DANIEL WELLINGTON

-1-

CONTENT ABOUT US

FOUDER CAREER OUR STORY

SHOP

INSPIRATION SHOP INSTAGRAM

-2-

-3-

CAREER Daniel Wellington is a Swedish company with several offices located around the world. We are a truly global brand that has sold to almost every country worldwide. We have since our inception in 2011 challenged the industry by going our own way and we are always looking for brilliant people that want to grow together with us. We give you the possibility to influence, take ownership, and be a part of a journey that has only just begun.

Join us in our movement to build the world’s leading accessory brand.

-4-

FOUDER

After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University. In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner with a classic Nato watch band.[] The simplicity of the watch allegedly inspired Tysander to create his own watch brand, named after the Englishman he claimed to have met. No real evidence of this story ever taking place has ever been presented.

Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design. Daniel Wellington grew due to its online advertising strategy and campaigns through social media. Tysander invested $15,000 to start the Daniel Wellington brand. The watches are simple and minimalist, and are best-known for their interchangeable nylon Nato straps, which can also be replaced by leather or metal straps. In 2011, he sold the first Daniel Wellington Watch. By 2014, Daniel Wellington had sold over one million watches and made $70 million in revenue. In 2016, Daniel Wellington made US$230 million in revenue and $111.5 million in profit. Tysander still maintains 100% ownership of the company.

In 2015, Tysander won the ‘Male Star of The Year’ Award in the Ernst & Young Sweden Entrepreneur of the Year Awards.

He acquired the most expensive penthouse in Stockholm during 2016; purchasing it for $12.8 million. According to Veckans Affärer, Tysander planned to make a major SEK50 million investment in Klarna in 2017.

As of 2019, Tysander has an estimated net worth of 2.4 billion SEK ($300 million USD).According to Fokus magazine, he prefers to keep a low profile and avoids most media appearances.

-5-

ABOUT US FILIP TYSANDER 25 January 1985

OUR STORY

The Story Behind

DANIEL WELLINGTON It was a coincidental meeting halfway around the world that inspired the idea for Daniel Wellington. On this trip, our founder, Filip Tysander, met an intriguing British gentleman with impeccable yet understated style. The man had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington.

Inspired by his new acquaintance’s timeless style, Filip decided to create his own line of watches. Minimalistic and refined, the classic design with interchangeable straps that came to be has become a staple, with truly wide-ranging appeal. A few years on, this design is still part of the fabric of what makes Daniel Wellington so special.

-6-

-7-

DANIEL WE

LLINGTON

-8-

THE DESIGN D aniel Wellington loved to wear his watches on old NATO straps. We liked the ingenuity of this combination so much that we wanted to incorporate the idea in our own line of watches. It was imperative for us to craft a modern yet truly classic watch. We wanted a clean and minimalistic design that would complement the various patterns and colours of the iconic NATO straps.

After returning from his travels, Filip sat down and began to look at different samples and colour ways. It was important that he loved the watch himself, or he could never sell it and be proud of it. Slowly but surely, a beautiful watch emerged. It was thin, elegant and perfectly round. A testament to minimalistic Scandinavian design, with the precision and accuracy of a Japanese movement watch.

-9-

This classic yet refreshingly crisp design can mix and match seamlessly with our colourful NATO strap, the smart leather strap and the beautifully crafted mesh strap.

The Daniel Wellington style will appeal to almost everyone with a taste for classic and timeless design

-10-

A WATCH FOR EVERY OCCASION Whet her you are attending a black-tie event, playing a game of tennis or enjoying a sunny day at the beach club, a classic Daniel Wellington watch is the perfect companion for every occasion and any setting.

All of our watch faces are designed with timeless style and versatility in mind, developed to match effortlessly with our interchangeable NATO, mesh or leather straps.

-11-

SHOP

-12-

Inspiration FOCUS ON THE T DETAILS When it comes to pairing accessories such as watches, bracelets, and rings, there are a few rules that everyone should keep in mind. Although it might seem relatively straightforward, finding the right balance and combination might not be as simple as you think. If you have felt like your outfit is missing something, it could be because you have not utilized the power of accessories to add that special finishing touch. We have put together four looks, two for women and two for men, that serve as a guide on the different ways you can style accessories in a chic and harmonious manner. Feel free to take our suggestions as inspiration for your style.

For those wondering whether it is fashionably acceptable to wear a watch and bracelet on the same wrist, we’ve got good news – it is. The rule of thumb is that the more bracelets paired with the watch, the less aƯttention the watch itself receives. We at Daniel Wellington prefer a more understated style, allowing the bracelets to flatter the watch, rather than upstage it.

-13-

ROSE GOLD WATCH

-14-

SILVER WATCH

-15-

GOLD WATCH

-16-

COLOUR DIALS

-17-

SHOP INSTAGRAM

-18-

-19-

-20-