Proposed MarketingStrategy

PHASE 1 | PREPARATION + PRELIMINARY OUTREACH

Initial Preparation

To prepare to market 227 Rice Road, our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features

- Photography: Interior,Exterior,& Drone

- Property Video and/or 3D Matterport Virtual Tour

- Carefully Crafted Marketing Copy

- Professionally Printed Presentation Books

- Floor plans

Coming Soon Whisper Campaign

Submit 227 Rice Road to Top Agent Network (TAN) to be previewed by 400+ top agents in MA prior to launching on the public market

Our Trusted Network (OTN) | OurTrustedNetwork com

Amy Mizner is a proud member of OTN, an exclusive networking group with over 85 agents around the world A virtual broker open house will be hosted for this exclusive group to generate exposure within key markets such as in New York City, Greenwich, Connecticut and the Hamptons In addition, 227 Rice Road will be featured on OTN's website and social media,complementing the Sotheby's International Realty reach.

Sphere of Influence Outreach

As an industry leader in Weston and Back Bay, Amy Mizner is connected to influential brokers, investors and luxury clients throughout Massachusetts and beyond Amy will begin introducing the property by personal outreach via calls and emails to this select audience

Editorial Coverage & Public Relations Outreach

Our in-house public relations department will craft a media pitch and present to local/regional publications for potential editorial coverage In addition, we will work alongside Sotheby's International Realty's corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal, The New York Times, Dwell, etc Our efforts will align with the launch on the public market and will remain ongoing throughout the listing's life cycle