37300 N School House Rd Marketing Presentation (1)

Marketing Presentation MICHAEL DELVIN & KAREN HOEFEL

37300 N SCHOOL HOUSE RD CAVE CREEK, AZ

Experts At Your Service At Engel & Völkers, our commitment to white glove client service is not just a promise, it's the foundation of our culture.

We understand that buying or selling a home is more than a transaction; it's a pivotal moment in your life. This understanding drives us to provide personalized, attentive service that meets your unique needs and exceeds your expectations.

Our global network of experienced professionals is a testament to our standing in the industry, allowing us to connect clients with exceptional properties around the world.

But what truly sets us apart is our ability to blend this extensive network with a local touch, ensuring that wherever you are, you have access to unparalleled expertise and insights.

At Engel & Völkers, we don't just facilitate real estate transactions; we elevate them, offering an experience that is as seamless as it is successful.

Jim Bruske & Bob Nathan Private Office Advisors | Branch Managers

Marketing Strategy 37300 N School House Rd The marketing plan for your home aims to attract ultra-high-net-worth individuals (UHNWIs) through targeted strategies and exclusive channels.

The goal is to leverage our own family office division, the Engel & Völkers Private Office network, and unique marketing avenues such as private aviation, luxury events, and high-end regional events.

Target Audience Ultra-High-Net-Worth Individuals (UHNWIs) Family Offices Luxury Real Estate Investors Art Collectors and Enthusiasts Technology Entrepreneurs and Executives

1. Top Local Real Estate Agent Network

2. Family Offices and Private Wealth Managers Engagement and Networking: Develop personalized outreach programs targeting family offices and wealth managers through high-end networking events and direct mail campaigns.

3. Engel & Völkers Private Office Listing on Engel & Völkers Platform: Ensure the property is prominently featured on the Engel & Völkers Private Office website and in their exclusive listings.

International Exposure: Utilize Engel & Völkers’ global network to reach potential buyers in Europe, Asia, and the Middle East.

Private Office Events: Participate in Engel & Völkers Private Office events and exhibitions to directly engage with prospective buyers.

4. Top Agent Network (TAN)

Having first boots on the ground across our top local real estate network is a key to reaching potential buyers who are already searching for a home like yours.

When you work with Top Agent Network, you’re working with the top 10% of producing agents. The serious pros who do the lion’s share of all the business in their market.

We will send a custom digital package to every top agent in Paradise Valley, Scottsdale, Carefree, and Cave Creek, which provides them with materials to easily share with their database.

TAN Members exchange market intel with other top agents in their area.

So they’re the first to know about quiet properties, motivated buyers, and more.

Selling Your Home

Pre-Launch 37300 N School House Rd Professional Photography and Videography: To enhance our digital marketing efforts, we capture your home's unique features, details, and ambiance through stunning photographs and videos that highlight the lifestyle and panoramic views of your home.

Preparing Marketing Materials: We will prepare all necessary marketing materials needed for the launch on the MLS and TAN, including high-quality brochures, direct mail campaign pieces, and targeted advertisement drafts.

Planning of Top Broker Open House: We will ensure widespread awareness and understanding of your home among local brokers, creating momentum and excitement.

Personalized Services and Communication: We will set a listing-specific entry for your home in our CRM system, where we track all buyer activity, showing feedback, marketing activity, and connections related to your home.

Launch 37300 N School House Rd One week before going live on the MLS, we will leverage our personal relationships with all top brokers in Paradise Valley, Scottsdale, Carefree and Cave Creek, top brokers out of state, and our exclusive networks to ensure we cover all buyer categories, including the ones who prefer to buy only off-market properties that are not known to the general public. The goal is to create a sense of urgency for interested buyers by setting a hard deadline before the home is listed online.

Putting up a limited time can create a sense of urgency because they know it will soon be on the MLS.

Social Media & Paid Digital Our most successful source to get 37300 N School House Rd in front of potential buyers in key areas.

Weekly feature and paid promotion across social media, including Instagram, YouTube, LinkedIn, and Facebook.

Feature on Engel & Völkers Americas corporate account (53.8k followers).

Feature on Jim, Bob and EV Scottsdale’s social media accounts (10k combined following).

Feature on all Gestalt Group office accounts.

Targeted YouTube ads in key markets: California, Texas, Utah, Florida, Chicago, NY, and locally.

Targeted search ads via Google, to target potential buyers actively searching for high-end homes in Scottsdale.

Selling Your Home

Direct Agent/Client Reach

Directly communicating 37300 N School House Rd to our contacts in our database.

Top realtor open house.

Monthly email marketing piece to over 8,000 top brokers in key out-of-state markets.

Exclusive feature on the Private Office Portal, providing exposure to Engel & Völkers’ top advisors (300+).

Internal feature on our Gestalt Group listing platform, with exclusive access to 1,400+ Engel & Völkers advisors in top feeder markets for Scottsdale.

Monthly email marketing piece to all Paradise Valley, Scottsdale, Carefree and Cave Creek top agents Monthly Newsletter feature to our team's entire database.

