubble.
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ABOUT THE PROJECT As part of the requirements of our Intercultural Design class (convened by Dr. Eleni Kalantidou), the class was divided into two groups and tasked to work on two different design projects for our client, Community Insights. Our group of six had to create a Conversation Pack that could help build managers and HR practitioners’ awareness and capability in working inclusively with Aboriginal and/or Torres Strait Islander colleagues within the Public Sector. CLIENT:
ROLE:
Community Insights, Public Service Commission, Queensland Government
Graphic designer / Project Manager / Team Leader OUTPUT:
AGENCY:
Product design Presentation Layout
Course requirement (Griffith University, Master of Design)
YEAR:
2019 8
DESIGN CONCEPT Our group was given six different topics to work on in creating a set of questions that would serve as conversation starters for the managers and HR staff. As a group, we worked from start to finish for a duration of approximately 10 weeks. Group members Samantha Pereira and Jannie Nguyen created the design of the cards based on the branding guidelines provided by the client. Arnaldo Rio worked on the mock-ups of the cards while I worked on the final presentation layout of the pitch. All six members presented the actual pitch to the client in class. TEAM MEMBERS: Ana Cespedes, Kamni Isserdasani, Gigi Lapid, Jannie Nguyen, Samantha Periera, and Arnaldo Rio.
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All photos from https://www.facebook.com/BananaChiefsPH/
ABOUT THE PROJECT Banana Chief’s Giant Banana Chips commissioned me to design the packaging of their limited edition collaboration with premium chocolatier Theo & Philo. The design would contain a brand new Chieftess character as well as supporting banana and cocoa-inspired illustrations. There would be two variants of the chocolate-coated chips, a dark chocolate variant and a milk chocolate variant. CLIENT:
OUTPUT:
Marge Defensor
Illustrations Package Design
AGENCY:
Freelance
YEAR:
2019
ROLE:
Graphic designer Illustrator
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DESIGN CONCEPT The overall look of the newest character was still inspired by the original set of Banana Chief illustrations which were created a year prior. Accompanying the main illustration were smaller elements that related to bananas and cocoa.
CHOCOLATE COVERED GIANT BANANA CHIPS
Our Story Ihit ulliquo dipsunte pra con conessi nvendit rero evendit, conectia comnia cuptate dunt. Ihit ut fugiteCes int lam quid quid quibearior simolestrum dit eos aut laci ut voluptae pore minciistis quas evenect atatur, nemquia spitat. As quamusda doluptat estorepro. Ingredients: Green banana, refined coconut oil, and cacao.
BananaChiefsPH bananachiefsph www.bananachiefs.ph
Expiration date (DD/MM/YY)
DARK
CHOCOLATE
BC-PackagingDesign-Set2.4.indd 5-8
13/02/2019 6:29 PM
For the packaging, the idea was to make the whole box subtly look like it was dipped in chocolate. The design of the box would also have some gold foil stamping on it to give it a premium feel.
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ABOUT THE PROJECT Map Hop is a Manila-based travel agency that was founded on the values of integrity, accountability, and a drive to always go the extra mile for clients. For their logo, they wanted an icon that would seamlessly combine a folded map, a letter ‘m’, a plane, and “hop lines.” The logo had to be young, vibrant, friendly, and professional. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Map Hop
Branding
Freelance
2017
ROLE:
Graphic designer
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DESIGN CONCEPT For the design of the icon, I went for soft edges and thick lines, elements that evoke approachability, stability, and safety. The logo type, which uses a customized Montserrat Alternates Regular typeface, is rendered in lowercase to appear more laid-back. I also used the lowercase ‘m’ as the basis for the “hop lines” on the icon. For the color palette, I used was a combination of bright aqua, gray and sunshine yellow to evoke the colors of the sun, the shore, and sea. 13
ABOUT THE PROJECT Banana Chief’s Giant Banana Chips are the first and only banana chips made of giant bananas (Saba) and cooked in refined coconut oil. The project called for a traditionally drawn look for the chieftain illustrations as well as for the other branding elements. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Marge Defensor
Branding
Freelance
2018
ROLE:
Graphic designer Illustrator
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DESIGN CONCEPT For the chieftain illustrations, I looked to traditional indigenous tribal costumes of people from the Zamboanga Peninsula for inspiration. The costume on each chief (all of whom I deliberately drew to appear androgynous) features actual bananas or banana elements as articles of clothing.
