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Extraordinary Advantage for Portable Toilet Business Operators
We are excited to introduce AirVote®, a revolutionary technology for the wastewater handling industry and many related service businesses. The industrydisrupting innovation will be featured at the February WWETT show. This digital invention, usage of which has already been rapidly spreading throughout the US service market, provides a spectacular array of critical, logistical, and communications resources for operators at a much lower cost than current alternatives. Recently, we spoke with Dmitri Poukhovski, AirVote CEO, and Angelique Denneman, VP of Customer Success. They shared a lot of important information for portable restroom service providers, restaurant operators, dumpster rental services, and related
AirVote’s mission to help businesses obtain high-value actionable intelligence to improve their rental products and service offerings.
businesses about AirVote’s mission to help businesses obtain high-value actionable intelligence to improve their rental products and service offerings.
WHAT IS AIRVOTE?
AirVote is a QR code-based asset tracking and enduser communications system. It delivers real-time customer reviews, a public posting process, physical
asset tracking, service mapping, field reporting, and other digital assets for portable restroom rental companies, restaurants, dumpster rental businesses, and other types of service providers.
In a portable restroom rental operation, for example, the AirVote QR code is posted on the inside or outside of the unit door, or in another high-visibility location.
The end user can comment on the condition of the portable restroom. By scanning the QR code, they connect directly into the service provider’s communication system and can report whatever they want straight to the vendor.
4 The restroom user can scan the code for access to communication options and send a message to the company about issues regarding the condition of the unit.
4 Additionally, the route service technician can swipe the QR code to log in to a different set of communications options and use the system to log the date the unit is being cleaned, etc.
4 Further, the portable toilet business manager can use the AirVote system to track the locations of all their rental units currently on customers’ properties, the last date each unit was serviced, and many other kinds of information for management.
HOW DOES AIRVOTE WORK?
Angelique said, “We like to play with QR codes as a way for businesses to communicate with their customers. The system started out with the user feedback function — the basic green, yellow, or red QR code.
The end user can comment on the condition of the portable restroom. By scanning the QR code, they connect directly into the service provider’s communication system and can report whatever they want straight to the vendor. For example, if there’s no toilet paper, the PRO receives the notification immediately and can respond right away. If the user is happy with the restroom’s condition, they’re also prompted to leave a positive review on social media for the operator.”
Dmitri added, “The rental operator can also see the exact location of the feedback. They can use the report to upsell to the customer who is providing the rental units for the end users. They can also use the AirVote QR code system on rental dumpsters. The map feature offers a variety of other operational benefits too, from service tracking to asset management.
For example, at the San Antonio Valero Open, the event coordinator team told the portable restroom
continued on page 12
provider that it was the first year they received zero calls about restroom facilities. Every issue went straight to the onsite team with the precise unit location, eliminating the need for staff triage.”
AIRVOTE – PARADIGM SHIFT IN PORTABLES AND RELATED SERVICES
Dmitri explained that AirVote was founded with the end user in mind. In AirVote’s model, users report their experience with a customer’s rental unit directly from inside the portable toilet, and that response is transmitted instantly to the company.
As a result, customers began to look beyond the basic customer-feedback function for additional information they could gather alongside user reactions. They started asking, for example, whether they could use
AirVote to track services and whether drivers could confirm that a unit had been serviced.
This opened a range of new opportunities for business owners, several of which have turned out to be among the most valuable of all. The number of use cases has grown. Customers now use AirVote more broadly to log the services they deliver, track asset maintenance, and automatically collect information in the field.
AirVote does not position itself as a CRM competitor, even though it offers service-logging capabilities. The goal is for AirVote to integrate with customers’ CRM systems so that it can supply key field-level information from the service and activity logs it provides.
That broad stream of input can expand customers’
continued on page 14
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operational visibility, enhance quality-management programs, and significantly improve team responsiveness and overall efficiency.
IDEAL USE SCENARIO FOR AIRVOTE QR CODE SYSTEM
Angelique encourages business owners who can benefit from AirVote as a tool for increasing customer satisfaction rates, rental asset management, service validation, and/or other purposes to look through some relevant use cases on the AirVote website. The ideal scenario she sees focuses on the actual users. For example:
They walk into the portable toilet unit, as they do every day, perhaps on the construction site where they work. They want to be in a space with humane conditions. They report the conditions they find, whether positive or negative.
When the end user reports something bad, the owner gets the picture from the user. That email becomes a very powerful upsell tool for the service provider in communicating the need for additional service or
The AirVote system gives businesses the competitive advantage of being equipped to fully enlighten their customers and prospects who are considering their rental services.
facilities. It puts the service provider ahead of the game. They take the user feedback, with some negative stuff, to their customer. They may say, for example, “We hear the existing units are already out of toilet paper. Do you want us to put more toilets there?”
Angelique says, “Most of the time, customers tell us they are realizing very successful upselling with their AirVote real-time reports and data as the critical sales tool. It empowers the business owner to shine a light into that dark corner where such game-changing information has always been obscured until the introduction of AirVote.”
UNPRECEDENTED ADVANTAGES FOR BUSINESS OPERATORS
The AirVote system gives businesses the competitive advantage of being equipped to fully enlighten their customers and prospects who are considering their rental services. Having assets and their associated reports logged by customers, their onsite users, service techs, inspectors, and various other parties showing up on the AirVote map, is what it takes to make it work.
continued on page 16
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A lot of restroom rental businesses also have handwashing and hand sanitizing stations, emergency shower trailers, grease traps, dumpsters, and other rental facilities. For an increasing number of operators, the barcode is becoming a common tool interfacing between the service provider and their customer, the end user of the AirVote technology. Further, the operator can use the QR code to fulfill rental business management needs, such as:
4 Viewing at a glance all their customers’ sites where the company’s portable toilets, grease traps, or dumpsters are currently located
4 Checking the last date the units were serviced
4 Checking compliance records
4 Route planning
4 Calculating the total of storage inventory and units in the field
4 Employee performance reviews
4 Health and safety compliance validations
4 Upselling units or services
REPLACING
PHONE CALLS WITH DIGITAL COMMENTS ON QUALITY
An important benefit of the AirVote digital customer contact alternative for portable toilet rental operators is that it finally offers administrators a way to reduce phone contacts and use the comments facilitated by the QR code instead for communications with end users, inspectors, and others about service or other quality issues.
