American Liquid Waste - November 2019

NOVEMBER 2019

INSIDE

p 8 Revolutionary Waste Water Energy Conversion Technology

p 26 Granny’s Alliance Disaster Response

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November 2019 | VOLUME 15 | ISSUE 11

CONTENTS

F E AT U R E S 8 Revolutionary Waste Water

Energy Conversion Technology

Phone: 800.422.1844 ext.112 Fax: 888.883.9380

18 In the News 26 Granny’s Alliance Disaster Response

ext.112

36 ALW Classifieds 38 Index of Advertisers

CEO & PUBLISHER Gideon W. Smith

CREATIVE DIRECTOR Melissa Kennelly

SENIOR EDITOR Katherine Nolan

EDITORIAL MANAGER Heidi Karpinich

ADVERTISING Tracy Rodean

CIRCULATION Noah Aiden

Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@americanliquidwaste.com

SUBSCRIPTIONS $15.00 per year, or by eligible request.

American Liquid Waste Magazine is published by Phoenix Global Media Inc. Copyright 2019 by Phoenix Global Media Inc. All rights reserved.

POSTMASTER: Please send changes to American Liquid Waste Magazine P.O. Box 235, Stockton New Jersey 08559

Opinions expressed in editorial submissions contributed to American Liquid Waste Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of American Liquid Waste Magazine, its staff, its advertisers, or its readership. American Liquid Waste Magazine assumes no liability or responsibility toward independently contributed editorial submissions or any typographical errors, mistakes, misprints, or missing information within advertising copy.

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TECH NEWS

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P R O D U C T W AT C H

A S S O C I AT I O N N E W S

IN THE NEWS

A S S O C I AT I O N I N S I D E R

SPOTLIGHT

INDEX

I

t seems reasonable to suggest that SoMax

SoMax redirects waste disposal of septic, food,

Bioenergy waste conversion technology is a

agricultural, green, and other organic waste

paradigm-shifting invention of Dan Spracklin, CEO

away

of Gray Brothers Septic Services, Spring City, PA,

and landfills, and instead utilizes those waste

developed in collaboration with Villanova University’s

materials

College of Engineering in Philadelphia. SoMax

ef ficient fuel sources and bio-products. The

will soon begin to transform subsegments the

bio-products, in turn, have their transformative

liquid and solid waste disposal and treatment

impacts in a range of industries. This extraordinary

markets, the energy sector, and the farming and

technology works in a rapid and supremely

ranching industries in ways that discontinue and

simple process, inside an astonishingly compact

even rapidly begin to reverse the effects of industrial-

treatment unit, to conver t both solid and

ized civilization on the global environment.

liquid waste into green energy!

8 A MERIC AN L IQUID WA S T E NO V EM BER 2019

from

for

wastewater

conversion

treatment

into

facilities

exceptionally

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Why SoMax Technology is Critically Important Now Most people recognize that, with the warming climate and

Around 1.3 billion tons, or 40% of

increasing global population, the world needs to reduce emissions while increasing food production. That is a challenge that we humans have been up to now failing to find viable solutions to meet, until now. Up to this point, our farm soil has become more and more degraded and the earth’s water has become polluted to an alarming degree.

all food produced in the world, is ultimately thrown away in trash cans and dumpsters ultimately going

A staggering number of tons of raw sewage, which include shocking amounts of pharmaceuticals and other chemicals,

into landfills.

and an ever-increasing bulk of synthetic fertilizers, and other dangerous pollutants have been going into the world’s water supply every day for many years. Altogether, we’ve seemed to be in a losing battle against our own need to dispose of waste from growing food crops and feed for livestock, and from countless

which pollute the atmosphere and accelerates climatic change.

Spracklin has established SoMax Bioenergy (the new

other sources of serious pollutants caused by the service of our

sister company of Gray Brothers Septic Services), currently

species’ needs.

consisting of five engineers working with him to wrap up the

Around 1.3 billion tons, or 40% of all food produced in the

final development phase and transition into the ramp-up for

world, is ultimately thrown away in trash cans and dumpsters,

SoMax production. He expects to roll out the new SoMax waste

ultimately going into landfills. The rotting food waste releases

conversion units next year and bring it to municipalities and

massive quantities of methane (CH4) and carbon dioxide (CO2),

industrial markets in the United States. continued on page 10

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TECH NEWS

How SoMax Energy Conversion Technology Works

as an “industrial-sized pressure cooker.” The material is then

Spracklin’s SoMax technology uses organic waste as a resource.

dehydrated, by heating it to around 450 degrees (the same

P RtheOwaste D U to CT W AT energy, C H using a sustainable It converts renewable

ASSO C ItoAT IO N NorEpizza).

WS temperature used bake cookies

waste transformation process that is spectacularly compact, clean, convenient, and relatively very economical.