Branding Elements
For the logo, I designed it to look like an old-fashioned seal and shield. With its rustic wood-cut typeface and sun icon at the center, the logo evokes Zamboanga City’s bright and colorful cultural heritage.
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ABOUT THE PROJECT San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. It is the largest food, beverage and packaging company in Southeast Asia as well as the Philippines’ largest corporation in terms of revenue. In 2015, the company commissioned Flux Design Labs to create a campaign for their water conservation effort called “Water For All.” The campaign aimed to educate and encourage its employees to be more conscious of their water consumption as well as take active measures to conserve it. The design goal was to create an engaging campaign that could be successfully translated across a myriad of media that would be installed within the company’s office grounds. CLIENT:
OUTPUT:
San Miguel Corporation
Branding Collateral design
AGENCY:
Flux Design Labs
YEAR:
2015
ROLE:
Graphic designer
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DESIGN CONCEPT The brief called for fun and eye-catching graphics that would literally pop among the predominantly gray and neutral colored walls and pillars at the installation site.
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ABOUT THE PROJECT San Miguel Corporation is a Filipino multinational publicly listed conglomerate holding company. It is the largest food, beverage and packaging company in Southeast Asia as well as the Philippines’ largest corporation in terms of revenue. In 2015, the company decided to focus more on environment conservation efforts in line with their “#SMCBetterWorld” theme. They commissioned Flux Design Labs to develop a campaign from the ground up and thus, “The Greener Good” was created.
Copywriter
CLIENT:
San Miguel Corporation
OUTPUT:
Flux Design Labs
Branding Collateral design
ROLE:
YEAR:
AGENCY:
Graphic designer
2015
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DESIGN CONCEPT The campaign title “The Greener Good� as well as all the taglines and other short copy was written by myself. Being a copy-based designer made it easier for me to quickly populate all the sections that needed text as I went along. Inspired by Swiss design, the campaign featured simple typography coupled with basic geometric shapes and patterns. I refrained from using icons and busy patterns and focused more on the typography.
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ABOUT THE CLIENT Really Good PH is the brainchild of Game Changer co-CEO Em Sulit and was officially established in 2017. The brand is dedicated to producing premium organic coldpressed soaps, balms and oils that not only smell and feel good but are “really good” for you healthwise. As part of my duties as the Game Changer Graphic designer, I was asked to develop Really Good’s identity as a friendly and familycentered beauty, health and wellness brand. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Really Good PH
Branding
Game Changer
2017
ROLE:
Graphic designer
20
DESIGN CONCEPT I wanted to create a whimsical and simple logo for Really Good that would at the same time say something about the process of soap making. I developed a simplified soap loaf cutter and mould as a framing device for the logo’s wordmark. I then added a friendly-looking leaf character as an icon to represent the brand’s approachability and positivity. I deliberately strayed away from the rustic and artisanal look prevalent in a lot of independent cosmetic and wellness brands in the market. I also developed hand-drawn illustrations to be used as patterns for their wrapping paper and gift tags.
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ABOUT THE PROJECT Hunt & Gather is the Philippines’ ultimate resource for nutrition and fitness lifestyles. The brand was created by TJ Sulit as a passion project and was later on developed by Game Changer for social media in 2016. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Hunt and Gather PH
Branding
Game Changer
2016
ROLE:
Graphic designer
22
DESIGN CONCEPT Open-ended, rectangular shapes enclosing the typography represent the words ‘Hunt’ and ‘Gather.’ The ‘Hunt’ aspect is represented by a primitive box trap while ‘Gather’ is represented by an opened bin to signify the act of gathering and collecting. The box and segmented line elements are utilized all throughout the branding collaterals with the line element being used to create line art icons for the fitness and diet programs.
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ABOUT THE PROJECT My goal was to create the branding for a concept store founded by Filipino gallerist Tina Fernandez. The store, aptly called Aphro from “Aphrodite”, serves as a modern temple of beauty and luxury, carrying objets d’art for a discerning market. The client requested that an ampersand serve as the main inspiration for the logo since it symbolized her unending yearning for progress, collaboration, and harmony. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Aphro Living Art and Design
Branding
Freelance
2015
ROLE:
Graphic designer
24
DESIGN CONCEPT Inspired by the attributes of the Greek goddess Aphrodite, the logo embodies classic beauty and sensuality. The logo is a marriage of opposites (lines and curves, thin and thick, elaborate and simplified). This represents how APHRO brings together and curates diverse and often times opposing elements to create beautiful and harmonious living spaces. The icon which is a stylized letter “A�, evokes the feel of ocean waves and the flow of creative energy.