For example, in the full-scope use case for grease trap service, a customer with a lot of restaurants in a region, like a chain of McDonald’s in Dallas or Des Moines, can see the up-to-the-minute record of the grease trap cleaning. Even local government inspectors can see the service history for each grease trap or other type of rental unit.
Companies For Sale
FMC Advisors is currently offering the following businesses for sale:
• West Coast portable sanitation & VIP trailers, $30mm revenue - under LOI
• Southeast portable sanitation, $1mm revenue – under LOI
• More coming soon!
This system digitalizes a very low-tech niche — which has traditionally involved a clipboard and a phone. Today, using AirVote, the inspector can contact the small business owner or chain manager, and they can complete the same interaction remotely from their office that once had to be done face-toface, onsite.
So, they don’t occupy the phone lines. It’s a much less time-intensive process for companies with numerous units. At the point of service, a driver can upload a picture, a manifest scan, etc., and anyone with platform access can see that activity and all needed documents.
AIRVOTE LEADERSHIP TEAM – PLAN FOR 2026 AND BEYOND
Dmitri notes, “We launched the platform out to the national market from our base in Austin, Texas, where
we have our main registration for US operations. We also have an office in Europe, serving sanitation companies, restaurants, and airports. Especially in the sanitation industry, we haven’t found competition anywhere offering a similarly extensive digital platform of quality and asset management and services. We have a small core team of corporate officers, management professionals, and administrative staff. For growth, we do a lot of outsourcing. Strategically, to maintain service quality as we continue to grow, we want to keep a small core team, vs. ballooning into a big corporation. This keeps the prices lower for business owners and helps us keep the direct communication with our customers.”
Planning Your WWETT Event Experience!
How to Make the Most of Your WWETT 2026 Attendance
THE 2026 WWETT EVENT, FEBRUARY 16-19, INDIANAPOLIS, INDIANA, IS THE LARGEST AND MOST INCLUSIVE ANNUAL WASTEWATER INDUSTRY TRADESHOW IN THE UNITED STATES. HERE IS SOME HELPFUL INFORMATION AND A LIST OF RECOMMENDATIONS FOR GETTING THE MOST FROM YOUR EXPERIENCE AT THE WWETT SHOW.
The event is coming up very soon. Be sure to register for the WWETT show asap to obtain your preferred accommodations in Indianapolis. Use these quick tips for choosing key learning sessions to attend, successfully networking at the event, and even for venturing outside the venue to try popular local eateries or visit one or two points of interest in greater Indianapolis.
We’ve also included a link to recommended hotels near the venue, and explained ground transportation options around the airport, convention center, and throughout the city.
WHAT IS THE ANNUAL WWETT EVENT?
The central attraction of the WWETT Show is the 300,000 square feet of equipment and supply exhibit space in the convention center Expo Hall. This is the world's biggest showcase of the industry's vendor exhibits (over 550 displays), and l ive product demonstrations for service business operators.
The massive venue provides an eye-opening environment for introductions to the world’s most advanced technologies in equipment, and a vast array of solutions for the challenges faced by portable toilet rental and septic service business owners. The WWETT show is the destination for learning and making key introductions to suppliers.
The WWETT event offers an extensive program of
engaging conferences on a range of topics of the highest interest to business operators across the commercial and residential wastewater handling industries. The combined sessions feature about 100 expert speakers delivering deep insights on everything from tech innovations to best practices, to regulatory requirements, to insurance caveats, to team management, and much more.
HOW TO MAKE THE MOST OF YOUR WWETT 2026 EXPERIENCE
Expect to be impressed with the new product and service innovations you’ll discover and with the enormous popularity of the WWETT event. Here are some ways to help make the most of your experience attending the tradeshow in Indianapolis this year:
Attend Key Sessions
Use this link to access a printable schedule of WWETT conferences. Some of the interesting conferences at the 2026 event include:
n Breaking the Cycle: How to Reduce Employee Turnover
n Building Stronger Partnerships: Navigating PublicPrivate Collaborations for Sustainable Infrastructure
n Driving Sustained Profitable Growth: Achieving the Sweet Spot in Business
n The Invisible Marketer: How Generative AI is Fueling Growth for Contractors Behind the Scenes
Engage in Networking
There are so many opportunities provided at the WWETT event to meet other business owners who share your professional interests, strategic objectives,
BUSINESS CORNER
and unique daily challenges. There are various networking events for you to enjoy and utilize at this year’s WWETT. For example:
n Welcome party
n Expo Hall Happy Hours
n Mixer for young professionals
n Mixer for women in the industry
n Public sector reception
n Conference sessions
n Vendor booth representative chats
Be sure to hand out your cards, collect cards and brochures from vendors and peer operators, shake hands, introduce yourself, ask questions, listen, learn, enjoy the exciting atmosphere, and get everything you can from this important professional experience.
Venture Outside the Tradeshow Venue
While in Indianapolis, if you want to take a little time away from the convention center, you may wish to visit a few local points of interest in the greater metro area, like the Indianapolis Motor Speedway Museum, the
Holiday Park Ice Skating Rink, Newfields Art Museum, or anyplace on the very long list of other attractions.
If you're bringing your child with you to the tradeshow, consider visiting the Children’s Museum. It’s the world’s largest! You also may decide to take a little detour to hang out briefly at one of the great nearby downtown bars, pubs, or clubs.
For downtown dining, if you like straightforward and delectable American cruising, stop in at Harry & Izzy's for a bite. Or, if you enjoy an eclectic menu, try the trendy Café Patachou. Tony's of Indianapolis is very popular for good reasons. And, Connor's Kitchen is widely recommended for delicious food and a charming atmosphere. St. Elmo's Steakhouse is also a sure bet for quality.
