Thank you for providing us the opportunity to showcase our marketing presentation, which includes our strategy and connected efforts to achieve exceptional exposure for your property
Your home, with its breathtaking views, expansive land graced with mature trees, exceptional privacy, and a magnificent residence, stands out as a rare gem in Seabeck
Our marketing blend focuses on direct outreach to our database and exclusive networks, strategic print advertising, and digitally targeted dynamic ads, including Peninsula targeted platforms. All three marketing measures combined provide us with the ultimate exposure and ensure potential interested buyers see it frequently
We look forward to discussing our strategy, timing, and pricing for your property. Should you have additional questions in the meantime, please don't hesitate to reach out
Sincerely,
Your Trusted Real Estate Advisors
MeetAshley&Chandra
The Dutton Ruch Group (DRG) is a powerhouse team of real estate professionals with over 40 years of combined experience, specializing in luxury real estate, new construction, relocation and investor portfolios Their unmatched global network enables them to provide unparalleled opportunities that have proven to be highly rewarding to those they work with Combining extensive connections, tailored strategies, personalized service, and deep knowledge of local markets, their ultimate goal is to exceed expectations and deliver exceptional results, even in challenging times.
With nearly two decades of experience in the real estate industry, Ashley Dutton is a seasoned professional specializing in luxury home sales, new construction, relocation, and interior design. Providing top-tier concierge service and strategic investment insights, Ashley's reputation has been built on her tenacity, creativity, and consistent ability to deliver exceptional results, earning accolades from builders, investors, buyers, and sellers alike. Year after year, numerous agents confidently refer their clients to Ashley for property selling and purchasing guidance. Equipped with an unparalleled mastery of negotiation and a unique approach, Ashley is dedicated to transforming the aspirations of every client into tangible reality
Chandra Ruch is a highly accomplished real estate professional with a 23-year track record in real estate As an award-winning sales strategist for new home developments, she consistently leads and drives success for multicommunity sales and marketing teams Chandra's expertise extends to managing investor portfolios, site sourcing, long and short-term rentals, as well as single-home re-positioning plans and proformas Her multi-disciplined experience makes her a sought-after and trusted partner and value-add advisor Whether buying or selling a luxury property or investment home, strategizing innovative residential construction developments, or seeking expert guidance in global markets, you can trust our team and referral network to outperform the expected.
Ashley Dutton Engel & Völkers Seattle Eastside Real Estate Advisor (360) 620-3960 • ashley dutton@evrealestate com
Chandra Ruch
Engel & Völkers Seattle Eastside Real Estate Advisor (425) 829-5967 • chandra ruch@evrealestate com
Proposed Marketing Plan
Our marketing roadmap presents a detailed plan of our initiatives, aimed at ensuring exceptional exposure for your home throughout the listing period. This roadmap is divided into three distinct categories: Direct Agent/Client Reach, Social Media/Paid Digital Ads, and Web and Print Advertising. For more information on each category, please refer to the details provided below.
Direct Agent/Client Reach
Our ‘Direct Agent/Client Reach’ focuses on establishing and nurturing relationships with our top-agent contacts and existing clients. We create a personalized marketing message about your home, which we send to all contacts in our database. Through our effective communication and in-depth knowledge of the demographics in our database, we are able to use our tools to provide valuable exposure
Social Media
We use precision-targeted social media advertisements to showcase your home to a chosen demographic, ensuring visibility in feeder market regions such as Southern CA, Arizona, Colorado, Utah, Kentucky, Tennessee, South Carolina, and Florida.
Website and Print Advertising
Strategic print advertising remains a potent tool for selling a home, combining aesthetic appeal with targeted messaging to captivate potential buyers. To make website and print ads effective, we use the absolute best high-quality, professionally taken photographs highlighting your home's key features and lifestyle components. It is all about telling the story of your home and the lifestyle it promises. Strategic placement of these ads in local real estate magazines, community newspapers, and our lifestyle publications ensures we reach an audience of potential buyers looking for real estate in Washington State.
From the beginning, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.
We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property Though we belong to an international network, we are a local shop
Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.
