Begin your journey with me.
Our brand story YBR Design Co. was born in 2019 out of the love of three things: The Wizard of Oz, design, and great stories. It’s the founder, Glenda Grace ‘Gigi’ Lapid, had been a practicing design practicioner with over 10 years of experience. YBR Design Co.’s primary goal is to help start-ups and small businesses get their ideas and stories off the ground using a cyclone of creativity!
Table of contents Our logo
06
Logo guidelines
07
Typography
10
Palette
11
Graphic elements
12
Collaterals
14
Our Logo
YBR Design Co.’s logo, designed to look like a brick panel, is a visual representation of three major themes that run through the brand’s DNA: buildability, collaboration and stability.
6
Clearspace
7
Variations
Monotone version
Logo variations
8
Usage
DO NOT change the colour
DO NOT distort logo
DO NOT use outlined version of logo over a busy image or background
DO NOT rotate logo
DO NOT overlap anything on logo
9
Typography Poppins Bold is YBR Design Co.’s primary typeface, used for display text. Poppins Regular is used alternatively sub-headers. Work Sans Regular is used as a secondary typeface for body text.
10
Palette
Optimistic Friendly Fresh
Growth Harmony Industry
Passion Strength Empathy
Yellow Brick
Emerald Green
Ruby Red
Hex: #ffe044
Hex: #078b5a
Hex: #c5372a
Pantone: 107 C
Pantone: 356 C
Pantone: 7628 C
11
Graphic elements The design elements were inspired by characters and events of “The Wizard of Oz.” Each symbol represents a process or principle that relates to YBR Design Co.’s identity.
12
13
Collaterals It’s important that the identity is consistently translated all throughout the corporate collaterals. The key idea is for the materials to be simple but eye-catching with the signature pop of yellow brick yellow. For the business cards, each employee is to have a unique ‘Ozified’ job position apart from their official designation (e.g. Creative Director / Good Witch)
14
15
You’ve always ha dear, you just had yourself.
16
ad the power my d to learn it for Glinda the Good
yellowbrickroad_dc.com