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ABOUT THE PROJECT Piazza Zicarelli is a family owned hotel and restaurant located in Isabela, Philippines. The business has been around for over eleven years and as of 2018, has erected a second building on its exisiting property. In 2015, the owners commissioned me to revamp their branding by updating the original logo and refining their collaterals. They wanted a more professional look for their branding that didn’t stray too far from their original one. CLIENT:
ROLE:
Piazza Zicarelli Hotel and Restaurant
Graphic designer OUTPUT:
Branding
AGENCY:
Freelance
YEAR:
2015
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DESIGN CONCEPT In order to stay faithful to the original logo, the updated version still puts the sun visual element at the center and makes use of a similar but more subdued color palette. The new font is more elegant and evokes a rustic summer in the Italian countryside. The other visual branding assets have been reworked from commercial-use stock vectors.
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ABOUT THE PROJECT Rezonate is a motion design-based production company based in New York City that produces narratives, documentaries, broadcast, and digital content. Founded by creatives Katwo and Nico Puertollano, the people behind Manila-based design studio Flux Design Labs, Rezonate enlisted my help in conceptualizing and designing a logo for the company in 2017. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Rezonate
Logo design
Freelance
2017
ROLE:
Graphic designer
28
DESIGN CONCEPT The winning concept focused on the importance of communication and collaboration, values that are the driving force at Rezonate. Resembling a traditional Japanese emblem, the icon illustrates how Rezonate is akin to a clan rooted in creavity and collaboration. This is signified by inward and outward arrows that also give the impression of two hands on the verge of clasping. These futuristic-looking arrow forms were designed by altering the lowercase letter ‘R’ of the logo’s typeface, Neo Sans Bold. These signified Rezonate’s highly technical approach to solving design problems and challenges.
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BR AND BIBLE 2015 BRAND BIBLE 2015 | PG 1
www.menlorenewable.com
ABOUT THE PROJECT A subsidiary of the MRC Allied Inc., Menlo Renewable Energy Corporation carries out MRC’s clean energy projects, specifically, the development of solar power plants outside of Metro Manila. For this project, Menlo commissioned Flux Design Labs to design a simple logo that would effortlessly represent both their company values, services, and goals. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Menlo
Logo design
Flux Design Labs
2015
ROLE:
Graphic designer
30
DESIGN CONCEPT Inspired by Menlo’s primary service (production of solar power), the logo fuses two solar panel icons with a simple leaf icon, a symbol for their dedication to developing renewable energy. Rendered in a vibrant lime green color and paired with a stacked wordmark, the logo effectively embodies a clean and green brand.
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ABOUT THE PROJECT Cosmoluxe, a beauty salon that specializes in nails and hair styling services, commissioned me to create their logo in 2015. The owner wanted a Paris-in-spring feel to the logo, one that would look dainty, fresh, chic, and inviting to customers. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Cosmoluxe
Logo design
Freelance
2015
ROLE:
Graphic designer
32
DESIGN CONCEPT The icon for the logo is composed of three key elements that represent the brand: a diamond, a comb, and a press-on nail. The diamond represents luxury and elegance while the comb and nail represent the services offered at Cosmoluxe. For the palette, a more blue-based and saturated Tiffany Blue-like shade was used as the predominant color to make the icon really stand out.
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ABOUT THE PROJECT Pet Project was a collaborative fundrasing event initiated by Artinformal and CARA Welfare Philippines. The one day event featured an art exhibition and auction was held at Whitespace, Makati City, Philippines. CLIENT:
OUTPUT:
CARA Welfare Philippines (Compassion and Responsibility for Animals)
Logo design Collateral design YEAR:
2012
AGENCY:
Freelance ROLE:
Graphic designer
34
DESIGN CONCEPT The design brief called for a simple, approachable, and fun design that would clearly communicate CARA’s advocacy: animal care and welfare. The final logo resembles a pet collar tag that bears the wordmark and playfully makes use negative space to further emphasize the project’s cause. The logo was then adapted into limited edition merchandise sold at the event with proceeds going to the advocacy.