SoMax is a Carbon Reduction Platform (CRP). In the case of

Because the water is under pressure, it doesn’t convert to a gas during the dehydration process. Instead, it facilitates break down of the cellular walls of the bio-material and disintegration

SoMax, that means the CRP sets up a symbiotic relationship

of the biomass’s chemical bonds, converting the carbon-

between entire industries, in which one’s waste is another’s

containing molecules into a pure carbon char-like material.

resource.I The resources for the N Tformer H E provides N E W needed S

AfterAthe filtered S carbon S O C isI AT I Ofrom N Ithe N water S I Dand E Rdried, it can then

latter to operate, and the latter

can be pressed into briquettes or pellets

provides an ideal solution for waste

to power CHP systems (Combined Heat

disposal for the former. It’s a closed macro-management model with manufacturing, agriculture, and sanitation functioning trio of SP O T L I GasHa T mutually sustaining environmental and economic appendages in a regenerative and self-cleaning system.

Astounding Applications of SoMax Byproducts

The SoMax CRP process, as explained by Spracklin in the simplest terms, dehydrates INDEX

carbohydrates in water, by applying moderate temperature and pressure increases.

Spracklin and his team have spent years researching and testing technology for waste conversion and exploring many applications for the SoMax process. Now,

and Power). The remaining nutrientrich water is then ready to use as-is, for liquid fertilizer. It contains similar concentrations of nitrogen, phosphorus, and potassium (NPK) as currently used liquid fertilizers.

The only waste product from the SoMax process is distilled water, out of that waterside, get ammonium sulfide, get a nutrient pellet. The water can just be fed back to cows if you’re on a farm. The

pellets byproduct can be taken into the store and sold.

The gross energy content of the product is 23.8Mj/kg, which

SoMax process will soon begin to generate renewable energy,

is higher than that of the coal used in U.S. power plants.

produce highly-effective soil nutrients to replace synthetic farm

That means SoMax will be able to replace the approximately

fertilizers, and in the process, contribute to rapid global air and

one billion tons of coal used annually with its renewable

water clean-up.

The SoMax CRP process, as explained by Spracklin in the simplest terms, dehydrates carbohydrates in water, by applying moderate temperature and pressure increases. In other words,

replacement while reducing CO2 emissions, and eliminating the need to extract more fossil fuels from the ground.

Incomprehensible Benefits of SoMax Technology

the CRP uses wet bio-mass (saturated to more than 20%

The economic and practical benefits of the SoMax technology

moisture content) as its raw materials. The process essentially

have staggering implications for cities, agro-businesses, and for

speeds up the material decomposition and reordering that

industries that generate large amounts of waste. Adopting the

happens naturally over many millions of years when the same

technology will deliver nearly unfathomable environmental and

kinds of bio-waste go into the earth. SoMax executes the same

economic benefits — reaching far beyond the waste hauling and

conversion process within hours.

waste treatment industries and their direct customers. This includes

The bio-material is chopped up into bits, saturated with water, and pumped into a reactor, which Dan suggests visualizing

helping bring an incomparably practical solution to the 2.4 billion people worldwide who still do not have access to sanitation. continued on page 12

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TECH NEWS

The SoMax Bioenergy technology works through a reaction called hydrothermal carbonization (HTC). As Dan describes the process in layman’s terms. In addition to heat, the pressure of

P R O D U C T W AT C H

290 PSI is applied during the process. This puts water in the subcritical state. The water acts as a catalyst, reducing the matter into smaller chain hydrocarbons and some newly formed water.

Designing the process to be done wet gives us an important advantage over using dry conversion. Other processes require 100% dry material. This approach saves a tremendous amount

IN THE NEWS

of energy. If you gasified at the back end of the process, you’d

On humble observation, it seems like

A S S O C I AT I O N N E W S

Dan Spracklin and his team have realized a Nobel Prize-worthy level of planet-saving creative scientific

A S S O C I AT I O N I N S I D E R

achievement.

have a significant amount of excess energy. This takes bio-solids, or any organic matter that would normally go to a landfill, even forestry waste, and converts it. The process generates zero net carbon emissions, because it’s already in the cycle, utilizing

ready to roll out of the new 110,000 square-feet SoMax facilities

carbon that’s already in the atmosphere.

and be brought online for municipalities and industrial farm

SPOTLIGHT Astounding Applications of SoMax Technology

INDEX

users, from the largest to the smallest in size. The process must

Dan recognizes that energy-generation is the low-hanging fruit

merely obey the laws of thermodynamics, of course. So, how

for SoMax. Looking at the energy market, he notes that there’s

much carbon it can create simply depends on how much carbon

an inexhaustible amount, 4.2 trillion tons that can be converted

is available in feed material on a farm, for example.

into fuel this way. He’s even more interested in turning the

SoMax Environmental Revolution

byproduct of the SoMax process into advanced materials. For

Everything the SoMax process does creates a carbon sink, i.e.,

example, converting food waste to “hydrochar” means it can be

an action to absorb carbon dioxide, similarly to the role that

used for water and gas filtration. So, instead of sending food

natural carbon sinks like plants and soil play in the environment

waste to a landfill, food garbage can be used to filter drinking

by converting carbon dioxide for other natural processes.

water!