HOTEL OPTIONS FOR WWETT ATTENDEES
Use the WWETT website link to the page with travel suggestions and recommended downtown Indianapolis hotels. It features a list of about 20 recommended lodging options near the convention center. The list even includes room pricing and
BUSINESS CORNER
star ratings. Ask about discounts and special perks available at some for WWETT show attendees.
INDIANAPOLIS GROUND TRANSPORTATION
For ground transportation from the Indianapolis International Airport to the Indiana Convention Center (12.8 mi) and other points downtown, options include Uber or Lyft (around $30 to $40), taxi services (around the same prices as the rideshares), and the the IndyGo Route 8 busline (about $1.75). Almost all of these can be accessed at the airport’s Ground Transportation Center in the Terminal Garage (first floor). You can also rent a car at the airport in the Terminal Garage. To get around downtown and in the vicinity of the convention center, you’ll find the city very walkable to an abundance of restaurants and hotels. Or, you can
Be sure to take your business cards and a plan your time for activities at the WWETT event and outside the venue...
jump on the IndyGo Bus for a quick and inexpensive ride anywhere in the city. Some downtown hotels offer shuttles and/or courtesy vehicles.
SET YOUR EXPECTATIONS FOR THE EVENT
Be sure to take your business cards and a plan your time for activities at the WWETT event and outside
continued on page 24
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the venue, if you decide to venture out a little, February weather permitting in central Indiana. Above all, carve out some time for attending conference sessions of the greatest interest to you, browsing through the exhibits in the Expo Hall, and meeting some vendors at their booths and asking them some questions only they can answer best.
Shake hands with peer business owners when opportunities arise, and they will arise. Attend the mixers and reception events. Those activities offer countless moments to introduce yourself to operators in other markets who share your goals, concerns, and challenges. Spreading goodwill elevates the industry and helps you gradually build a network of immensely valuable peer support for information sharing and other help throughout the years of your entrepreneurial career.
Additionally, enjoy a nice dinner out of your hotel, take a breather in your room, as desired, and maybe venture beyond the tradeshow venue for a little visit to one or two points of interest around beautiful Indianapolis, Indiana.
FOR DETAILED INFORMATION ABOUT THE WWETT event this February in Indianapolis, IN, or to register to attend the event, visit WWETT 2026.
2026 WWETT SHOW
See New National Vacuum Equipment and Meet the Team
You’re probably very familiar with National Vacuum Equipment (NVE) and their team. If so, you’re encouraged to stop by the company’s booth at the upcoming WWETT show and say hello, ask questions, and discuss anything of interest to you regarding your NVE product, offer comments, ideas, etc. If you’re not yet familiar with this top septic industry
manufacturer, you’re also encouraged to come by for a full introduction to the company’s products from the big group of National Vacuum team members who will be there to meet you.
The entire long-experienced NVE Sales team, Marketing folks, the go-to Engineer, and even the GM will be available to meet you. This is a booth not to be
The entire long-experienced NVE Sales team, Marketing folks, the go-to
Engineer, and even the GM will be available to meet you.
missed. Come with your questions about maintenance, other challenges you’re experiencing, and ask about new developments at National Vacuum.
THE NATIONAL VACUUM TEAM
Jason Reading, National Vacuum Equipment Sales Manager, has been in the industry for over 30 years, the past 16 of which he has been with the company. He
was with a different company in the industry for 15 years prior to joining NVE. Another sales rep has been in the industry for 40 years, another for 30 years, and another for 14 years. He recently explained to ALW the nature of the sales team’s own customer service mindset: We not only sell, we work on equipment, troubleshoot, and help educate customers on the
We are all very customer service oriented. So, it’s an opportunity for us to take time to meet with customers at the show. .
other level of buy-in when they see you can do all the mechanical work, including taking the vacuum pump motor apart if necessary and making any repair or part replacement they could ever need. Plus, we have two wonderful women who run the office, Shirley and Kathey. They do all the daily intake of troubleshooting calls, ideally communicating the technical details.
Jordan Fekete, Marketing & Communications Coordinator, has been in the industry for the past several years, and has a fascinating career background in retail marketing, and even in marketing for an apiary.
technical knowledge that can help them maximize efficiency with their equipment and extend its useful life. We don’t just work on the phone. We go out and work on the equipment, hands-on, with people. That gives our customers confidence. It’s a whole
NATIONAL VACUUM EQUIPMENT AT THE WWETT SHOW
Jordan explained, we usually have about 14 people at the show, including marketing, 9 or 10 internal, and 4 from the parent company overseas. We all share the
basic understanding that you can’t get better if you don’t know what mistakes you’re making.
Jason added, it’s our leading show every year, our biggest show. We usually expect most of our customers in the industries we serve to be at that show. We are all very customer service oriented. So, it’s an opportunity for us to take time to meet with customers at the show.
We have a lot of our equipment on hand at the show for people to see and learn about. It’s an opportunity to feature some of our innovations. At the show in February 2026, we’ll feature a new product we launched at the end of last year.
n Blowers
A new product we introduced late last year is our 4300 series vacuum blowers. We redesigned our 4310 and
relaunched it as a new product with a lot of added features that our customers had been asking for in the original. See the new 4310 features and benefits brochure through the link on our website. The two main improvements are quieter operation and easier maintenance. It’s a system that ideally supports operation in high-value business and residential neighborhoods without disturbing the peace and quiet.
n Pumps
We’ll be bringing some of our other popular products that have been in the market for a while, including our top sellers, and 4 or 5 tank components as well. We’ll have 2 different vacuum pumps, the 304 and 887, and then 2 vacuum blowers, the new 4310 Pro and a B500 blower.
optimized it and look forward to talking with customers about how to clean and maintain it optimally.
n Valves
We’re pushing harder in 2026 to help customers maximize the lifetime of the valve or code trucks (ASME certified).
n Filters
We are also going to bring a couple of different filter components, including a stainless filter that we use for the new 4310 Pro. We have designed this product and
One of our points of focus is our components and valves — our new valve and existing valves. A lot of people don’t know they’re rebuildable. We’re pushing harder in 2026 to help customers maximize the lifetime of the valve or code trucks (ASME certified). That valve is stainless or carbon steel. They’re not a special feature on the 4310. They’re the standard valve we use for all liquid waste trucks. The 304 pump is for the portable restroom industry, and the 887 is a larger one for industrial waste. We will also be bringing repair kits for customers to use in working on their own equipment for various maintenance tasks and minor repairs.
continued on page 32
B1100 SPARTAN PUMP PACK
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BOOTH 4643
JETTER POWER WASHER
With 3000 PSI of pressure and our premium aluminum cam-over box, our American made Jetter unit is reliable and tough enough for any job, including washing decking, driveways, or jetting out the toughest clogged pipes and drains.