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ABOUT THE PROJECT Game Changer is a Manila-based consulting agency that offers various marketing and advertising solutions for both local and international clients. Majority of the company’s output is digital, however, they also handle on-site events such as workshops and launches. I was hired in 2016 as the company’s sole freelance Graphic designer, tasked with creating designs for both web and print. During my stint, I was able to complete a large number of job orders from a diverse range of clients. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Game Changer
Collateral design
Freelance
2016-2018
ROLE:
Graphic designer
36
DESIGN CONCEPT The most challenging part of my job at Game Changer was the execution of each client’s brand on to the collaterals. Some brands did not have any brand guidelines at all, so I had to work with whatever assets were available. I also developed my directorial and copywriting skills for online campaigns and print collaterals. With the help of stock asset providers like Freepik.com and Pixabay, I was able to successfully and instantaneously design layouts that suited every client’s job order without a hitch. 37
ABOUT THE PROJECT Heima is a furniture and lifestyle brand based in Manila, Philippines. During my stint at Heima, they carried two other sub-brands namely MY APT. (My Apartment) and Paper Club. As the sole Graphic designer, I was tasked to create various designs for the mother brand and each of the sub-brands’ print and web collaterals as well as product designs for their collections. I also provided copy for the collection’s product catalogue as well as several web ads for Facebook and Instagram. CLIENT:
OUTPUT:
AGENCY:
(for product catalogue and select web collaterals only)
Heimastore / Heima Home and Lifestyle
Collateral design Copywriting
None
YEAR:
ROLE:
2015
Visual communication design lead
38
DESIGN CONCEPT For Heima’s eighth collection that aimed to capture a summer holiday feel, I proposed the concept I entitled “This is the Life.” My proposal featured the use of geometric shapes and bright colors to create playful patterns and simplified illustrations of beach and summer scenes (sun, sand, sea, parasols, etc.). I wanted a different take on the whole summer holiday theme as opposed to the usual visuals. Under the supervision of our Creative Director Rossy Yabut-Rojales, I was able to refine the concept and successfully translate the designs onto the various collaterals and merchandise.
As part of the collection launch, we had a live painting session to execute a mural I had designed to capture the spirit of the collection. The muralists included myself, other Heima staff, guest artists as well as the interns present during the event. 39
DESIGN CONCEPT For all of Collection 8 print series, I used the design language I developed for the concept: triangles as parasols and martini glasses, half circles as sunsets and hills, quarter circles as ocean waves, pinwheels or flower petals.
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PACKAGING As part of the Heima’s “The Is The Life” collection, I was tasked to create paper bags that utilized the collection’s main design elements: the summer parasols and sunny ocean waves.
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MERCHANDISE Heima gave me the task of updating the designs of their mainstay products namely their prints, room sprays, scented candles, pillows, and button pins. Having established a versatile design DNA for the whole collection made it easier for me to adapt the look to the various products.
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ABOUT THE PROJECT Artinformal is a gallery located in Mandaluyong City, Philippines. It was originally established as an educational institution but was later transformed into a fullfledged exhibition space for contemporary art. As the gallery’s in-house Graphic designer, I was tasked with creating print and web collaterals for all the gallery events such as exhibitions and fairs. Exhibitions were mounted every two weeks at the gallery while the major art fairs (two of which were conducted overseas) were held bi-annually. Usual collaterals included a postcard sized invite as well as a catalogue that was either a map-type fold out or a tri-fold brochure. Most exhibitions would also require a large banner printed on tarpaulin to be displayed at the gallery’s frontage. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Artinformal
Collateral design
None
2011-2014
ROLE:
Graphic designer 44
EXHIBITION INVITES The creative problem I constantly faced as the gallery’s Design Consultant and Graphic designer was the translation of each and every exhibition’s theme on to their respective collaterals. It was a real challenge to work with a diverse set of individuals, each with his or her own unique artistic styles and preferences. For the invites, it was crucial that I successfully capture the overall theme of the show in a single design since the invites were publicly released weeks prior to the actual show opening. The design set the art direction for the rest of the exhibition collaterals (e.g. catalogue, tarpulin, promotional web ads and PR kits).
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EXHIBITION CATALOGUES Based on the invite design, the catalogues were produced as two different types: a folding map type and a tri-fold
brochure printed on C2S paper. The most challenging aspect of catalogue design was the fact that most, if not all, the artworks were delivered late and not properly documented. This only meant that I had to document them myself with whatever resources we had at the gallery. Since photography was not my strongest suit, I had to find ways (e.g. create a makeshift studio set-up) to produce the best possible image of each piece in order to proceed with the catalogue layout.
