ONGOING ADVERTISING EFFORTS

227 Rice Road may be marketed through any or all of the following outlets:

Digital | Impressions Campaign

The impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your ad can be customized to showcase your property?s unique selling features, allowing you to target by country, region, state, and city Three-month campaign duration

Digital | Juwai

Juwai com is the largest and most authoritative source for global property in Chinese, with over 2 5 million property listings spanning 89 countries To reach ultra high net worth Chinese consumers, launch a 6-month digital campaign

Print + Digital | Print Ad + Robb Report Real Estate Media Bar

Leverage Sotheby's International Realty's cooperative advertising program with a placement in the brand's full page ad.Includes bonus digital real estate media bar placement on the Robb Report website.

Print + Digital | NYT Takeover

Tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods in the New York Metro Area Includes digital promotion on NYTimes com and a digital flip book

Print + Digital | Bloomberg Markets + Bloomberg com

Leverage the Sotheby's International Realty's cooperative advertising program with a placement in the brand's two-page ad.Includes bonus 100K impressions campaign on Bloomberg.com.

Print | Local Publications

Reach local audiences by placing an advertisement in sought-after publications such as Boston Magazine, Boston Common,Modern Luxury's Interiors,Boston Design Guide,and WellesleyWeston Magazine

Introduction

Clients around Massachusetts turn to Gibson Sotheby's International Realty after considering one key question: "Who can do the most for me?"

For most clients,their home is their most valuable possession We ensure it receives the expertise that it deserves Our goals are to help you achieve the highest price and to have the best client service experience