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is a women’s brand founded by Ghita Raihani in 2023, based in Paris, France.
The brand is a fusion of traditional and modern fashion styles, with a focus on creating elegant and feminine silhouettes using traditional Moroccan fabrics.
This is the story of a Moroccan girl that dreams about a future where girls in her country could dress freely.
A girl that was born and raised her whole life in morocco. There, is where she feels home and where her heart belongs, where she feels the safest, ironically. Ironically because she is not free to be the woman she wants, to dress as she would like to, without being scared of being harassed in the streets.
Going from very old traditions, and creating very modern silhouettes.
This is what has inspired this womenswear fall/winter collection. Raising the issue of women’s rights, this collection offers very feminine silhouettes but that still respects the mores of the society. A correlation between sexy and modest, between transparency and roughness. It’s about changing the codes of the society by using its own tools, its own culture, its own language and techniques.
A back and forth between the past and the future.
This collection is fully black and white with some dark brown shades, in reference of the girl’s safest place, which is her dad’s family pictures. The cuts are very loose and in an oversized style, to keep a link with moroccan’s fashion codes, only using very traditional fabrics, as stripped woven wool, leather, suede etc… However, the leather pieces are added to mark the silhouettes of the body, to make it more feminine.
Renew the mores of a society like the one in Morocco, without offending, without provoking, or maybe just a little.
Ghita Raihani, founder of the brand, chooses the name as a nod to her Amazigh heritage and culture. In Amazigh language, Amanar means «guide,» representing the brand’s mission to guide and empower women to express their identity through fashion. The name also symbolizes Amanar’s role in guiding the Moroccan fashion industry towards modernization and inclusivity. It also means «guiding star», which justify the little star on the logo.
LEÏLA
SAMIA RHIMOU KENZA ZOULIKHA SALIMA
This collection is fully black and white with some dark brown shades, in reference of the girl’s safest place, which is her dad’s family pictures. The cuts are very loose and in an oversized style, to keep a link with moroccan’s fashion codes, only using very traditional fabrics, as stripped woven wool, leather, suede etc… However, the leather pieces are added to mark the silhouettes of the body, to make it more feminine.
DESIGNED BY GHITA RAIHANI CLOTHES - ACCESSORIES
samia’s shirt
Oversized shirt with very long sleeves and cuffs, and with a pointy colar.
za nab’s shirt
Oversized shirt with sides slits, long arms, and with a pointy colar.
Le la’s shirt
Yasmina’s Turtleneck
Turtleneck made with cotton jersey and woven wool for the long cuffs.
Le la’s Turtleneck
zoulikha’s sweater
Oversized sweater made in two woven wool fabrics with a different pattern on the sleeves, and a square colar.
Malika’s sweater
Yasmina’s Trousers
Basic black trousers with opening in the side.
Le la’s shorts
Oversized shorts with long legs, italian pockets and top stitching.
samia’s Trousers
Oversized trousers with wide legs finished with a hem, and a strap of woven fabric showing, that was sewed inside.
za nab’s Trousers
Oversized trousers with wide legs and opening zip in the back.
Rhimou’s sweater
Oversized sweater made in woven wool fabric with very long sleeves, and a round colar.
salima’s sweater
Oversized sweater made in woven wool fabric, and a turtleneck type of colar.
Nadia’s sweater
Oversized sweater made in woven wool fabric with very long sleeves, big cuffs, a round colar and flap that has a pocket on the left.
salima’s Trousers
Oversized trousers with wide legs, a belt,a fake fly and opening zip in the back.
Rhimou’s shorts
Oversized shorts, italian pockets and a flap with top stitching.
Oversized shorts with long legs, italian pockets in the front and patched ones in the back and a flap on the bottom of the legs that has a pocket on the left.
Malika’s shorts
Very long mermaid
Nadia’s skirt
Kenza’s Dress
Oversized shirt dress with very long sleeves and slit in the middle.
Meriem’s Dress
Oversized shirt dress with a round colar, long sleeves and big slits on the sides that let the dress opened from both sides
Nadia’s skirt
Long and voluminous skirt without darts and a hem finishing.
zoulikha’s skirt
Asymetrycal leather skirt with darts and rough edges everywhere.
samia’s corset
Nadia’s corset
Yasmina’s sweater
Asymetrical oversized sweater made in drapping and with a wide shoulder.
Malika’s sweater
Oversized mini sweater with sqquare colar and openings on the armpits.
Asymetrical leather top, made by drapping a fitform, with a square colar.
Rhimou’s corset
Asymetrical leather top, made by drapping a fitform, with a turtleneck colar.
Asymetrical leather top, made by drapping a fitform.
Kenza’s corset
Asymetrical leather top, made by drapping a fitform, with a round colar, and a belt.
Meriem’s scarf
Hand knitted scarf with wool thread.
Meriem’s Belt
Symetrical drapped belt made on a fitting form.
salima’s Body Belt
Drapped crossover body belt.