Dan explains that currently carbon pollutants in the earth’s

The SoMax conversion process does other fascinating and highly useful tricks. For example, it can also take leftover dust

atmosphere are around 420ppm, and humans need to bring that number down to 350 ppm, to survive as a species.

from marijuana and process it to produce a Nanosheet. Dan

Currently, about 160 million tons of food waste are generated

explains that a __ x __ inch Nano layer made this way can be

every year. (Last year it was 240 million tons.) About 95% of that

used for storing energy, more than a ___volt lithium battery in

goes to landfills. Much is feedstock, due to animal farming. Dan

one layer. It can also be used to strengthen concrete. It repels

sees three markets that make sense for SoMax to target at this

water. It increases microbial activity in the soil, which stimulates

point — municipal wastewater treatment, manure from agro-

organism growth. It’s jaw-dropping to behold the vision of what

industry, and urban market food waste. One beauty of SoMax is

the technology can do. On humble observation, it seems like

that it can be used for processing anywhere, in any environment

Dan Spracklin and his team have realized a Nobel Prize-worthy

and climate, in any city. It doesn’t require vast concentrations of

level of planet-saving creative scientific achievement.

material to make a worthwhile positive impact in an area.

The opportunities for developing countries and for out-of-

Dan explains the launch plans for SoMax. We’re under contract

control developed countries who are major polluters are real,

to develop and implement the technology. We’re currently

comparatively very easily attainable. Working units will soon be

nearing the close of the engineering and design phase. The continued on page 14

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TECH NEWS

proposal will then go out to the municipality. We will implement

By contrast, the SoMax process takes 30 minutes to fully

the first commercial-scale HTC unit in Phoenixville Pennsylvania,

convert bio-solids and manure, about two hours for food waste,

Q3 2020, less than a year from now.

and about 4 hours for forest waste. The carbon efficiency is 90%.

Game-Changing SoMax Green Energy Technology!

That means only 10% becomes carbon monoxide and carbon

For each 100K tons of food waste SoMax-made equipment

dioxide as a result of the processing.

processes 30K tons of hydrochar, which produces over 5,000

Clean and Compact Bioenergy Conversion System

A S S O C I AT I O N N E W S

P R O D U C T W AT C H

kWh of energy, and 25 million gallons

SoMax Bioenergy technology represents

of liquid fertilizer as a byproduct.

a huge leap forward in reducing

Hydrochar combustion is CO2

IN THE NEWS

neutral, meaning the CO2 generated by the process is already active in the environment. So, again, it’s not being added to the atmosphere by extracting more fossil fuels from underground.

SPOTLIGHT

processing time and the amount of The SoMax byproduct A S S O C I AT I O N I N S I D E R square footage necessary to execute contains no heavy metals, a bioenergy conversion process. In no contaminants. It’s a pure addition to bringing the technology online for cities and towns, Dan form of nitrogen, which Spracklin’s vision is to put it behind allows users to avoid the supermarkets, and potentially have

INDEX

The SoMax byproduct contains no

normal process for synthetic

heavy metals, no contaminants. It’s a

fertilizers.

pure form of nitrogen, which allows users to avoid the normal process

enough energy to power a Walmart, for example.

After you convert the hydrochar, the process in which you combust the

for synthetic fertilizers. Synthetic nitrogen fertilizer planta are

material in a low-oxygen environment, one effect is that it has

huge facilities. By extracting organic nitrogen, we can reduce

created a singas, which is a mix of carbon monoxide, hydrogen,

emissions from synthetic fertilizer productions for a 140%

and methane. That mixture then gets cleaned and scrubbed,

carbon footprint reduction from your food waste.

and other emissions are scrubbed out so that a pure stream of

Including the ancillary equipment, pumps, etc. the system has very few moving parts. It’s a very simple machine. Essentially, it’s

CO2 remains.

Using a Genset, such as an engine and alternator combination,

the size of three shipping containers. That means you can put it

a gas engine, takes in the singas then it’s combustible, and

in places you couldn’t normally locate an organic process facility.

it goes through an engine to produce energy for electricity.