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• Stainless Steel Cam Over Latch with Padlock
• One Piece Gasket with Rain Gutter
• Jetter Stand with Anti-Vibration Pads
• Honda GX390 Gas Engine with Electric Start
• Rear Access Removable Panel with Vents
• Hannay Electric Reel with 200ft of Hose
• Guide Rollers and Electric Rewind Reel
• Wash Down Gun with Quick Connect Tips
3,000 PSI
NVE ACTIVITIES AT THE WWETT SHOW
We always have a booth with all of our salespeople at the WWETT show. We go over the product each customer wants to discuss, work through full scenarios with them, help them troubleshoot any issues they may be having. There were around 13,500 in attendance at last year’s show. We may see hundreds of people at the show at our booth each year, including current customers and end users from many different states. Experienced operators come with all kinds of questions, like, “What’s a better way of doing this? Do you know a more efficient way to do that? How do I reduce the time it takes to do this? How can I maximize our time doing that at a customer’s site?”
For new customers who visit us at the show, we train them on the proper maintenance and how to keep the product running longer. They’ll come and say, “Hey, I’ve got this brand new truck with a National Vacuum pump. How do you maintain that?” Or, Hey, is there a way to make this part work better?”
We’ll go through how to set up, operate, and maintain their equipment. We explain the best way to make it
perform best every day, throughout the life of their truck, and what to do to maximize the longevity of the product.
NATIONAL VAC AND THE WWETT EXPERIENCE!
Our interactions with people who come to talk with us at the event are fairly lengthy. We really do take time to go through the most complete information down to the simplest questions with each person. We use all the input we can get from the discussions we have with customers to feed it into our product development. We always have an engineer right there at the booth, and our purchasing team is there. Even our GM is there.
It’s very collective. We all see the value of being there. It’s just such a great opportunity for everybody to come together. We see our competitors. We meet with our customers. That’s something you don’t get to do every day on the phone. We always put a lot of effort into getting there and putting together a team of people ready to answer questions.
It’s good to see people interacting, long-time operators giving advice to newer people in the industry, educating each other — all sitting there and having a conversation. We really love all feedback from the customers, the good and the bad. We take it all into account and put all the years of collective experience into future development of new products and engineering upgrades.
IN THE NEWS
OXREELS OFFERS DIFFERENT OPTIONS FOR THE CHALLENGER SERIES REELS
Coxreels is proud to offer the roller bracket assemblies for the Challenger Series. The function of the roller bracket, as it is on other models such as the 1125-Series and the 1175-Series, is to assist in guiding the hose during both extension and retraction. The roller bracket assembly is available only in a 4-way upper roller format, due to the compact size of the Challenger platform.
Coxreels® has remained steadfast and focused on manufacturing high quality professional grade hose, cord, and cable reels
since 1923.
For 12” disk Challenger models, the roller bracket assembly is available for 8” wide drums and 12.5” wide drums. For 17” disk Challenger models, the roller bracket assembly is available for 8”wide drums, 12.5” wide drums, and 18” wide drums.
Coxreels® has remained steadfast and focused
on manufacturing high quality professional grade hose, cord, and cable reels since 1923. Offering a full product line serving the industry in every channel and application, Coxreels® takes great pride in designing, building, and supporting all of their products right here in the U.S.A.
For further information on Coxreels® roller bracket assemblies, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.
Imperial Industries: Built to Perform. Backed by People.
A CANDID CONVERSATION WITH JIM STIEBER, SENIOR COMMERCIAL SALES
For over four decades, Imperial Industries has quietly set the bar for what commercial vacuum truck customers should expect from their equipment partner. With vertically integrated manufacturing, stock availability, and a people-first service model,
Imperial consistently delivers engineered tanks and trucks that outperform expectations in the field.
One of the voices behind that consistency?
Jim Stieber.
Jim joined Imperial in 1986 and has been part of the company’s transformation ever since. Today, he serves as the Senior Commercial Sales lead, helping
customers navigate everything from chassis selection to custom builds to aftermarket support.
“We build to work,” he says. “We build hoist dumps, pumpers, portables—whatever fits the customer’s world. And we build all three tank types: carbon steel, stainless steel, and aluminum. That’s what makes us the largest builder of our kind in the country.”
Jim joined Imperial in 1986 and has been part of the company’s transformation ever since. Today, he serves as the Senior Commercial Sales lead, helping customers navigate everything from chassis selection to custom builds to aftermarket support...
2026: MORE TRUCKS. MORE VARIETY. MORE SOLUTIONS.
At the upcoming WWETT Show, Imperial is showcasing the full spectrum of its truck-building capabilities—with seven fully equipped trucks on display
“We don’t bring plain-Jane builds,” Jim says. “Every unit we’re bringing to the show is feature-rich—chrome
WWETT
n Tank sizes ranging from 1,000 to 5,000 gallons, for both CDL and non-CDL operations
Each model reflects real-world spec packages used by operators across the U.S. and Canada.
wheels, air-ride suspension, high-capacity tanks. They’re built to work and built to impress.”
Attendees can expect to see:
n A variety of chassis brands including Peterbilt, Ford, Ram, Freightliner, Western Star, and Mack
n Porta potty service units and large-capacity septic trucks
Each model reflects real-world spec packages used by operators across the U.S. and Canada. “We aim to bring a wide range of options so customers can get a feel for what fits their operation,” Jim explains.