7 MONTH MARKETING ROADMAP

Proposed Marketing Plan 37300 N SCHOOLHOUSE RD

JANUARY

FEBRUARY

MARCH

APRIL

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Selling Your Home

MAY

JUNE

JULY

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

DIRECT AGENT/CLIENT REACH

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

E-mail marketing piece Newsletter feature

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

SOCIAL MEDIA/PAID DIGITAL

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Weekly feature & paid promotion across social media, including Instagram, YouTube, LinkedIn.

Notable Sales 6121 N NAUNI VALLEY DR, PARADISE VALLEY

$12,500,000

20197 N 103RD WAY, SCOTTSDALE

$11,500,000

41 BILTMORE ESTATES, PHOENIX

$7,900,000

6224 E KEIM DR, PARADISE VALLEY

$6,079,000

36324 N 105TH PL, SCOTTSDALE

$5,995,000

6920 E HUMMINGBIRD LN, PARADISE VALLEY

$5,870,000

253 WHITE PINE LN, PARK CITY $50,000,000

10163 E HUALAPAI DR 2917, SCOTTSDALE

$4,750,000

5001 N TAMANAR WAY, PARADISE VALLEY

$4,650,000

11634 N SUNDOWN DR, SCOTTSDALE

$4,550,000

8121 E FLEDGLING DR, SCOTTSDALE

$4,150,000

9810 E THOMPSON PEAK PKWY 802, SCOTTSDALE

$4,150,000

9290 E THOMPSON PEAK PKWY 417, SCOTTSDALE

$4,100,000

12607 E GOLD DUST AVE, SCOTTSDALE

$3,850,000

Our Global Network At Engel & Völkers our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents, but rather, trusted advisors to guide you through your home journey with exten- sive neighborhood expertise, distinguished care... and a bit of real fun.

Made up of market experts around the globe, serving our local communities is our passion.

Expect a boutique experience powered by, what we like to say, the world’s best real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean - for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

$19.72 BILLION TOTAL SALES VOLUME

$87.75 MILLION LARGEST SINGLE TRANSACTION

49 SALES OVER $10 MILLION

27,686 TRANSACTIONS IN THE AMERICAS

15.4 BILLION MEDIA IMPRESSIONS

Our Global Network

Engel & Völkers Headquarters Hamburg, Germany

MEMBERS GLOBALLY

16,652

SHOPS GLOBALLY

1,101

AMERICAS ADVISORS

6,665

AMERICAS SHOPS

309

The Gestalt Group Engel & Völkers Feeder Market Offices owned by Paul Benson

At the Engel & Völkers Gestalt Group, we're more than just a real estate company. We are a family of over 1,400 agents across 55 offices, each strategically positioned in 7 states to serve you better.

Our unique approach to selecting office locations is designed with you in mind. We have chosen areas where people like you often own second homes and travel frequently, ensuring that when we market your home, we speak directly to agents and buyers who know Park City.

This personal and effective marketing strategy is possible because of the strong connections we have nurtured within our network. Each of our agents is not only an expert in their local market but also part of a closely-knit community that spans across states. We know each other personally and meet several times a year, which means when you work with us, you benefit from the collective expertise and support of our entire group.

In 2023 alone, our referral-based sales volume across all 55 offices exceeded $800 million, a testament to the trust and confidence our clients place in us. This achievement underscores our network's effectiveness and unique ability to connect buyers and sellers in a way no one else can.

Choosing to work with us means you're not just hiring a real estate agent; you're gaining access to an unmatched network of professionals dedicated to achieving the best outcome for you.

The Gestalt Group

Gestalt Group Locations UTAH Park City, Salt Lake City, Holladay, Kamas, St. George

CALIFORNIA Santa Barbara, Santa Ynez, Channel Islands, Camarillo, Westlake Village, Calabasas, Beverly Hills, Burbank, San Marino, La Cañada, Glendale, Encino, Pasadena, Santa Clarita, Manhattan Beach, Redondo Beach, Long Beach, Newport Beach, Laguna Beach, San Francisco (2), Sausalito, Danville, Mill Valley, San Anselmo, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

ARIZONA Scottsdale, Scottsdale Waterfront

NEVADA S. Lake Tahoe, Incline Village, Reno

COLORADO Aspen, Snowmass, Carbondale, Roaring Fork, Willits

IDAHO Sun Valley, McCall

WASHINGTON Engel & Völkers, Willits Shop Basalt, Colorado

Seattle Downtown, Mercer Island

Engel & Völkers Private Office As a Private Office advisor, I am part of an exclusive network consisting of the top 1% of Engel & Völkers advisors worldwide, and I can directly feature your home to this network, including the advisor’s clients.

Your home will be uploaded to the Private Office Portal, which each Private Office Advisor has access to, with the ability to include in their own listing portfolio.