Normally, you need hundreds of acres, and it takes 12 weeks to

So, we’re able to produce 24/7/365. Whether sunny or not,

convert carbon material into fuel and using the normal process,

it’s always processing. Dan explains that the energy density

a great amount of methane is released into the atmosphere.

in bioenergy is 19 megajoules per kilogram from hydrochar

Another alternative to SoMax technology is anaerobic digestion,

produced from bio-solids. Food energy is very dense. You get

which takes a big tank — a multimillion gallon tank. It works by

25-30 megajoules per kilogram. So, the amount of waste from a

allowing bacteria to break it down, to get bio-methane, which

Walmart may be enough to power the entire store.

is the same way natural gas occurs underground. It takes about

As power companies face stricter emissions controls, some look

30 days, and you generate about 50% carbon dioxide to get

to capture emissions from stacks and pump it into the ground,

50% bio-methane. With that system, you have to be close to

which pushes up more oil and gas, for enhanced recovery. It’s a

a pipeline, and you have to flair it, or use another ecologically

poor concept, Spracklin explains because it defeats the purpose

undesirable method of venting off the residual. So, you’re not

of pumping the emissions into the ground in the first place

getting any energy recovery out of it.

to pump up deeper fossil fuels in the process. Instead, power continued on page 16

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TECH NEWS

producers can mix the hydrochar with their charcoal. They can

Some implications of this are that, for example, when you have

even put SoMax technology right at their plants.

outbreaks of something like Mad Cow disease, Swine Flu, strains

SoMax Solution to the Looming Landfill Crisis

of other pathogens, HTC kills the virus. SoMax can trailer in

Dan further explains that we are facing a situation in which

equipment and begin processing in areas with outbreaks.

existing landfills are running out of space and that we’re not

Going Forward with Transformative SoMax Technology

building any more landfills. In 2029 everything north of Virginia

Just when you might think the SoMax technology couldn’t

on the east coast will be at capacity. Landfills in many eastern

possibly do one more thing, we learn from Dan Spracklin

states have been closed recently, because they’ve reached

that the system has a de-packaging process that spits out the

capacity, or because of emissions violations. We have only 28

plastics. Other non-biodegradable items such as glass and metal

years left in the entire US until virtually all landfills nationwide

material must be separated in advance, by usual

reach capacity.

recycling methods.

P R O D U C T W AT C H

IN THE NEWS

With 100 million people in northeast, that’s one-third of

A S S O C I AT I O N N E W S

A S S O C I AT I O N I N S I D E R

One of the arguably most brilliant features of the SoMax

the US population that won’t have access to a landfill. That

technology is its scalability. A SoMax facility the size of a

means all the waste generated in that region will all have to be

shipping container will do 15K tons per conversion. Dan explains

transported to the south. Then, after those in the south quickly

that for larger volumes, you can simply add more containers. For

fill up, it will be shipped to the Midwest, then just keep moving

a city like New York, with 10 million people, the cost comparison

farther west.

and the enormous results compared to existing methods make

SPOTLIGHT

Dan notes that it costs about $62.50 to dispose of a ton of waste. That amount will increase to $125, then it will triple to

INDEX

the choice to implement this technology a simple decision.

SoMax’s short- and long-range growth projections on

over $200 per ton. Then, people will dump in fields or the ocean.

distribution are very aggressive. The environmental, human

SoMax represents an option that acts in place of a landfill, but

health, and economic significance of this technology cannot

one that takes nominal space and does not have any adverse

be overstated. The impending advent of the age of SoMax is

environmental impact.

certainly going to be the beginning of something that will

Food waste is a single largest stream of waste going into landfills. Over 30% is food, bio-solids, manures, grass, etc..

benefit us all.

So, we’re honored to be allowed to introduce SoMax to the

That’s what causes groundwater issues. It all breaks down over

liquid waste industry here in ALW at this pivotal time. It appears

the years. Methane is more dangerous. Leachate goes into

clear enough that the world inside and outside our industry

groundwater wells. It becomes 86 times more dangerous than

is going to be hearing a lot about SoMax and experiencing

Co2.

its almost incomprehensible range of sweeping benefits to

Bio-solids in wastewater treatment is a growing hazard.

mankind over the coming years and decades.

Indwelling spaces, the pipe you flush the toilet through is

For more information about the revolutionary SoMax Bioenergy

the same one for the shower. Chemicals go down, including

technology, visit somaxbioenergy.com.

shampoos, medications, like antidepressants, hormones, etc.

The human body is ineffective at absorbing such chemicals.

So, these dangerous agents go through feces into wastewater

Source

treatment plants, which are less than efficient in treating all the

https://www.somaxbioenergy.com/

pharmaceuticals. The water then moves on for use in watering fields to grow crops, and to water animals.

The SoMax process destroys a much higher percentage of the pharmaceuticals, about 80% to 90%, and the resulting hydrochar contains no parasites. There’s no bacteria on it. You can eat it!