PRODUCT ADVANCEMENTS ROOTED IN FIELD RESULTS
Imperial isn’t about reinventing the wheel each year. Instead, the team focuses on refining core products to add meaningful value for operators:
n Plug-and-play electronic integration: Today’s trucks are built with smarter wiring and software. Imperial’s
continued on page 38
systems communicate directly with the chassis to simplify installation and diagnostics.
n Remote operation: Operators can now engage PTO, control pressure, operate blowers, reel out hose, and monitor tank levels using handheld remotes. “They’re the size of a cell phone—and powerful,” Jim says.
n Digital sea level indicators: Mounted in-cab displays give real-time tank volume readings—no guesswork required.
n Retractable Omega hose reels: Fewer injuries, faster cleanup. “It saves shoulders, time, and ultimately money,” Jim adds.
CUSTOM ORDERS MEET SMART STOCKING STRATEGY
Whether a customer needs a completely custom truck or wants to start from one of Imperial’s stock builds, flexibility is built into every step. “We keep a healthy lineup of baseline builds ready to go,” Jim says. “Then we layer in the customer’s must-haves—jetters, lights, valves, whatever it may be.”
For customers looking to retrofit after purchase, Imperial offers aftermarket kits designed for quick installs without welding. “If you want to add a digital level indicator two weeks later? No problem. We can ship it out, and your team can drop it in.”
TESTING THAT GOES BEYOND THE SPEC SHEET
Not all coatings are created equal—and Imperial knows it. That’s why the company recently introduced a new epoxy lining with embedded Teflon, designed specifically for high-chemical loads in aluminum portable tanks.
“Aluminum’s light and tough, but it’s not invincible,” Jim explains. “With this new liner, it holds up even when it’s storing full-strength chemical waste. We tested it hard. Then we sent it to third-party labs to test it harder.
We don’t leave performance to chance.”
Jim also stresses the importance of tank maintenance: “Getting inside your tank a few times a year and inspecting everything—that’s key. Our designs help prevent buildup, but inspection is just smart ops.”
BUILT ON EXPERIENCE. RUN BY REAL PEOPLE.
Jim’s story is woven into Imperial’s history. He joined just after the company’s pivot from silos into commercial trucks and has seen firsthand how the team has grown—and stuck to its roots.
“We’ve grown a lot—six people in Commercial Sales now, dedicated QC, full customer service team. But the mindset is the same. We build for the folks who show up and do the work.”
Jim’s wife, Lori, is also part of the Imperial family, now
continued on page 42
Stock UnitS AvAil Able
Slide-In Unit
2025 Peterbilt 567 with 4200
2024 Ford F550 4x4 equipped with 1200-gallon 2C (300 water/950 waste), with a Masport HD4 hydraulic drive with a cooler, dual-sided service, 50’ hose spring rewind DC 10 water pump, dual-side bucket fill, dual 36” toolboxes, dual-side 2” x 30’ Tigertail suction hose, dual-side bucket holder, chemical holder drivers-side, dual-side wand holders
$130,000.00
2024 Ford F550 4x4 equipped with a 999-gallon 2C (300 water/699 waste), with a Masport HD3 engine drive, dual-sided service, 50’ hose spring rewind 45 PSI water system, dual-side bucket fill, dual 48” toolboxes (not shown), dual-side 2” x 30’ Tigertail suction hose, dual-side bucket holder, chemical holder drivers-side, dual-side wand holders
$107,000.00 (Gas Models starting at 96,000.00 complete)
2025 Peterbilt 537 Paccar PX-7 equipped with with an Allison 2500 RDS-P Transmission Gen 6, a 2500-gallon 2C (200 freshwater/2300 waste), Masport Titan 407 CFM’s, Masport water system PTO driven with 50’ rewind garden hose, 48” Toolbox
$168,950.00
Optional Add-on: Jetter Box $6,000.00
in Purchasing after starting in Accounting. “She knows our vendor network better than anyone,” Jim says.
“And she’s been here 15 years.”
Leadership is evolving, too. Imperial’s recent rebrand— led by President Laura Strek and the broader team— reflects its commitment to growth and inclusivity.
“Laura’s incredible. She recently won the 2025 Athena Leadership Award, which recognizes women who demonstrate outstanding professional excellence, uplift their communities, and mentor and empower other women in their fields. We’re all proud of that achievement — and what it means for Imperial’s future.”
GROWTH FUELED BY STRATEGY, NOT HYPE
In recent years, Imperial made a bold shift—purchasing truck chassis in volume. The result? Greater control over timelines, pricing, and availability. “Once we
started buying direct, our growth took off,” Jim explains.
That strategic move, combined with expanded manufacturing capacity and a sharper market presence, has solidified Imperial’s status as a national leader in commercial sanitation equipment.
“We’re not just building trucks—we’re solving problems,” Jim says. “And that’s what makes customers come back.”
LET’S TALK AT WWETT. OR ANYTIME.
See what Imperial’s all about—up close—at the 2026 WWETT Show. Have a spec in mind already? Let’s talk.
It’s all here:
High energy networking & industry-focused mixers
A 300,000+ sq. ft. action-packed expo hall with products and demos of the latest trenchless technology
100+ accredited conference sessions led by industry experts
Inclusive, community-focused receptions
Inspiring awards programs celebrating industry excellence
Where wastewater and environmental service professionals come to do business — register today before prices increase! You Don’t Want
For more information, visit www.wwettshow.com
LWI - One-Stop Parts Supplier for Portable Toilet Rental Companies
Liquid Waste Industries (LWI) is a leading supplier of new parts and equipment for portable restroom rental businesses. Owned and operated by industry expert Helen Brown Chavers, LWI serves as a one-stop shop for everything needed to maintain, repair, and upgrade portable restroom units, trailers, and related operations.
The company is known for providing exceptional customer service and personalized support. When customers call LWI, they speak directly with a real, knowledgeable team member — not an automated system — ensuring fast, friendly, and efficient help every time. LWI’s focus is on building long-term
relationships through reliability, responsiveness, and genuine care for each customer’s business.”