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ABOUT THE PROJECT Founded by Jowee Alviar and Mon Punzalan in 2001, TeamManila is a multidisciplinary graphic design studio based in the Philippines. The studio also produces Philippine-inspired merchandise via its in-house brands such as TeamManila Lifestyle, Daily Grind and the now defunct children’s apparel line, Tiny Manila. CLIENT:
OUTPUT:
AGENCY:
YEAR:
TeamManila Lifestyle Tiny Manila
Collateral design Merchandise design
TeamManila Graphic Design Studio
2010-2011
ROLE:
Graphic designer
48
This particular design was released in one of the TeamManila Lifestyle 2011 collections. Each release would carry a design theme and for this one, the theme focused on the Philippine rainy season. Because colorful geometric designs were trending at the time, I chose to create an illustration that had a very Tim Biskup feel to it.
Since I had prior experience designing for children’s apparel (Big and Small Co., 2008-2010), I was assigned to handle one of TeamManila’s newer brands, Tiny Manila. The brand’s aim was to serve the same amount of “Filipino coolness” that the other brands had but with a quirkier, cuter twist. Here are some designs I made for one of the 2011 releases. The collection’s theme focused on wearable short and sweet slogans.
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ABOUT THE PROJECT José Santos III, a contemporary Filipino artist, commissioned me to design the book that would accompany his solo exhibition entitled “Distance between two points.” The exhibition, held at A3 Gallery in Berlin, presents Santos’ work as an exploration of the space between two places. The 62-page book would contain images of the works from the show as well as two essays about the art and the artist himself. Published in Singapore by Dominie Press, the book was for limited release during the duration of the exhibition which ran from the 30th April to the 30th July, 2016. CLIENT:
OUTPUT:
AGENCY:
YEAR:
José Santos III
Book design 2016
Freelance ROLE:
Graphic designer
50
DESIGN CONCEPT For this book, I wanted to make the readers somehow experience Mr. Santos’ exhibition as they flipped through the pages. Among the three options I pitched, this layout resonated with him the most mainly because it showed movement and progression. The concept presented a literal representation of the phrase ‘‘from point A to B” visualized by a singular line that ran throughout the entire book. The art direction of the book mirrored the way the exhibition was curated: minimalist and clean. At Maculangan’s immaculate photography faithfully captured Mr. Santos’ works on the page. 51
ABOUT THE PROJECT “2hide,”one of José Santos III’s major solo exhibitions, was held at Pearl Lam Galleries in Singapore in 2014. Mr. Santos requested that I design the exhibition collateral, a limited edition book that was to be printed by Dominie Press Singapore and released by Pearl Lam Galleries. As his first book published abroad, Mr. Santos was very particular with each and every aspect, from the paper stock to the binding. For this project, I worked in close collaboration with him and his wife, Pam-Yan Santos. As a result, we came up with a uniquely “stripped down” aesthetic for the book that added to the show’s enigmatic title. CLIENT:
OUTPUT:
AGENCY:
YEAR:
José Santos III
Book design
Freelance
2014
ROLE:
Graphic designer
52
DESIGN CONCEPT A play of contradictions reside in the internal and external aesthetic of the “2hide”book: an exposed yet mysterious cover, macro and micro photography, a sense of refinement and zen in the raw-ness in the artworks themselves. The book itself was designed to fit seamlessly into the whole exhibition with its unusual threadsewn binding and coarsely textured, printed board cover. At Maculangan’s sumptuous photography perfectly captured all the exquisite details of the works, heightening the overall visual experience of the viewer. 53
ABOUT THE PROJECT The Ateneo de Manila University is a private Roman Catholic research university in Quezon City, Philippines. It was founded in 1859 by the Society of Jesus and is the Philippines’ third oldest university. In 2012, the university’s Theology Department commissioned me to create the cover art for the 2012 edition of one of their required course reading materials. The design brief called for a design that was modern, distinct, and engaging to the university students taking up the course. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Ateneo de Manila University
Book cover design 2012
Freelance ROLE:
Graphic designer
54
DESIGN CONCEPT For this project, I looked to Swiss Graphic design for inspiration: clean lines, the Helvetica font, and icons derived from basic geometric forms. The department went with this particular design because of its simplicity and universal appeal.
