Corporate Gifts For Clients
Corporate gifting is the practice of creating a touchpoint with employees, clients, or prospects through the use of a meaningful gift—whether giving a physical item such as a practical swag piece, an edible treat, or personalised clothing item, or via a non-physical gift such as an eGift card or an experience (such as airfare or concert tickets).
Why is Corporate Gifting Important?
Receiving a gift is a powerful experience; it creates a sense of connection to the giver and can create positive associations with a person or a brand. Companies and marketers have long relied on the power of gifting to secure better relationships with potential and existing clients, to show appreciation for their business when used as part of your overall marketing or employee retention efforts, gifting can be highly effective in terms of ROI and satisfaction.
The Psychology of Corporate Gifts
The effectiveness of gift-giving has a strong correlation to its psychological impact on the recipient. If you’ve ever gotten an unexpected surprise or treat (either in person or by direct mail) you’ve personally experienced this phenomenon in action. This is partly because physical contact with a gift results in the Endowment effect—a sense of ownership over an item which translates into an individual valuing it more highly, according to a study on the effects of gifting on business outcomes. It also influences feelings of reciprocity and trust. This effect can be seen in the results of marketing and gift-giving in several common scenarios of corporate gifting.
For Clients
Clients too can benefit from a well-timed gift. It can let them know their business is valued, encourage them to continue their service or become brand evangelists, and has the power to bring your company back to top-of-mind in cases where it’s been a while since the last interaction. According to a retail study, consumers with an emotional connection to a brand have a 306% higher lifetime value.
For Employees
Clients and prospects aren’t the only people businesses need to consider. In many cases, the key to great customer outcomes starts much closer to home. In fact, a study reports that 57% of people claim that receiving mail makes them feel more valued. This statistic relates to direct mail gifts; however, if you’ve ever been the recipient of some nicelybranded, high-quality apparel you know it can work for your staff as well.
Thoughtful gifts for employees, especially when they are of good quality and wellpersonalized, create a feeling of being valued by your employer and foster a sense of belonging and connection to the team. These feelings translate into the way employees go about their roles, and the quality of service they provide to external stakeholders, customers, and prospects.
Corporate Gifting Trends – Corporate Gifts for Clients
Heading into the new decade, the evolution of corporate gifting is set to continue its evolution. Many of the experts we’ve polled expect the growth of sending and direct mail marketing to continue, with some specific areas of growth and change highlighted within their predictions:
Overall, the use of direct mail marketing and corporate gifting will continue, delivering as large as 10x returns on investment. This growth will be especially prominent in the B2B sector.
Experts see increased consolidation of employee and prospect gifting programs into single brand initiatives that will improve recognition and brand perceptions.
There is an expected expansion of gifting going beyond the traditional marketing department applications and moving into other departments, like customer care and HR.
Improved personalisation and automation will be at the forefront of growth, as well as a trend toward more inclusive and sustainable gifting selections.
Few Ideas for Corporate Gifts for Clients
If you want to make an impression on your clients and employees, consider presenting unique corporate gift ideas that go beyond generic client and employee gifts and baskets. From giving them personalised gift boxes to rewarding them with eco-friendly sustainable gifting, Gift Me Up has covered it all for you. After all, why settle for traditional gifts when you can give something truly unique?
1. Luxury Gift Basket
A luxury gift basket is a very common choice because it’s so easy to get right. All you need is to collect some delicious local produce, baked goods, and drinks, and you’ve got an excellent gift basket. You can also collaborate with a gift basket company like Gift Me Up to carefully choose personalised gifts and send them to your clients and employees.
2. High-Quality Coffee Mug
Whether your clients and employees drink coffee, tea, or a seasonal hot chocolate, all they need is the perfect mug or tumbler to drink from. A reusable, stainless steel version is an excellent option — and you can choose to infuse your
company logo or keep it simple. If your clients and employees are not a fan of hot drinks, a top-notch water bottle is a remarkable gift alternative.
3. Mini Plants and Seedlings
It is a great approach to send adorable mini plants or succulents to your clients and employees.
Search for an online store with fun cacti in bright, bold pots — or stand out from the crowd and start growing your own plants in the office. Present your new clients and employees with the plant cuttings when they join you. It’s an offcenter and even more personal way to acknowledge their arrival and growth with you.
4. Aromatic Candles
Aromatic candles can be such a soothing and calming gift to receive — particularly if you’re entwined on a cold evening or want a soothing refreshment to brighten up your space. Purchase some handmade candles from a gifting company and send them your clients’ and employees' way.
Gift Me Up – Best Company for Corporate Gifts for Clients
Do you want help in choosing the perfect corporate gift for your clients? Gift Me Up is here to assist you through all your gifting needs and requirements. Gift Me Up is an acclaimed corporate gifting-based company that will help you tailor your gift boxes according to your choices. We bring you an extraordinary and creative collection of gift boxes that your clients and employees will embrace forever. Gift Me Up is your main spot for your gifting needs.