LIQUID WASTE INDUSTRIES VAST NEW AND USED PARTS SELECTION
LWI offers one of the most extensive selections of new products for the portable sanitation industry, including
LWI offers one of the most extensive selections of new products for the portable sanitation industry...
but not limited to:
4 Pumps: AMT Wash down, Jurop, DC10, Masport, and others
4 Fittings & Couplers
4 Portable Restroom Stickers & Replacement Parts
4 Cleaning Supplies, Deodorizers & Sanitizers
Helen Brown Chavers is the Owner and Operator of Liquid Waste Industries. The company was founded in 2004 in Georgia...
4 Probing Rods, Manhole Hooks, Lifters, and Other Equipment
Customers can easily browse and place orders through LWI’s website, or call directly to order with the help of a friendly and informed staff member.
COMPANY HISTORY & LEADERSHIP
Helen Brown Chavers is the Owner and Operator of Liquid Waste Industries. The company was founded in 2004 in Georgia by Helen’s late husband, Bill Brown, who passed away in 2015. Helen, a graduate of Emory University with a degree in business, initially supported the company with payroll and administrative tasks while homeschooling her children. After Bill’s passing, she stepped into full ownership and management of LWI. Her leadership has guided the company through growth, expansion, and relocation — from its beginnings in Georgia to its current headquarters in Alabama.
After her remarriage, Helen relocated the company to Alabama, where it now operates out of a 4000-squarefoot warehouse. LWI remains a tight-knit, family-run business, built on dedication, quality, and personal service.
THE NEXT GENERATION OF LWI
Helen’s daughters are now becoming actively involved in the company’s continuing success. Grace Brown, age 23, has always wanted to work in the family business. After graduating with a business degree from Auburn University in May, she began working full-time at LWI. Grace has grown up around the company, spending years helping in the warehouse and now taking on responsibilities in the office, training under Helen’s direction. Annabel Brown, age 20, is currently attending Auburn University. She is now exploring her options and considering a role with LWI upon graduation.
LWI OPERATIONS & EXPANSION
The LWI headquarters is located in Birmingham, Alabama. The facility size is 3,500 square feet. The staff of 5 includes 3 in the office and 2 in the warehouse.
LWI’s additional business ventures include trailer manufacturing for hauling portable toilets. The company’s future growth plans include exploring expansion opportunities in the Midwest and Texas to better serve customers and reduce shipping costs.
COMMITMENT TO OUR CUSTOMERS
At Liquid Waste Industries, customer satisfaction is at the heart of everything we do. LWI is committed to:
4 Providing personalized service - Every call is answered by a real person, ready to help.
4 Offering fast, responsive order fulfillment - Even non-rush orders are processed quickly to support the fast-paced needs of our customers.
4 Sharing industry expertise and hands-on knowledge - We help customers identify parts, troubleshoot issues, and find reliable solutions.
4 Building lasting relationships based on trustWe’re committed to transparency and dependable service.
LWI customers frequently rely on LWI’s expertise for troubleshooting parts and equipment issues. The company also supports rebuild projects and emergency supply needs, especially during highdemand periods (e.g., hurricane season).
LWI CONTACT INFORMATION
For more information about Liquid Waste Industries (LWI), in Birmingham, Alabama, you can call Helen Brown Chavers, Owner, at (877) 445-5511, or email her at www.lwiinc.com, or visit lwiinc.com.
Omega Septic Tank Filtration
Vast Economic, Efficiency, and Environmental Benefits
News of the revolutionary Omega LWS filtration technology is spreading faster as the months go by now. The patented system saves septic service operators a substantial portion of their usual travel time and dump costs incurred with traditional pumping, hauling, and disposal of septic tank contents. The total time and money these units save in just a year is astronomical. It’s so much that the cost differential
between conventional septic tank vacuum pump trucks and Omega filtration trucks is entirely offset in just the first year.
As the US inevitably transitions to this revolutionary septic tank service technology over the coming years, the change will realize unparalleled environmental, efficiency, and economic benefits for septic service businesses and their customers. ”
HOW IS OMEGA TRANSFORMING THE SEPTIC SERVICE INDUSTRY?
Tony Vachon, Omega inventor, and George Bally, Omega Marketing Manager, are standing at the forefront of change — leading the septic tank pumping industry into a paradigm shift. The periodic fundamental process of pumping and dumping septic tank contents is becoming a thing of the past. Leaving
Tony Vachon, Omega inventor, and George Bally, Omega Marketing Manager, are standing at the forefront of change — leading the septic tank pumping industry into a paradigm shift.
with it, is the staggering cost of labor and fuel to transport and dump the incomprehensible weight of sewage water daily that plagues the current system throughout North America.
Complete relief from the outrageously inefficient, slow, needlessly cumbersome, and lower quality old way has spread into segments of the Canadian market, and it is now expanding, especially in the northern US
states. It’s gradually coming to every US local septic service market — despite all resistance from even the most recalcitrant pumping service owners and septic tank customers tenaciously clutching their rights to empty tank contents and transporting it for dumping, regardless of the new, profoundly better alternative.
WHAT’S OMEGA FILTRATION, AND HOW DOES IT WORK?
This traditional way is to do a full pump out of tanks and traps. Usually, the top layer is grease, the middle area is wastewater, near the bottom is sludge, and solids are settled at the bottom of the tank. Throughout the US, Canada, and other parts of the world, Omega technology enables technicians to offer this conventional service option and offer the new updated
method with the same pumper truck.
So, operators can do the same full pump-outs as everybody else in their area may still be doing, until they eventually make the change to the modern method. But the technicians with Omega trucks can also offer the septic tank water filtration alternative for customers who’ve become educated about the technology and are ready to switch to the modern service method.
The service options are based on two very important design components of the modernized pumper truck, which are the two independent compartments that allow pumping liquids and solids into separate tanks. The process is very easy. There are 3 simple steps to separating the liquids from solids into the two chambers:
1. The wastewater is pumped into one containment compartment on the truck, and the solids go into the other.
2. The filtration system processes the liquid through a 100-micron stainless-steel filtration membrane. (There are no chemicals or other additives involved.)