55
ABOUT THE PROJECT Organized by Ang INK (Ang Ilustrador ng Kabataan), Re_Tale: Philippine Tales Retold was an exhibition that aimed to redefine and retell classic Filipino myths and legends. The exhibition consisted of thirty-three different local illustrators (all current and honorary members of Ang INK) and ran from February 6 to Mach 3, 2018 at the University of Los Baños’ Sining Makiling Gallery. CLIENT:
ARTWORK TITLE:
AGENCY:
ORGANIZATION:
Personal
Queen T
Freelance
Ang INK (Ang Ilustrador ng Kabataan)
ROLE:
Exhibitor
EXHIBITION TITLE:
Re_Tale: Philippine Tales Retold
OUTPUT:
Illustration
YEAR:
2018
56
ARTWORK CONCEPT The tale that I chose to illustrate was the legend of the Termite Queen. The version I selected to adapt was Sylvia Mendez Ventura’s retelling from the Tahanan book series of Philippine legends. The story tells of a young girl whose mother harassed a nuno sa punso (in English, old spirit in the mound) after finding out that he had enchanted her daughter into running away with him. At the end of the story, the daughter accidentally becomes the queen of the termites after her mother pours an army of them on the nuno’s home, hoping to smoke him out and regain her daughter. For the illustration I created, I wanted to depict regal garb fit for a queen. The design features natural elements rendered in earth tones that portray her as magnificent yet down-to-earth, literally and figuratively.
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VIRGIE SORITA
ABOUT THE PROJECT Written by the client’s eight-year-old daughter, this picture book depicts a tale of two kittens on a quest to get their mother back from a magical yet tragic land. The book required over thirty illustration-decked spreads as well as layout design. CLIENT:
OUTPUT:
Virgie Sorita
Illustrations Book design
AGENCY:
Freelance
PUBLISHER:
Amazon Books
ROLE:
Graphic designer Illustrator
YEAR:
2018
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Written by eight-year old Trellia Flores who was inspired by a game she played with her best friend during school breaks, Mandy and Jack is a story about two kittens who embark on an adventure to bring their mother back by filling her heart with love.
ARTWORK CONCEPT The character design and color palette was inspired by Mary Blair’s illustrations for “The Color Kittens” which was written by Margaret Wise Brown. For some of the illustrations, I combined purchased stock vectors from Freepik.com with my own vector art since the client was pressed for time. I kept the overall design of the book playful and vibrant despite its unusually dark tone and storyline.
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ABOUT THE PROJECT School of Styling PH is an event styling company founded by stylist Indy Ycasiano and entrepreneur Em Sulit of Game Changer. Apart from its styling services, it also holds regular workshops for those interested in event styling, crafting, photography and other related creative fields. As Game Changer’s designer, I was instructed to produce various web and print collaterals for SoSPH’s workshops and events. CLIENT:
OUTPUT:
School of Styling Philippines
Collateral design Illustrations
AGENCY:
Game Changer
YEAR:
2016-2017
ROLE:
Graphic designer Illustrator
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WEB ADS For SoSPH’s workshops, I decided to go for a hand-drawn aesthetic inspired by the illustrations of Anna Bond (Rifle Paper Co.) Each workshop poster was digitally painted using a Wacom Intuos pen and tablet and rendered in Photoshop. The posters were formatted for Facebook and Instagram.
PRINT COLLATERALS A set of print collaterals accompanied each workshop conducted by SoSPH. The collaterals included hang tags, event IDs, tent cards used as directional signages as well as certificates and invites.
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ROWINA LAPID, MD
ABOUT THE PROJECT Written by my late mother, who was a doctor of physical therapy, this story was created to raise awareness of scoliosis in young children. It was written in two languages, English and Filipino, to cater to both a local and global audience. The story depicted one child’s discovery and recovery from scoliosis. It also included some tips and excercises that parents and children could do at home to lessen the effect of the condition. My mother’s writing style for the book used playful rhymes very much like those found in Dr. Seuss’ books. CLIENT:
OUTPUT:
Rowina Lapid, MD
Illustrations Book design
AGENCY:
Freelance
PUBLISHER:
n/a
ROLE:
Graphic designer Illustrator
YEAR:
2015
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ARTWORK CONCEPT In order for them to appeal to young children, my mother wanted the illustrations to look wacky and cartoony as opposed to technical and realistic. For inspiration, I looked to popular and recent TV shows like Steven Universe and Adventure Time to get the feel of which character designs children usually took to.