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

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INDEX

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A S S O C I AT I O N I N S I D E R

IN THE NEWS

OAKMONT CAPITAL SERVICES ADDED TWO EXPERIENCED FINANCE PROFESSIONALS TO THEIR INDEX SPOTLIGHT TEAM IN THE ALBANY, MINNESOTA LOCATION WEST CHESTER, PA, October 2019 – Oakmont Capital

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“Adam is a great addition to an already seasoned financing team,” said Jim Peach, CLFP, VP of Sales and Marketing. “Over the past 18 months, we’ve expanded

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insurance, titling, customer service, technology updates/ enhancements, and operations management in various positions at Stearns Bank. In her new role with Oakmont, she will focus on assisting customers with funding, documentation, and insurance inquiries while providing top-notch service.

“We’re thrilled to have Sarah on board,” said Daryn Lecy, CLFP, VP of Operations. “With her nearly 20 years of operations experience, she’ll focus on offering customers advice and guidance for smooth transactions while helping our back-office team refine their processes.”

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HOW TO MAINTAIN YOUR RESTROOM TRAILER DURING AN EVENT By: David Sauers, Royal Restrooms

D

uring a festival, event, or business remodel a functioning restroom is a necessity but not always a pleasant one.

Many times, organizers utilize portable restrooms to fill in where a traditional restroom cannot. Unfortunately, without proper maintenance and cleaning, the act of using a portable restroom can be incredibly unpleasant. Many industry studies show that event guests or customers will leave an event or cut their stay short when the need to use a restroom occurs rather than have to use a portable restroom or a traditional one they find unpleasant.

...a clean restroom provides a moment of personal space

in a tidy bathroom and leaves a lasting impression on the guest about the host or event venue...

trafficked restrooms require a more thorough eye and stronger, more potent, commercial-grade cleaners than those used in the home setting. By keeping restrooms clean, a portable restroom or a traditional one, the experience for guests can be more enjoyable and provide a memorable experience.

Using a public restroom is a highly personal and private experience. From the hand towels to the toilet paper, a clean restroom provides a moment of personal space in a tidy

A portable luxury restroom has the potential to be a different

bathroom and leaves a lasting impression on the guest about

experience from these last-resort options. If the portable

the host or event venue that has provided it. As with any

restrooms are maintained and cleaned by staff in the same

portion of a commercial or industrial setting, the staff should

manner in which they would clean a home restroom, the

take great pride in maintaining a perfectly pristine restroom

experience can be a pleasant one for guests. The method of

facility. When staff takes the time to ensure the small details of

cleaning a portable restroom is more intense than a home

cleanliness are taken care of, guests feel that the more visible

restroom. Because of the heavy foot traffic and multi-users, high

portions of the event are surely exceptional. Maintaining high

continued on page 24

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are tidy. There is no chance that a guest walks into a soiled stall, a wet sink area, or malfunctioning equipment because the attendant is always there to check the status of the areas. By having these on-site attendants, the restroom facilities remain pristine. The guest leaves with a favorable impression of the restroom, the event, and the host.

Keeping a portable restroom fresh and clean is no easy sanitary conditions is one way to set your business apart

task and it can be particularly challenging in the case of

from others easily and effectively.

long-term rentals and multi-day events where usage is

Royal Restrooms cleans in a “top to bottom” method, the industry standard. Large items are addressed first and

very frequent.

When hosting an event, party, or wedding, your guests

foremost. All trash receptacles are emptied and rubbish is

being 100% safe should be a top priority and if you follow

carried away first. The consumables such as soaps, paper

the insight above, everything should go smooth sailing.

towels, and toilet paper dispensers are refilled when necessary. Understock is replenished if appropriate. All

BIO: David Sauers is CEO and Founder

urinals and toilets are then cleaned and refilled with the

of Royal Restrooms, a leader in the

appropriate “maintenance” chemicals added if needed.

luxury portable restroom and shower

Walls and fixtures need to be sanitized at this point in

rental industry by providing superior

the process. Sinks and countertops are next with mirrors shined afterward. Finally, the floors need to be mopped.

The ‘top to bottom” method ensures that bacteria are contained within the process and is not spread at any point.

A thorough and deep cleaning of each restroom is needed between rentals and regularly during a long-term rental. During an event it is sometimes imperative to have

products, the best possible service, and a lasting positive experience for every client and guest served. In ten years of business, the Royal Restrooms product line has expanded to over a dozen varied designs and sizes to include portable shower trailers, ADA certified restrooms and showers, and premium models. The

on-site attendants to monitor the restrooms to ensure

team designed their Royal Restrooms with consideration

the same standard of cleanliness and service. The on-site

to the comforts of home. The spacious restrooms included

attendant can step in between guests to guarantee all

functioning bathroom fixtures, lights, vanities and mirrors,

paper products are stocked, mirrors are spotless, and floors

climate control, and toiletries.

