PHASE 2 | PROPERTY LAUNCH

Launch Property on Public Market

To effectively reach the local brokerage community and prospective buyers, submit 227 Rice Road to the Multiple Listing Service (MLSPin)

Digital Distribution

227 Rice Road will be advertised on SothebysRealty com This global website is designed to distinctly showcase our collection of extraordinary homes It attracts more consumers than any other luxury real estate website. Currency conversion, language translation in 14 languages, and strong traffic set SothebysRealty.com apart Once a home is showcased on SothebysRealty com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world as well as the websites of our global media partners,including WSJ com,MansionGlobal com,JamesEdition com,LuxuryEstate com,and more

Email Marketing & Social Media Exposure

227 Rice Road will be introduced to the local brokerage community, Sotheby's International Realty affiliates, and Amy's spheres of influence through a targeted email and social media campaign on Instagram, Facebook, and Pinterest The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details

Exclusive Broker Event

To allow the local brokerage community the opportunity to view the property, Amy will invite top producing agents in the MetroWest and Boston to attend a first-look tour of the property

- Designed Email Invitation

- Broker Open House

Sotheby's International Realty Affiliate Outreach

With over 1,000 offices located in 81 countries and territories, the reach of Sotheby's International Realty is incomparable We select a strategic list of Sotheby's International Realty affiliates both nationally and internationally in key feeder markets to mail a property brochure with accompanying cover letter outlining this unique opportunity for their buyers