ENGEL & VÖLKERS WINTERHUDE Winterhude, Germany
ns As A Global Leader
as founded in 1977 in Hamburg lty boutique agency providing luxury to wealthy European investors in state experts who were highly dgeable, and discreet With proven sion, Engel & Völkers quickly earned aralleled levels of service, a highly network, and local market expertise.
lkers opened its first international ain. It marked the beginning of our n throughout Europe, Africa, Asia Today, there are more than 16,000 in over 34 countries
eadquarters located on Park Avenue Americas network attributes to the the brand, with local shops rapidly the US, Canada, Caribbean and ngel & Völkers has grown beyond a cy, you can still rely on us for the our keys to success - local market alued network, and an unparalleled
Our Global Network
At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care... and a bit of fun.
Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world’s real estate brand.
Whether cruising the coast of California or alfresco dining under the stars in the Caribbean for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you
Designations & Divisions
Americas
6,000+ Professionals
309 Shops
4 Yachting Shops
8 Countries
16,000+ Professionals
1,101 Shops
4 Yachting Shops
34 Countries Global
24 Hours @ E&V
Our brand strength and global network drive engagements 24/7, 365 days a year
Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure
Sophisticated systems and smarter strategies are just starting points It’s our standard of service that sets us apart…and our standards are high.
You’re In Good Company with E&V
Gestalt Group Advantages
We are a group of highly specialized real estate professionals at the top of our respective markets We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top
Park City Salt Lake City San Francisco Lake Tahoe Napa Valley Newport Beach The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same The group is an interconnected system, referrals are frequent, and crossmarketing is embraced Outside of our group, it is not un- common to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent
Above all, we are a family made up of the top agents in our markets We represent some of the most affluent individuals in the country, and we have a fantastic time in the process
GG Locations
With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale Working withEngel &Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible
The power of theEngel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach.With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.
Gestalt Group Locations:
California: Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach,San Francisco (2), Sausalito, Danville, Mill Valley,San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee
Arizona: Scottsdale, Scottsdale Waterfront
Utah: Park City, Salt Lake City, Holladay, Kamas, St.George
Engel & Völkers Private Office was established to serve the elite clientele with ultra-high-net wealth and multi-market real estate portfolios. Advisors who qualify for the Private Office are trusted resources for even the most high-profile clients, including leaders in heads of banks, CEO’s, Formula One drivers, Princes, and Sheikh. They are known for exemplary service, results, discretion and building long-term relationships that often span several transactions and locations.
PRIVATE OFFICE PORTAL
The Private Office Portal is a premium consumer web-portal focused on (U)HNW clientele Available to the public at evprivateoffice com, the Portal showcases our finest listings and market intelligence to a global audience in a compelling fashion The public-facing segment of the portal displays every unique and impressive feature about your property - from expansive views down to the finest details Visitors can see full-screen, high resolution images and videos or tours along with floor plans and any other documents Whatever is available to showcase your property in the most effective way can be seamlessly displayed
Whether assisting with the private sale of a vineyard, the purchase of a penthouse or a luxury yacht, as Private Office Advisors we are qualified to deliver the ideal resources and contacts for your assignment. Known to be representing some of finest properties in our market if not the world, we work as a team to innovate, communicate, and strive to achieve the best outcome.
The unique access to far-reaching personal and professional networks is one key to the success of Private Office group. We have the ability to share real estate opportunities broadly or discreetly through our relationships in the world’s most prestigious locations.
Over $1.6B Combined 2022 Sales
Erik & Summer Berg Aspen, CO
Erik and Summer have sold an astounding $100 million in real estate in 2020 and has consistently averaged over $50 million over the past few years. In 2020 Erik was recognized as one of the top 200 Advisors in the nation by the Real Trends Thousand list
Jenni Ames Chicago, IL
Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/ teams for the last 21 consecutive years with $1 8 billion in career sales She prides herself in having highest standards for herself and raise the bar in our industry
Noel & Mercedes New York City, NY
The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020 The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city
Corey Hastings Jacksonville, FL
Corey Hasting opened his first Engel & Völkers shop in Jacksonville Beach on April 30, 2018 Since then, Corey has opened 3 additional shops located in Amelia Island, the Beaches Town Center and St Johns Florida Since opening Corey has recruited over 89 top producing advisors who sold more than $726,000,000 in volume and 1575 transactions in 2021
Scot Pearcey Vancouver, BC
Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been part of over $500M in real estate sales in Victoria since 2007 Scott is a 10 consecutive year Gold MLS Award winner This is the top 10% of all Realtors in the Greater Victoria area
Maggie Thornhill Whistler, BC
Maggi has sold more homes over 5 million dollars than any other Advisor in Whistler, Maggi has averaged over $200M in sales every year over the last 5 years Sold a total of $320M of residential real estate in 2016, a record for an Advisor in Whistler.