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SPOTLIGHT

INDEX

Granny’s Alliance Holdings, Inc. is perhaps the most recognized disaster relief company for portable facilities provisioning in the United States. The company provides portable restrooms, showers, laundry trailers and other equipment for disaster response. The company holds a large equipment inventory, which it urgently deploys to areas devastated by hurricanes, forest fires, and other disasters. The Granny’s Alliance urgent response team works in collaboration with other responders to provide complete turn-key base camp operations or single-resource support systems.

What Granny’s Alliance Means to the U.S. The Granny’s team has worked on the scene to provide relief during wildfires and hurricanes, including Katrina, Ike, Sandy, Harvey, and numerous others. They’ve operated in the aftermath of many major floods and tornado outbreaks, and they’ve supported petroleum refineries and pipelines. The company provided support during the recovery from the catastrophic Deepwater Horizon Oil Spill. The emergency provider’s ability to work in complicated environments, ravaged by massive disasters has earned them the trust of U.S. government disaster response services and private industrial corporations as well. continued on page 28

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N O V E M B E R 2 0 1 9 A M E R I C A N LI QUI D WASTE 27

SPOTLIGHT

INDEX

Examples of the company’s work include providing two 4,000-turnkey base camps to meet the needs of survivors and utility workers after Hurricane Sandy and the brutal storm that hit the New York coast shortly afterward. After Hurricane Michael, the Granny’s team created a base camp for the state of Florida, to shelter, feed, and support over 650 workers. The company also provided base camps during the USW strike shutdowns.

Granny’s Alliance experts provided expert management,

The company’s headquarters is in Idaho, and its southern operations are based in Mississippi, which is where Susan’s office is located. The business also has staging centers

site preparation, power generation, billeting, full ablution

throughout the United States. Susan tells the story of the

services, catering, laundry services, MWR (Morale,

Granny’s Alliance unlikely beginning:

Welfare, and Recreation) services, security, and badging.

My parents had art galleries. I was raised in an art

The company’s superior attention to detail has made its

environment. I had an entrepreneurial spirit. I got some

disaster services indispensable in widespread, long-term

education in the art field. It started with a natural desire

recovery operations from the most disastrous events in the

to design. I went immediately into clothing and interior

modern history of the United States and Puerto Rico.

design and marketing across the country. I was an interior

How the Alliance was Born

designer and clothing designer.

Granny’s Alliance Holdings was founded in 2000. It’s

My husband decided to go help a friend with forest

a family business owned by women, including Susan

fire work, working on his mobile shower and mobile

Heisy and two others her family. Heisy’s son Jason and

pumping system on the west coast. He came back from

brother Doug are VPs. Jason and Doug both handle

that experience and said he couldn’t believe how bad the

various logistics, and Susan has dedicated herself to the

firefighters have it, and he said, “Let’s see if we can design

administrative side of the operation.

something better.” continued on page 30

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SPOTLIGHT

INDEX varies. We do mainly emergency response. In the off-season,

...about 60% of Granny’s new business comes from bidding for government contracts.

we may be down to around 15 people, and in high season we may have up to 125 employees or more.

Asked, how Granny’s secures new customers, Susan explains that about 60% of Granny’s new business comes from bidding for government contracts. She attributes the other 40% or so to the company’s growing base of private sector contracts.

Granny’s Growth

We advertise, we do a lot of the hurricane conferences,

We asked about the kinds of growth that Granny’s Alliance

and other conferences, and trade shows. We do every state’s

has undergone, and any patterns that Susan has recognized

emergency management conference, and one on one

over the company’s nineteen years in operation. If you ask

contacts. We make a lot of calls. We want to make sure we’re

our CPA, our growth is unheard-of, starting from 2000 to

able to deliver quality products, and we stand by our service

today. We have over 200 pieces of outdoor equipment. We

and what we’re providing to make sure that the problems we

do a lot of jobs with a lot of brokers who hire vendors. We are

work to solve are solved.

planning to grow in the events area. My granddaughter has

Industry Relationships

just taken that over recently and has big plans for it.

Asked about the company’s relationships with its vendors,

We work with government agencies and private sector contractors. We have about 42 employees, but the number

3 0 A MERIC AN L IQUID WA S TE NO V EM BER 2019

Susan reflects on the journey through her years in leadership at Granny’s. As far as valuing our vendors, it’s a small industry.

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There are a lot of contract renewals, maintenance, and preparedness. Because of our size, we’re required by FEMA

WORK READY and other government agencies to maintain our NIMS

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$ ‘20 Asked PETERBILT 337arrived at such a unique 121,500 how the business identity, with

the name “Granny’s Alliance,” Susan tells the story of how this piece of branding genius was generated. The name Granny’s goes back to when my husband went out on that wildfire. We were having our first grandchild, and I was not ready for that.