3. The filtered water, which is now up to 99% purified, is routed back into the septic tank.
When this is done — and keep in mind that a full pump-out was done — instead of hauling the vast tons of water away to dump it, only the grease and sludge are removed from the customer’s property.
BENEFITS FOR SEPTIC TANK PUMPING OPERATORS
If we look at the septic tank and grease trap clean-out in the trade work that’s been done for so many years, by contrast with the most advanced technology now available, it’s been excessively laborious, timeconsuming, and costly. The technician lifts the lid, often uses a crust buster to disrupt so he can pull up the liquids and solids, and then he turns on his pump, and then he drives away with the entire septic tank contents on his truck.
When an operator invests in the Omega equipment, after pumping the septic tank, he has the option of filtering and returning the virtually purified water back into the customer’s tank or hauling away the entire contents of the tank to a dump site, per the traditional method. He has both methods available to offer his customers using just one state-of-the-art pumper truck. That means the pumper can serve many more customers than he is able to with just a traditional, now outdated, pumper truck.
Some customers will still insist on having wastewater hauled away, until they understand the important benefits for themselves in having their wastewater filtered and returned back into their septic tank. However, since other customers will opt for the advanced filtration process, the technician can still serve many more customers before the truck tank is filled up and must be dumped. Therefore, even if many customers continue to choose the water hauling method, pumpers will save a great amount of money on fuel, disposal fees, lost revenues due to extreme travel time for disposal, etc.
BENEFITS FOR SEPTIC TANK PUMPING CUSTOMERS
The benefit of Omega for septic service customers is in choosing the filtration service option. There are two key benefits in this choice. First, the charge to the customer can be reduced by as much as 20%, since no wastewater hauling is necessary. The technician is driving away with a much smaller load, so there is a
Omega is now a global provider of its ultramodern septic tank cleaning technology..
significant financial gain for the customer in avoiding paying to have tons of water unnecessarily hauled away for dumping. The second very important benefit for the customer is the positive effect of leaving the filtered water in his/her septic tank.
The filtered water that is returned into the tank is about the same quality that would be output from the septic tank into the leach field. That means it contains the bacterial flora that was in the tank. It’s the exact same liquid that was pumped out of the tank, but now filtered at 100 microns and then returned.
For septic system owners in some areas, an additional benefit is maintaining the stability of the tank itself when it is left pumped empty. There is a risk that upward pressure can raise the tank and cause a floating effect. In those areas, many customers need to use a garden hose to introduce fresh water into the tank to hold it down. With filtration treatment leaving the water in place in the tank, that concern is eliminated.
FILTRATION VS PUMPING TO BECOME THE US NORM
Omega is now a global provider of its ultramodern septic tank cleaning technology. The company now
serves Canada, the Northeast US, Western Europe, a part of Australia, and a part of East Asia. Over the past year, the Omega team has undertaken the tedious process of approaching individual state governments in the US for letters acknowledging approval of the high-tech process.
The outreach effort is to eliminate any concerns for long-time operators who may fear making the transition because the new filtration approach is unfamiliar. It’s to alleviate worries for those who may question whether the technology for onsite filtration and returning cleaned water back into septic tanks is safe and universally permitted. Some states have already provided either approval letters or confirmations that approvals are not required, and Omega management expects to be hearing back from many other states in early 2026.
The pricing issue becomes less of a stumbling block when septic business owners, understandably concerned about upfront cost, consider the value of being able to offer two pump-out options to their customers. Plus, there are the extraordinary benefits of the patented septic tank and grease trap filtration
systems, high-efficiency blowers, auto-retractable hoses, and other remarkable equipment that make the conversion to the advanced technology much easier to recognize as a wise financial option.
It’s about a $70k purchase cost differential between the Omega and a traditional pumper truck. The ROI is spectacularly fast. It pays for itself in under a year due to the savings of lost time and fuel unnecessarily spent hauling massive wastewater loads, often significant distances to dump sites. The Omega trucks are also more durable than common pumper trucks of various brands. They last longer, have a better, more powerful pump, and higher quality components overall. They’re built with great care, ensuring the best available longterm investment in this class of septic service equipment.
OMEGA FILTRATION INFORMATION SOURCES
The Omega company’s social media followers have greatly multiplied over the past year. Omega currently posts short videos seven days per week on Facebook, TikTok, and Instagram, so people can see what they’re doing as their growth throughout the United States continues.
FOR INFORMATION ON OMEGA septic tank and grease trap filtration systems, you can call (888) 741-4440, or visit Omega LLC at omega-lws.com.
STAY INFORMED
Pick up the February 2026 issue of ALW magazine, featuring the story of the amazing Omega story, at the upcoming WWETT show February 16-19th inIndianapolis, Indiana.
Vacuum Sales, Inc, New Jersey Code Red Service!
We are a dealer for multiple vacuum truck manufacturers. Some of those include Presvac Systems, in Canada, Imperial Industries, Wisconsin, Vacall Industries, owned by Alamo in New Philadelphia, OH, and RapidView, in Indiana. We also distribute for US Jetting, a manufacturer of jetting equipment out of Georgia. We sell most major brands of vacuum pumps and blowers, including Massport and National Vacuum Equipment pumps. Trucks we are selling can be found in the Truck Paper, published by Sandler. It’s a classified ad forum for selling commercial trucks. We also attend the annual WWETT show as another important way to connect with people and provide information.”
VACUUM SALES – OUR ROLE AT THE WWETT SHOW?
At the WWETT show, we support the equipment brands at booth locations there with members of our own team. We go to their booths and engage with their visitors, to answer questions and offer information about their trucks.
At the WWETT show, we support the equipment brands at booth locations there with members of our own team.
As a distributor for them, I think we serve best in a support role at the event. My father started our family business when I was just 11 years old, so I grew up in the industry. I’ve been attending the WWETT show since 1982, when I was a Junior in high school.