One clever feature that my mother wanted for the book was the playful incorporation of a literal spine illustration that would recover as the story progressed.
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ABOUT THE PROJECT “Fable Manners” is an illustrated triptych I created for The Museum Foundation’s annual event called “Art in the Park.” The event is an affordable art fair for paintings, prints, photos, and sculpture. The fair would usually take place at Jaime Velasquez Park, Salcedo Village, Makati City, Philippines. CLIENT:
OUTPUT:
AGENCY:
ARTWORK TITLE:
ROLE:
YEAR:
Personal
Illustrations
Freelance
Fable Manners
Illustrator
2013
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ARTWORK CONCEPT The triptych features three ink on paper illustrations of children dressed as characters from Aesop’s fables. The fables that are depicted are “Belling the Cat,” “The Fox and the Grapes,” and “The Wolf in Sheep’s Clothing.” Each artwork measures 17.78 x 12.7 centimeters (unframed).
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ABOUT THE PROJECT Lampara Books is a Filipino publishing company that produces a variety of books, paraphernalia and learning aids for children. In 2009, I was selected by Lampara author Segundo Matias to illustrate one of his stories (“Alamat ng Lansones”). This would become my first book released by an established publishing house. The following year, I was once again tasked with supplying illustrations for a Don Carlos Palanca Award-winning story written by Michael Coroza entitled “Ang Mga Kahon ni Kalon.” CLIENT:
OUTPUT:
AGENCY:
PUBLISHER:
ROLE:
YEAR:
Lampara Books
Illustrations
Freelance
Lampara Books
Illustrator
2009 (Alamat ng Lansones) 2010 (Kalon’s Boxes)
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ARTWORK CONCEPT For both books, the publisher requested an old-fashioned look to the illustrations. For “Alamat ng Lansones,” I added an Alphonse Mucha-esque touch to my illustrations by emulating his drawing style in rendering details like hair, hands and clothing. For “Ang Mga Kahon ni Kalon,” I went for a vintage, yellow-stained paper feel reminiscent of old textbook illustrations.
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ABOUT THE PROJECT I was commissioned by Marie Claire Philippines to supply spot illustrations for their 2008 horoscope. Given free rein in creating the illustrations, I chose to go with a surreal and celestial effect. The portrait element of the illustrations were drawn manually but were enhanced and colored digitally. This project became my very first locally published work. CLIENT:
OUTPUT:
AGENCY:
YEAR:
Marie Claire Philippines
Illustrations
Freelance
2008
ROLE:
Illustrator
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U LT I M A T E G I F T G U I D E CAPRICORN
22 DECEMBER20 JANUARY
2008 OVERVIEW: Life as you know it is set to change over the next few years, starting this year. Pluto, the planet connected with endings and beginnings enters your sign at the end of January. Fortunately though, it’s also your year for being the cosmic favorite what with beneficial Jupiter moving through your sign. In short, this means you’ll have to be opportunistic about improving your life this year. Make travel happen. JANUARY-MARCH: You could start off your New Year feeling somewhat off color. Making lifestyle adjustments becomes even more significant in January. You’re also getting a taste of what it means to be powerful and by the looks of it, you like it. Expect fierce competition in March, perhaps even a rival for your beloved’s
attention. Keep in mind that you’re Princess Popular in 2008 and there are plenty admirers queuing up to date you. APRIL- JUNE: Life is speeding up for you but come early May, you’ll have a chance to review and reflect on your progress thus far. By this time too, you’ve either dealt your opposition a blow or you’ve moved on in life. Love is sweet during the latter part of June with a greater chance of finding lasting true love. Mishaps at work during late May and early-June sees you frustrated—thankfully you have that wry sense of humor to fall back on. JULY-SEPTEMBER: With Pluto temporarily slipping back out of your sign, you might get a false sense of hanging onto an old life. It’s only the security you’re hankering after. Open your mind as you can become the
symbolic caterpillar transformed into a butterfly. You could either be contemplating an advanced course of study, a relocation abroad or cementing ties with an international business. Clearly, you’re hungry for power. OCTOBER-DECEMBER: Mercury retrograde really messes with your work space this year. Early-October sees similar mishaps as in June, but this time you’re working smarter than harder. Let it not be said that you don’t thoroughly learn your lessons in life. Sensual Venus in your sign from mid-November to early-December can only be fabulous news for your love life. Travel with the love of your life is imminent, whether or not it’s a honeymoon or a well-earned break.