He suggested the name. I said, No.” He said, “Where do you

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This System

SPOTLIGHT

INDEX

get better care and service than from your grandmother.” He painted the picture of the great service and loving care you get from your grandmother. My husband is very persuasive.

We asked if she and her team ever take a moment to marvel at their level of marketing and branding brilliance in choosing such a name. Susan merely reflects on a simple but highlyenlightening indicator. My brother was in one of the classrooms at an emergency response conference. The speaker was asking attendees what they have as their vendor lists, and how they know who they’re going to call. One person said that Granny’s Alliance stood out and was the only name he could remember.

Business Structure Susan Heisy is Granny’s Alliance Holdings, Inc. President and CEO. There are two other partners in the trio of partners who own the business, Kim Evans, in Montana, and Susan’s brother’s

Instead, her answer is utterly unexpected: The biggest problem

wife, Cherry Burtch. Both Kim and Cherry have LTD partnership

is probably being always ready to go and waiting to go. We’re

interests. Kim, who has a young family, works for the company in

like racehorses ready to get out of the gate. We always want to

the field occasionally.

get there and make things happen to help others. Otherwise,

Asked how Susan and her team have achieved their amazing level of efficiency in response to emergency calls for their

the challenge in all those aspects is pretty equal.

There have been a few occasions when we’ve had to

services all over the country, she muses that they’ve learned

demobilize, during IKE and Gustav, because another hurricane

from rough experience and have developed the ability

came right after the first one. During the flooding after Harvey,

to avoid efficiency issues. We have a great team ready to

our team came pretty close to being trapped in water. Close calls

deploy and experts in all arenas — equipment, plumbing,

are rare because safety is so important. Agencies we provide

and transportation, which is one of our target focuses on

services don’t want their vendors to be in danger. Once search

deployments.

and rescue are over, we’re in recovery mode.

Our growth has been emergency-related. It’s why we built

Asked about operating equipment and technologies, Susan

the company in the first place, and it’s where our focus has

explains that there’s a lot of software coming out every year and

been. Diversification from that into the private sector has been

that Granny’s Alliance management is very conscious of all new

environment-related. It’s very fun and fulfilling work, and now

technologies that have the potential to make a positive impact

that we’re both nearing retirement (Susan and her husband),

on their operations. Currently, the team uses satellite radios as

we’re excited to see what rest of the family will do with it.

well as GPS systems in the vehicles.

Safety in Disaster Relief Provisioning

Granny’s Disaster Relief Services Facilities

Asked what the biggest challenges have been for Granny’s,

Granny’s Alliance provides state-of-the-art disaster

its CEO’s answer is not the typical list of issues to do with

management. The teams highly experienced experts, are well

equipment maintenance and personnel retention. In the case of

trained in Incident Command Systems (ICS), and the company is

a company like Granny’s Alliance, we would also have imaged

well-known as a leader in the industry. Management maintains

glaring problems around safety in traveling, navigating through

the ideal perspective on not necessarily offering the cheapest

disaster-stricken areas, etc.

service, but realizing the importance of providing every person continued on page 34

3 2 A MERIC AN L IQUID WA S TE NO V EM BER 2019

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N O V E M B E R 2 0 1 9 A M E R I C A N LI QUI D WASTE 33

INDEX

SPOTLIGHT who uses their portable restroom, shower, and wash, dry & fold

The only advice I would offer to a

laundry services, and mobile sleeping units the best value.

In other words, Granny’s makes its mission to provide the comforts of home to survivors, relief workers, utility workers and others who need to function as normally as possible in the most extreme environmental circumstances.

The company provides high-quality green equipment, enabling

newcomer is...Your goal must be to

respond with integrity, and a good heart, and be willing to help.

safer operating conditions for work crews functioning in midand downstream locations. Using only anti-bacterial soaps,

positioning to launch a full-scope events services division.

cleaning supplies, and other bio-friendly relief-station products,

Susan’s granddaughter is currently working on research and

and hot water on-demand reduces the risk of work-environment

development of the channel model for the new events services

illnesses and increases productivity and cost-efficiency for

rentals appendage.

Granny’s and their client agencies and corporations.