PRIVATE OFFICE PORTAL The Private Office Portal, accessible at evprivateoffice.com, is a premium web portal for ultra-affluent clients. It features high-quality listings and market intelligence globally, presenting properties in detail with high-resolution images, videos, and comprehensive documentation. The portal is designed to showcase properties effectively to a discerning audience, while Private Office Advisors offer expertise in handling exclusive real estate transactions, including private vineyards, luxury penthouses, and yachts. Their success is attributed to their extensive personal and professional networks in prestigious locations worldwide.

Exclusive Networks

Strategic Out-of-State Marketing Partners Paul Benson Park City, UT

Over $1.6B Combined 2023 Sales Tyra Rudrud Vail CO

Private Office Advisor, Licensed Partner and CEO of Engel Völkers Gestalt Group, Paul Benson has been regularly ranked the #1 Advisor in Utah for sales volume for the past 10 years with over 1,000 transactions and $2 billion in closed sales. For the past two years, he has been ranked the #1 Advisor world-wide among the entire Engel & Völkers Network.

With over 25+ years working in Vail real estate, a private office advisor, and broker/owner of E&V Vail and Beaver Creek, Tyra excels at guiding people to own a piece of the mountain dream. Tyra’s service exceeds all expectations, providing the personalized, individual 5-star experience that makes her the leading expert

Ken Dara Marin County CA

Jenni Ames Chicago, IL

A Top Producing Advisor in California’s North Bay Market, Ken is a founding member of Realm Global Network, an organization dedicated to performers in the top half percent in real estate. He is a member of REV Network since 2018, and the Top Agent Network, which he’s worked with since 2015.

Jenni is a Private Office Advisor and Licensed Partner and ranked among Chicago’s top ten agents/ teams for the last 21 consecutive years with $1.8 billion in career sales. She prides herself in having highest standards for herself and raise the bar in our industry.

Lindsay Bacigalupo Minneapolis, MN I provide a tailored, luxury real estate experience at every price point. Partnering with Geoff Bray, we opened Engel & Völkers Minneapolis to reshape the industry. My expertise in new construction, relocation, and luxury markets, along with personalized marketing, allows me to connect deeply with clients. Being named a Top Ten Real Estate Advisor globally within Engel & Völkers is an honor and a testament to the lasting impact I make on my clients' lives.

and top-producer year after year.

Noel & Mercedes New York City, NY The Mercedes Berk Team ranks as the number one producing team in North America at Engel & Völkers in 2015, 2016, 2017, 2018 and 2020. The team was responsible for the 3rd largest sale in New York City in 2016, which was the 10th largest residential sale ever recorded in the city.

Melissa Temple Aspen, CO

Anne Fish Jackson Hole WY

Melissa Temple is a top-producing advisor in the Aspen Valley, renowned for her philosophy of living life fully and infusing fun into every real estate experience. Known for her market-savvy, dedication, innovation, honesty, loyalty, and sharp instincts, she excels in crafting real estate experiences that deeply resonate

Since she became licensed in 2001, she has sold over $115 million worth of real estate. Her career

with her clients. Extremely personal, confidential, and discreet, Melissa not only meets but exceeds her clients' expectations, often leading them to associate 'fun' with 'real estate.'

skyrocketed in 2020 when she joined Engel & Völkers Jackson Hole. Not only do her numbers speak volumes, but her testimonials back them up. Anne has a diverse background which helps her connect with buyers and sellers on many levels. Anne was recently inducted into Engel & Völkers Private Office - the top 1% of advisors in the E&V worldwide network.

Pollyanna Snyder Bozeman, MT

Scot Pearcey Vancouver, BC

Selling real estate for 25 years in various states of California, North Carolina, Colorado and in most recent years, Montana PollyAnna is part of Engel & Völkers Private Office Group, and has a list of clients and property transactions that consistently rank her among the top Advisors in the country.

Scott, a Private Office Advisor and Licensed Partner along with his business partner Jim LeBlanc have been

Pavi Micheli St Helena, CA Licensed since 1992, Pavi Micheli offers exceptional service and care to her real estate clients. With an MBA from Thunderbird, she brings strong financial and negotiation skills, honed through her experience starting Pavi Wines. Combining her passion for people, homes, and business, Pavi meets the needs of both buyers and sellers. Clients praise her professionalism, thoroughness, and unmatched post-closing support.

part of over $500M in real estate sales in Victoria since 2007. Scott is a 10 consecutive year Gold MLS Award winner. This is the top 10% of all Realtors in the Greater Victoria area.

Andrew Carros Vancouver BC Andrew Carros, COO of Engel & Völkers Vancouver, has nearly 20 years of real estate experience. He and his father, Greg, formed the Carros Group, managing three Vancouver offices with 100 advisors. In 2018, the Vancouver office won the EV Cup for best culture. Andrew focuses on communication, negotiation, and work-life balance, fostering a supportive environment. His leadership reflects Engel & Völkers' values of passion, exclusivity, and competence.

We want to express our gratitude for your consideration of our team as potential representation for selling your home.

The synergy of our innovative print and digital marketing strategies, coupled with the invaluable access we offer through our exclusive networks, sets us apart in a crowded field.

Thank you for considering us as your partners. Together, we're poised to achieve great success.

Jim & Bob

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