Don? t just get it on themarket.Get it the attentionit
deserves
We believe that all properties deserve exceptional marketing Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing
MarketingTimeline
PRIOR TO MLS LAUNCH
- Prepare property for sale
- Schedule photo shoot
- Professional photography
- Property video and/or 3D virtual tour
- Floor plans
- Install ?For Sale?signage on property
- Create and finalize marketing collateral
WEEK OF MLS LAUNCH
- Submit property to MLS to reach the brokerage community
- Property will be displayed on gibsonsothebysrealty com and sothebysrealty com
- Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty®websites
- Introduce the property to the local brokerage community via email campaign
- Listing agent to introduce the property via email,social media,and calls to sphere of influence
- Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
ONGOING
- Host public and broker open houses and conduct private showings
- Showcase property in office window displays
- Showcase property in offices via Apple TVapp
- Showcase the property on GSIR?s social media channels,reaching 20 8K followers collectively
- Feature property in monthly eNewsletter sent to sphere of influence
- Consider digital and/or print advertising opportunities
- Listing agent to provide data on the web traffic and the number of showings
30 CHRISTA DRIVE, ROWLEY, MA
Photography
The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures
Our multi-page property brochures highlight key details of your home with beautiful high-resolution photography
Email Marketing
Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure
I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography
Digital Ad Campaign via Boost
I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor com, CNN, NYT, Google, The Weather Channel,and more
Direct Mail
I will mail 100 direct mail postcards to a targeted list of prospective buyers
Online Presence
Your property will be displayed on our localized website, gibsonsothebysrealty com and on the award-winning sothebysrealty.com website. Recently enhanced, sothebysrealty com is now in 16 languages/dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage
Property Syndication
Once a home is showcased on sothebysrealty com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty®websites
Window Display
Your home will be prominently displayed in our office window display, capturing optimal foot traffic Please note, displays are not available at all office locations
Advertising Opportunities
Our cooperative advertising program provides access to an array of print and digital options to advertise your home This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure Please inquire for details.
Displayed via Apple TV app
Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices
Property Performance
Through ListTrac, Sotheby?s International Realty?s® property reporting suite, you?ll see the results as they unfold I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions
2,885 CLIENTS HELPED
20.8K
1,341 PROPERTIES
$4.4Million RENTAL VOLUME
3,871Tenants & 648 Landlords Helped
What SetsUsApart
01
L EGACY
Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby's expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years
02
B RA N D
Sotheby?s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items These qualities are reflected in each home that we represent Every Gibson Sotheby's International Realty listing deserves that same level of excellence and expertise this remarkable brand demands. To quote one customer, "When I see a Sotheby's International Realty sign on a home,I know that property is special "
03
PEOPL E
Our associates,staff and partners contribute to the success of our clients every day Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio's value over the years Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available
04
N ET WORK
Gibson Sotheby?s International Realty has 33 offices and 700+ agents across Eastern Massachusetts We serve as the largest independently owned real estate company in Massachusetts When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s network of 1,110 residential real estate offices throughout 84 countries and territories Our vast connections allow us to seamlessly market properties to prospective buyers across the globe.
05
M A RK ET I N G
To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens. Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners, such as the Wall Street Journal and New York Times
06
REACH
The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers. Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective, Gibson Sotheby's International Realty's 33 office presence in the varied urban, suburban and coastal markets gives our listings additional reach
07
STA N DA RDS
Our property marketing is developed with the highest standards in mind High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing.
08
SERVI CE
Gibson Sotheby?s International Realty agents offer white glove service from beginning to end, no matter the price point,establishing long-lasting relationships with their clients
09
T RACK RECORD
Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, and Cape Cod Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 10 firms in Massachusetts
EX PERI EN CE
All prior points combine to create an outstanding, seamless client experience For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation Gibson Sotheby?s International Realty not only meets these expectations,but raises the bar.
Jon Growitz
Global Real Estate Advisor Homes & Lifestyles Team 781864 3704
Jon.Growitz@GibsonSIR.com propertieswithjon.com
About Jon
Jon Growitz is a distinguished real estate professional and co-founder of the Homes & Lifestyles Team,known for delivering exceptional results across Massachusetts,New Hampshire,and Maine.With deep roots in the North Shore and Seacoast markets,Jon brings a highly strategic, client-focused approach to the acquisition and sale of residential real estate,with particular expertise in luxury homes,waterfront properties,and architecturally significant residences.
Jon?s success is driven by his ability to combine sophisticated marketing,precise pricing strategy,and disciplined negotiation Each listing is treated as a unique asset,supported by a comprehensive marketing campaign that includes professional photography, cinematic video,targeted digital advertising,and curated presentation across premier real estate platforms His approach ensures maximum exposure,optimal positioning,and superior outcomes for his clients
Known for his discretion,professionalism,and meticulous attention to detail,Jon serves a discerning clientele that includes homeowners,investors,developers,and buyers seeking exceptional properties His multi-state licensure and extensive regional knowledge allow him to seamlessly guide clients through complex transactions while providing valuable insight into market trends,valuation, and long-term investment potential.
Beyond the transaction,Jon is committed to building lasting relationships grounded in trust,transparency,and performance His clients value his responsiveness,market intelligence,and unwavering advocacy throughout every stage of process