Advice for New Market Entrants in Disaster Relief Services

In addition to the national team’s mobile equipment response

We asked Susan Heisy, premier industry authority, what advice

services for major disasters, the business also provides

she would give to newcomers to disaster relief services business

equipment to venues for festivals, sporting events, festivals, and

ownership. As appears to be characteristic of her, Susan’s answer

large field operations for oil industry clients.

is succinct and reflective on her priority — an overarching

Asked about what products or services Granny’s has added recently or plans to add in the foreseeable future, Susan

Sig 01 ALW 01-84 0908

8/23/08

12:43 PM

Page 81

explains the company’s exciting expansion plans. In addition to its disaster relief services facilities rentals, Granny’s is

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-accessible line of restroom, and training to demonstrate the level of readiness nd combination trailers necessary from of Home at Services is in full all times for response on very short notice takes a team ce with federal guidelines for and leadership with exceptional fortitude and integrity. or of the trailer. Access opThis extraordinary ude a stand-alone, commer- company and its management stand num rampout system.

Lowering the trailer is accomplished with elecin the portable restroom, shower-trailers, and laundry button execution for 20-foot and smaller models. Trailers longer facilities rental business for so much more than the eet use an ADA lowering module in conjunction with an attached brand recognizability that originally captured our m ramp. Theexceptional hydraulic lowering system is designed for customers he trailer orattention. moving theGranny’s trailer numerous times at the same venue.

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a variety of sizes and configurations, from gratitude to Granny’s and companies like it, that help our single-station to multiperson occupancy. friends With and relatives and us in worst of toilets, times. So, no hydraulics, nothe macerator no thank loose parts and approximately a 10-minute setup time, you very much, Granny’s Alliance. r is designed to save maintenance and maximize uptime. ADAt units areSource available in any JAG signature interior packages or nteriors. Allhttps://grannysalliance.com/ units have Forever Floor wood-free subfloors, gel-coat fiberglass roofs, dusk-to-dawn porch lights and stair illumination. https://www.bloomberg.com/profile/company/1394311D:US 2557; www.jagmobilesolutions.com. (continued)

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INDEX Abbott Rubber CO. Inc...................................................2 800-852-1855 / pumperhose.com

Fraser Woods Fabrication & Machining LTD........ FC fraserwoods.ca

Power Line Industries / Hot Jet USA...................... 36 800-213-3272 / hotjetusa.com

Acro Trailer Company.................................................. 36 800-589-5254 / acrotrailer.com

Gapvax................................................................................2 888-442-7829

Presby Enviromental......................................................3 800-473-5298 /presbyenvironmental.com

American Jetter............................................................. 36 866-944-3569 / americanjetter.com

General Pump................................................................ 30 generalpump.com

RCS II Inc................................................................... 20, 31 518-812-0000 / septicdrainer.com

Aqua-Zyme Disposal Systems Inc......................... 34 979-245-5656 / aqua-zyme.com

GSBB Services, LLC....................................................... 36 843-535-5712 / www.gsbb.biz

Reelcraft........................................................................... 35 800-444-3134 / reelcraft.com

Armal Inc......................................................................... 15 866-873-7796 / www.armal.biz

Imperial Industries Inc................................................ 21 800-558-2945 / imperialind.com

Robuschi ......................................................................... 27 gardnerdenverproducts.com •

Bright Dyes..................................................................... 36 800-394-0678 / brightdyes.com

J.C. Gury Company Inc...................................................4 800-903-3385 / jcgury.com

Stamp Works.................................................................. 36 800-758-2743 / sales@stampworks.net •

Cam Spray..........................................................................5 800-648-5011 / camspray.com

Kuriyama of America, Inc..............................................9 847-755-0360 / kuriyama.com

Tornado Global Hydrovacs........................................ 29 877-340-8141 / tornadotrucks.com

Com Vac..............................................................................5 800-243-7986 / comvacsystems.com

Liberty Financial Group Inc..........................................4 800-422-1844 / libertyfg.com

Transway Systems Inc................................................. 37 800-263-4508 / transwaysystems.com

Comforts of Home....................................................... 38 877-382-2935 / cohsi.com

Liberty Pumps............................................................... 13 800-543-2550 / libertypumps.com

VacCon............................................................................. 23 904-493-4969 / vac- con.com

CoxReels.......................................................................... 18 800-269-7335 / coxreels.com

NLB Corp. ...........................................................................7 800-227-7652 / nlbcorp.com

Water Cannon Inc.................................................. 11, 25 800-333-WASH(9274) / watercannon.com

Dragon Products........................................................... 19 877-783-5538 / dragonproductsltd.com

NozzTeq........................................................................... 33 866-620-5915 / nozzteq.com

Westmoor Ltd...................................................................6 800-367-0972 / westmoorltd.com

Eljen Corporation......................................................... 25 888-444-1359 / eljen.com

Peterson Products...........................................................6 800-669-1434 / pipeplug.com

WWETT............................................................................. 17 wwettshow.com

F.M. Manufacturing......................................................BC 877-889-2246 / fmmfg.com

PolyJohn Enterprises................................................... 39 800-292-1305 / polyjohn.com

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