AQUARIUS
21 JANUARY19 FEBRUARY
2008 OVERVIEW: You might feel like the understudy, waiting in the wings. Be content with this as you can take solace from the fact that 2009 will be your year. Start imagining what you’d like to do if you could redesign your life. A new awareness of your spirituality is dawning in 2008 which does not equate to flaky or frumpy. Get your ducks in a row regarding your finances as you could be contemplating a capital outlay soon. JANUARY-MARCH: If you’re not coupled, lovers could work on your nerves in January and it’s maybe better to give them a miss. Friends are a much better prospect. The eclipse on February 7 is in your sign which is a timely reminder to check your attitude towards self-care of your body and your spirit. Gracious
PISCES
20 FEBRUARY-20 MARCH
2008 OVERVIEW: Don’t fret if life seems a lot more serious than before. You’re looking at the one you love and seeing things you love and things that you don’t. That’s good news, as it’s a sign of mature love which Saturn’s trying to teach you. Get more involved with your community, whether that’s in real life or online. Your social consciousness is expanding tenfold this year, so pick a topic that’s close to your heart. JANUARY-MARCH: Family relationships are a bit tense and conflict seems to dominate during January. Try to be relaxed about this as matters are much improved in February. A secret admirer has you sitting on the edge of your seat during February and March, but think hard and long whether an affair is really your thing. You have an opportunity this year to show that you
have staying power to form a long term and committed relationship. Infatuation is not love. APRIL- JUNE: You’re inspired in April and as a result, a creative project is blossoming. Your involvement with a group of people reaches a peak during May and perhaps you’re happy to take a break or a pause. Early-May sees a relationship matter coming to a point of conclusion. It’s either working or it’s not – it’s as simple as that. Try not to create drama, however much you feel like it. Accept your part in what has happened. JULY-SEPTEMBER: You’re dealing with pushy individuals in July and most of August. This may be the love in your life but generally speaking, you’re reacting to being prodded. Anger’s not always
Venus is in your sign from February 18 to March 13, your most popular period for love, attraction and romance. Make sure that it can be out in the open. APRIL- JUNE: Work is stimulating in April which is why time flies and you’re getting a lot done with the minimum of effort. A challenger during the early part of May serves the purpose to make you stop and reflect on what it is you want. If you and your man argue more during May and June, extend your kiss and make up sessions. Play for time with a financial decision at the end of June especially if you want the option to change your mind. JULY-SEPTEMBER: Negotiations behind the scenes mean September is a month pregnant with possibilities. This is not the time for iffy or ethereal notions, visualize riches but keep your feet on the ground.
Love beckons between July 13 and August 6. Make him work for it so as to not take you for granted. There’s only so much a girl can sacrifice for love. September’s your most glamorous month for sophisticated dressing and experimental make-up. OCTOBER-DECEMBER: Expect a lot more aggravation at work in October, but show that you too have a feisty side if need be. November is the month for making and taking financial decisions that will have a ripple effect for months to come. Rely on your past experience even if your intuition is likely to win at the end of the day. You’re seeing a lot of your friends in December which makes you even happier. Your sense of anticipation about 2009 is right on the button.
pleasant to deal with, but at least it cuts through certain issues as well as bringing clarity. An ongoing saga at work gets resolved in September which frees you up to make different choices. You have the upper hand when it comes to monetary negotiations. OCTOBER-DECEMBER: October is a raunchy month for you and you just can’t get enough which means a healthy libido. You’re more sure footed in November which also means you can try out a new fashion and beauty style. Definition and consolidation are your keywords for this period, especially regarding love and the responsibilities that go with it. Balance your desire for freedom with sensibility in your relationship. ■
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ARTWORK CONCEPT The concept I had for the illustrations was to express each sign’s attributes by way of hair styles. For the faces of the models, I was inspired by the 60s make-up looks of Bridgette Bardot, Twiggy and Edie Sedgwick (heavily defined eyes and nude lips). As I was still in my early stages of using Adobe creative programs, my illustrations lacked polish and harmony in the final digital execution.
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THANK YOU
gglapid@gmail.com
0466 384 300
Brisbane, QLD