GROWING A FAMILY BUSINESS
My pop was a pipefitter. In 1977, he was running a big
crew for Mobil Oil in Paulsboro, NJ. One of the refinery cleaning contractors asked him to build a vacuum truck.
He built that himself. We built the first couple ourselves, and then we became a distributor for Presvac, in Canada.
He started as a sole proprietor in 1977, and we incorporated in ‘82. I eventually became partners with my father, and I’m currently President of the company. My pop passed away in 2001. In ‘03, I bought out my mother. My father was a really smart man with a great mechanical mind. When I got out of school and came on board full time, he handled the mechanical side and I handled the sales.
My mom recently passed away. I have 3 kids. My children are all heavily involved in the company.
They’re helping build the business. We’ve pretty much quadrupled the revenues since my dad passed. My oldest son, Jimmy, handles equipment sales. My younger son, Tommy, handles service, including rebuilding pumps and other equipment. My brother-inlaw, Bill, oversees the shop and parts.
I’m a sales rep as well. We have a couple of other sales guys, for a total of 4, including my son and me. I do some cold calls, but I’m more of an order-taker now.
We have a lot of old customers that I’ve been doing business with since I was a teenager. So I don’t really go out on the road a lot, unless a guy wants me to help build strategies.
My youngest, my daughter, is in the office. She helps with bookkeeping, cash flow, etc., on the financial side,
We truly care about our customers. We become friends with our customers. We understand what downtime is to them.
and my wife is the company’s CFO. She handles all the financial aspects of the business and runs the office.
VSI: SMALL BUSINESS – NATIONAL BRAND
We do push our VSI brand quite extensively. Every truck gets our mudflaps and sticker. The main thing I want to get across to people who need the products we sell is that we have over 100 years of combined experience in our family team.
We truly care about our customers. We become friends with our customers. We understand what downtime is to them. In the service industry, that’s the killer. As long as their equipment is down, they’re not making money. A solution we offer is our Code Red service structure: Code Red Service: If a truck is down, we pivot and shift priorities as necessary to triage it, figure out what it needs, and give it the immediate treatment required to get it back up and functioning.
Code Blue: This is our normal operating level for presold equipment.
Code Yellow: This is our mode of handling stock equipment that we offer for sale. This service priority code system has contributed a lot to quadrupling our revenues, because it has
demonstrated to our customers that we understand their urgent priorities and make those our own.
PLANNING FOR GROWTH AT VSI
We’ve done a lot of future planning too, in addition to implementing our highly responsive service system, and that planning has further facilitated our growth goals. We’ve outgrown our parking area. We have a 10,000-square-foot building. We’re looking for a bigger property now. The new one might be 12,000 square feet, and maybe laid out a little differently. We want 6 to 8 acres
We’re planning for the next 20 to 30 years of growth. We’ve worked really hard, and I am personally very content with what we have. But one of my and my wife’s biggest goals is to eliminate debt for ourselves and our kids. When we bought my mother out, we were burdened with a lot of debt. That’s all gone. We don’t like debt. We want to make sure we’re debt-free when we decide to retire. We’ve reached that point of freedom from debt, and we want our kids to be able to take over and not have debt in the future.
They’ll have a brand-new facility, but it will be selfsupporting. We want it to have a training room, where we can bring in customers, maybe 15 to 20 people at a time, and share our knowledge with them. A couple of Open House days in a place where we can do training with equipment — I think that will go a long way to show how we feel about our customers.
SERVICE FOUNDATION FOR SALES
Service has carried the Sales Department at our company. We want to make sure that every piece of equipment we sell is of the highest quality, then we back it up with service. We also have a rental business that we started in 2008. That’s a service-intensive business too. Ours is just a small rental shop compared to bigger services of its kind out there. We offer liquid
vacs, combo jet vac trucks, etc. for rental. Right now, everything’s out on rent, except one piece, a street sweeper truck. That’s kind of a new service for us.
THE NITEHAWK DISTRIBUTOR FOR NEW JERSEY
We’re the New Jersey Nitehawk distributor. We would like to expand that service. We don’t want to forget what got us here, but I would like to be a serious player in that area. We have sold a lot of Vacall sweepers. Primarily, what we sell for Vacall is their combo unit by Gradall. They have a catch basin cleaner, and they can do a sweeper. They’ve gone to a single engine machine, which a lot of operators have discovered they prefer now. Nitehawk is smaller, a 5-yard machine, and Vacall is a 10-13-yard machine.
VSI INVENTORY AND SALES
We usually have about 20 pieces of equipment in stock, a mix between new and used. [In response to our question about water trucks, Jim responded]: Yes, we do build the water truck. I don’t go out and solicit sales of water trucks. I do have customers that come to me.
We also just finished building one for the Delaware River Port Authority.
We built them a Vacall combo jet vac truck. We’re going to do two more for them. We’ve done some water trucks for DuPont. I’ve sold them water trucks and some vacuum tank trucks. And we built a water truck for the Port of Wilmington, just for flushing parking lots, etc.
THE VSI DREAM TEAM
I think the key to success is putting the right people in the right positions. We have about 20 people on our
team all together. For the core business, which is to handle selling trucks, we have about 5 people. There’s my wife managing finances, and the rest are support staff in the office. We have a sales coordinator and a marketing person. We have about 8 people out in the shop, including Billy. I oversee operations. We do have a cleaning person; we sub that out.
My best overall advice to someone entering the industry would be to surround yourself with good people, and plan. Make sure you plan for the future.
FOR
INFORMATION
ABOUT
VACUUM SALES , Inc, Lindenwood NJ, you can call (856) 627-7790, or visit vacuumsalesinc.com.
American Jetter 60 866-944-3569 / americanjetter.com
American Tank Co. 21 254-721-5675 / atcvacuumtruck.com
Aqua-Zyme Disposal Systems Inc........................ 22 979-245-5656 / aqua-zyme.com
Armal FC 770-491-6410 / armal.us
Bright Dyes 60 800-394-0678 / brightdyes.com
Bucher Municipal 61 704-658-1333 / buchermunicipal.com