Exclusive Network
We are a proud member of the REALM network. All members are individually selected by world-class real estate professionals with over 50 years of experience in the luxury industry. Each member is formally consulted and personally vetted through the executive team to confirm ethical standards, sales history, current inventory and other relevant membership requirements. Many REALM members are recognized year after year as having closed the largest volume of annual domestic luxury transactions in their markets, as well as many of the most significant estate sales worldwide.
The level of membership REALM professionals like us represent equates to one half of one percent of all licensed real estate associates worldwide. The goal in holding the exclusive network to these lofty standards, is to ensure your property receives the highest level of service and exposure to the proper channels around the globe
291,996
Clients represented by the members of the REALM network.
28 Members
Are #1 in their marketplace.
Average net worth of prospects in the Wealth-X database.
9 Members $28.9 Million $13 Billion+ $2.5 Million
Are #1 in their individual state.
Amount of listings represented by REALM professionals.
Average closed transaction of active REALM members.
Locations: New York, Palm Beach, Los Angeles, Chicago, Miami, Dallas, Boston, San Francisco, Washington Dc, Seattle, San Diego, Aspen, Philadelphia, Minneapolis, Houston, Jackson Hole, London, Napa Valley, Phoenix, Lake Tahoe, The Hamptons, Park City, Toronto, Maui, The Caribbean, Beverly Hills, Austin, Costa Rica, and more
Strategic Wealth Partnerships
REALM is the matchmaker dating site for real estate Using a sophisticated set of algorithms and artificial intelligence learning, REALM matches buyers and clients through a highly exclusive network of brokers
The technology behind REALM is called Wealth X, the same technology that American Express uses for its Black Card, and provides unique intelligence on the world’s wealthiest individuals. REALM is the fastest growing tool utilized in the niche luxury real estate market.
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• As member of REALM we have access to a global network of the absolute best real estate professionals in the business.
REALM has partnered with the leading members of wealth management, advisory and reporting in order to provide us with the most up to date and accurate data on HNWI and UHNWI available.
As members we have access to the latest wealth reports, as well as exclusive access to wealth managers who oversee the largest family offices and assets of wealthiest individuals in the world.
REALM also provides us with access to dossiers which provide necessary answers for accurate wealth mapping such as: Who are HNWI / UHNWI working with? What markets do they live in? What philanthropic activities are they involved in? What securities are they invested in? How do they communicate?
Storytelling Through Imagery
Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled
We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work They are the best in their fields and produce work that captures both the details and the essence of a property’s greatest features and assets
On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.
Custom Strategies
With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed.
Our designers and copywriters will work together to build your campaigns that include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network
We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.
KEY FEATURES:
Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites Presence on the Engel & Völkers global website platform. Social media and public relations.
Promoting your home
With a full understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of worldclass publications where Engel & Völkers advertisements are placed
KEY FEATURES:
Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.
Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.
We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.
Marketing Intelligence
As for every property and client, there is never a onesize-fits-all approach That’s where data intelligence comes into play In analyzing a proprietary blend of both internal and external data points, MaX determines the most influential marketing strategy for every advisor in every market based on their goals, home price points and their targeted audience and provides education to help them execute on it.
Intelligence for marketing single listings MaX also allows advisors to determine the unique optimal marketing mix for each of their listings. Advisors simply input a home address of any property in the Americas, price point and targeted buyers, and MaX delivers the marketing channels that are most effective for marketing that specific home.
MaX was designed to help advisors reach the right buyers for their listings.
Engaging Prime Visitors
The Engel & Völkers global platform is at the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.
With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site
International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.
Giving You The EDGE
Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners
But we don’t stop there With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.
Let us provide the EDGE you need to sell your home and begin your next adventure.
Exceptional Exposure
Wall Street Journal reaches a distinguished, global audience each month of 45 2 million digital readers who have an average household net worth of $1,632,591 When you list your home with Engel & Völkers, your property is seen not only on WSJ com, but also its affiliated sites targeting Europe, Latin America, India and China We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today’s digital savvy and often international clientele
Dow Jones has expanded its online marketing power through Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater, with stunning imagery appearing on sites in multiple languages
James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle
Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.
The GG Experience
Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live
GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours. As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence
