3339 Big Spruce, PARK CITY, Utah 84098

selling your home Engel & Völkers Salt Lake Presented to William Keever

3339 Big Spruce, PARK CITY, Utah 84098

Experts At Your Service When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals.

Engel & Völkers advisors are known for their unparalleled professionalism and their dedication to providing high-quality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity and passion, as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with knowledge and valued connections that help maintain our consistent leadership internationally.

We will do all we can to market your property in order to obtain the best outcome for you - the highest possible purchase price and a stress-free transaction.

?Quality product offerings, premium service and innovative thinking never seem to go out of style.?

Christian Völkers, Founder

6892 N STAFFIN DR #18 HEBER CITY, UT $1,089,000

How We Sell For Success 01.

Your Trusted E&V Advisor

02.

You're in Good Company

03.

The Gestalt Group Advantage

04.

The Selling Process

05.

Effective Marketing Measures

06.

Proposed Marketing Plan

07.

Beyond the Transaction

Your Trusted E&V Advisor An Engel & Völkers real estate advisor invests their time to monitor and understand the local real estate landscape as well as your unique needs and goals.

Through our local market expertise, sophisticated and data driven marketing solutions and collaborative global network, the power of Engel & Völkers is at work on your behalf.

Our goal is to deliver you desired results, to not only meet, but exceed your expectations, and to provide you with peace of mind as a trusted partner standing beside you through every step of the selling process.

Sellers Presentation | Your Trusted Advisor

MAIN STREET PARK CITY, UTAH

Meet Henriette Lacroze Originally hailing from Denmark, Henriette Lacroze moved to New York City in 1990, where she received an Associates Degree in Accounting, followed by a Bachelor of Science in Business Administration and Economics with an International Focus from Fordham University. In 1998 Henriette moved with her family to the Cold Spring Harbor Area on Long Island, New York, where they resided for 25 years.

After raising her three children she decided to pursue a career in real estate, and has experience of buying and selling several homes in the greater New York area, joining the real estate industry was a natural development.

In the summer of 2021 Henriette and her family permanently moved to Utah. Drawn by its unique nature, beauty, people and year round recreational activities, they now call Utah home.

Sellers Presentation | Your Trusted E&V Advisor

Meet Tyler Larsen Tyler chose real estate in part to turn his love of helping people into a profession that could provide the means to give back to his community, build an effective business and share my knowledge of the real estate market with his clients, family and friends.

He has lived in the great state of Utah all of his life, with most of that time in West Jordan and Millcreek. He grew up biking, hiking, skiing, camping, and spending time enjoying all the natural wonders that this state has to offer. Living and working here has given him the knowledge of the Utah housing market he has to help you get the home or investment property you have always wanted.

Sellers Presentation | Your Trusted E&V Advisor

4466 S ENCLAVE VISTA LN SALT LAKE CITY, UTAH

Most Recent Shop Sales 4466 S ENCLAVE VISTA LN, SALT LAKE CITY $1,300,000 Represented the Seller

3852 E ISLAY DR #41, HEBER CITY $1,001,620 Represented the Seller

2225 S 2100 E, SALT LAKE CITY $940,000 Represented the Buyer

3895 E ISLAY DR #29, HEBER CITY $969,900 Represented the Seller

3895 E ISLAY DR #29, SALT LAKE CITY $780,000 Represented the Buyer

3894 E OBAN CT #7, HEBER CITY $967,820 Represented the Buyer & Seller

4199 FAIRWAY LN, PARK CITY $2,470,000 Represented the Buyer

2530 E CATALINA DR, COTTONWOOD HEIGHTS $853,500 Represented the Buyer

©2022 Engel & Volkers. Information based on sales reported in Park City Multiple Listing Service, public records and other sources, consisting of residential sales from Month 1st, 2021 to Month 30th, 2022. *Indicates list price is represented due to confidentiality requirements. All information should be independently reviewed and verified for accuracy.

You?re In Good Company From the begininng, Engel & Völkers began providing luxury services as a boutique agency known for its highly specialized real estate services to a small, but exclusive, clientele. Today, as an international brand serving the needs of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share.

We know the unique features of your local towns and neighborhoods because we understand that these differentiators offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop.

Our advisors are area experts, most of whom are longtime locals in your neighborhood and surround themselves with a network that shares the ability to reach buyers and markets locally, nationally and around the world.

Sellers Presentation | You?re In Good Company

ENGEL & VOLKERS WINTERHUDE Winterhude, Germany

ENGEL & VOLKERS GLOBAL HEADQUARTERS Hamberg, Germany

Our Origins As A Global Leader Engel & Völkers was founded in 1977 in Hamburg Germany as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise.

In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia and the Americas. Today, there are more than 15,000 real estate advisors in over 34 countries.

With an Americas headquarters located on Park Avenue in Manhattan, our Americas network attributes to the greatest growth for the brand, with local shops rapidly opening throughout the US, Canada, Caribbean and Mexico.

Although Engel & Völkers has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly valued network, and an unparalleled level of service.

The Core Values There is a single vision shared by the thousands of professionals who represent Engel & Völkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context with total passion.

To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce the meaning of our brand for each and every Engel & Völkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs.

They will develop a customized strategy and provide the specialized services that will work exclusively for you.

Sellers Presentation | You?re In Good Company

Million Euros Net Commission (May 2022)

Global Shops

Countries

Professionals

483.54

1051

32

16K +

The Global Network At Engel & Völkers our passion is exceeding client expectations, so it's only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It's why we don't simply have agents, but rather, trusted advisors to guide you through your home journey with extensive neighborhood expertise, dinstinguished care... and a bit of real fun.

Made up of market experts around the globe, serving our local communities is our passion. Expect a boutique experience powered by, what we like to say, the world's best real estate brand.

Whether cruising the coast of California or alfresco dining under the stars in the Caribbean - for all those unforgettable moments in your life, Engel & Völkers offers exclusive services tailored to your needs. With access to the most robust real estate market data available, our advisors have the local knowledge to help you interpret what it all means to you.

24 Hours with E&V Our brand strength and extensive global network drive engagements 24/7, 365 days a year.

Engel & Völkers means handcrafted attention to every detail, expert knowledge and insight, meticulous white-glove service tailored discreetly for your property, and unmatched exposure.

Sophisticated systems and smarter strategies are just starting points. It's our standard of service that sets us apart... and our standards are high.

Sellers Presentation | You?re In Good Company

Gestalt Group Advantages We are a group of highly specialized real estate professionals at the top of our respective markets.

We work together to leverage our attributes and geographical advantages to ensure all E&V advisors come out on top.

Park City. Salt Lake City. San Francisco. Lake Tahoe.

Napa Valley. Newport Beach. The location is irrelevant, wherever Engel & Völkers opens its doors, the philosophy remains the same. The group is an interconnected system, referrals are frequent, and cross-marketing is embraced. Outside of our group, it is not uncommon to pick up the phone to call Germany for marketing ideas, or assistance in locating an international referral agent.

Above all, we are a family made up of the top agents in our markets. We represent some of the most affluent individuals in the country, and we have a fantastic time in the process.

Sellers Presentation | Gestalt Group Advantages

ENGEL & VOLKERS SALT LAKE SHOP Salt Lake City, Utah

GG Locations + California Santa Barbara, Santa Ynez, Newport Beach, Laguna Beach, Belmont Shores, Beverly Hills, Sherman Oaks, San Francisco, Sausalito, Mill Valley, San Anselmo, Kentfield, Fairfax, Santa Rosa, Healdsburg, Napa, St. Helena, Sonoma, Mendocino, Truckee

+ Utah Park City, Salt Lake City, Eden, St. George

+ Nevada South Lake Tahoe, Incline Village, Reno

+ Arizona Scottsdale, Scottsdale Waterfront

+ Colorado

The Connection Source

Aspen, Snowmass, Carbondale, Basalt (2)

+ Idaho Sun Valley, McCall

With Engel & Völkers and the Gestalt Group, you have a dedicated team working to achieve your real estate goals on both a local and global scale. Working with Engel & Völkers means you receive the personal service of an expert advisor with specialized knowledge of local market activity and trends. This individual is not only a market leader, but is supported by an exclusive global network of systems and professionals dedicated to providing the most exceptional home buying and selling experience possible.

The power of the Engel & Völkers network is shown through its collaboration in executing and delivering marketing campaigns, public relations exposure, social media engagement, content creation, and global outreach. With the local market expertise found in our neighborhood shops, the support you receive is amplified through our Americas headquarters in Manhattan and global headquarters in Germany.

©2022 Engel & Volkers. Information based on sales reported in Park City Multiple Listing Service, public records and other sources, consisting of residential sales from Month 1st, 2021 to Month 30th, 2022. *Indicates list price is represented due to confidentiality requirements. All information should be independently reviewed and verified for accuracy.

Our Focus Is You As an Engel & Völkers client, you are our highest priority.

Our collaborative approach to the sales process means involving you in as much or as little of the activities as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you?d like and through the specific channels you find most convenient.

+ Feedback Written reports after each showing

+ Updates Activity reports on the status of your sale

+ Information Latest market information

You will receive regular updates on the status of your property, written reports on each showing, details of our marketing campaigns and new measures before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service to achieve your real estate goals.

+ Metrics Evaluation for marketing measures

+ Upgrades Advice on aesthetic improvements

Your Specific Needs No two clients are the same. The better we know you, the better we can serve you, which is why we start with an individual consultation with every client. Our goal is to get an in-depth understanding of your expectations and to learn more about the property you?re interested in selling through the person who knows it best, you.

With local market expertise and global reach as an international, premium real estate firm, you will experience exceptional service that starts from the initial consultation.

Your Engel & Völkers advisor will review every aspect of your property, ask questions, and research local market trends and activity. These steps will determine key marketing points, the ways in which we collaborate on an effective and compelling pricing strategy, your home?s target audience, as well provide a full understanding of your specific real estate goals.

This crucial first step outlines a strategic course for you, your advisor, their brokerage, as well as the Engel & Völkers brand to work together to sell your home at the highest price point within an acceptable time frame and in a stress-free manner.

+ Feedback Review your property

+ Updates Conduct a homeowner interview

+ Information Research market activities and trends

+ Metrics Outline pricing strategy

+ Knowledge Gain understanding of unique needs

Research & Results When listing your property with Engel & Völkers, you receive the invaluable benefits of its exposure to our highly targeted contacts and network of shops and advisors across the street, across the country and across the world. The listing process begins with a comprehensive analysis of your property by an Engel & Völkers advisor who uses proprietary tools and standards to create a Comparative Market Analysis that includes a

pricing and marketing strategy, giving your home a greater chance of finding the best buyer in an acceptable time frame. A Comparative Market Analysis performed by an Engel & Völkers advisor is an essential part of the services we provide. It is the most accurate assessment of your home?s value based on data and information that includes current and historical real estate activity in your market.

The Selling Process whether it?s your first time selling a house, or this is another move within your property journey, the key to an optimal experience is partnering with the best.

With Engel & Völkers, you?ll engage a trusted real estate advisor whose expertise is backed by a reputable local brokerage and a leading global real estate brand. Our advisors are truly passionate about helping you navigate the real estate market and find the right buyer for your property. Engel & Völkers maintains consistent high levels of service throughout the world to ensure the satisfaction of our truly valued customers.

Sellers Presentation | The Selling Process

Letting Your Home Tell The Story Careful planning, preparation, and a deep understanding of your property are the three key elements that contribute to a successful home showing or open house. From strategic scheduling and professional staging to the creative approach of hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property.

Our list of contacts include professional services for light repairs, landscaping, and staging. We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the greatest results and work with you schedule.

After the showing, we will collect valuable feedback and information from those who have attended to enhance our marketing efforts from then on.

+ Highlights Talking points for the best features

+ Design Making design and style decisions

+ Organize Decluttering the environment

+ Scheduling Time management and planning

+ Maintenance Minimal repairs and clean up

Sellers Presentation | The Selling Process

Level of Service Your Engel & Völkers advisor will tend to your every need throughout the home sale process. You can expect insight and information from a market expert along with a detailed sales strategy tailored to your specific property. Our advisors will be proactive in their communication and provide ongoing consultation.

The marketing professionals at Engel & Völkers who support our advisors have committed themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible.

Engel & Völkers' entire global network is committed to our core values of competence, exclusivity and passion, and is dedicated to delivering on these promises when working with our clients every day.

Sellers Presentation | The Selling Process

Listing to Sell

Optimum Moment

To find the ideal buyer for a home, it must be exposed to the largest, most relevant audience of potential buyers. Because Engel & Völkers has shops and advisors spanning the globe, there are no boundaries to the exposure we can provide for your property. The market has a direct impact on the amount of attention a home will receive based on its listed price.

The following chart demonstrates that interest and excitement among potential home buyers are highest within the first four weeks a property is on the market. At this level of interest comes the best opportunity to apply Engel & Völkers marketing programs in order to communicate the value of your property and, ultimately, to sell it. Preparation and an effective pricing strategy are crucial in capitalizing on this initial exposure, and your Engel & Völkers advisor is very experienced in strategically navigating through this critical time for optimal results.

Pricing above market value will get the attention of fewer potential buyers, while pricing at or slightly below market value will attract more. As a trusted advisor, it is my passion and responsibility to understand market trends to create the most strategic listing and marketing strategies. I want to ensure that you receive the best value for your home, allowing you to move on to the next phase of your life.

Best Possible Outcome Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process, inspections, contractual issues, and closing preparations. We communicate often throughout this process, it is our role to stand firm and skillfully negotiate on your behalf to achieve the best results for you. We will assist when escrow opens, be present at closing, and handle the exchange of keys.

+ Preparation Proper document management

+ Diologue Managing communications

+ Hands-Free Escrow management

+ Service Full service at closing

Sellers Presentation | The Selling Process

Effective Marketing Measures Engel & Völkers manages a global marketing infrastructure out of our corporate headquarters in Hamburg, Germany that supports our shops and advisors worldwide. This support adds to the targeted marketing strategies delivered by our Americas headquarters in Manhattan to support the local markets served by our Engel & Völkers advisors.

Each local shop then leverages the brands national and international resources and reach through its dedicated marketing specialist who works with each advisor to create customized, multi-channel campaigns for each property we market.

Engel & Völkers marketing strategies and offerings are rooted in data and research for optimal results - at every level. By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure of the property alongside messaging and branding to attract the most qualified buyers. Our creative approach is also backed by consumer data and testing to ensure we highlight your property in the best light.

Sellers Presentation | Effective Marketing Measures

Storytelling Through Imagery Whether online or in print, your home has only one chance to make a great first impression on a potential buyer. Because it can take only a few moments for an opportunity to be won or lost, it becomes all the more critical that the presentation of your property is professionally and artistically styled.

We only work with professional photographers and videographers who have earned our trust when it comes to the quality of their work. They are the best in their fields and produce work that captures both the details and the essence of a property?s greatest features and assets.

On our websites, brochures, print advertising, and videos, exceptional presentation is not only an essential requirement of the Engel & Völkers brand, it also greatly increases the chance of connecting your home to the right buyer.

Custom Strategies With a full understanding of your home?s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that will stand out on the pages of world-class publications where Engel & Völkers advertisements are placed.

Our designers and copywriters will work together to build your campaigns that may include direct mail, online and print advertising, social media, as well as high-end showcase exposés that will appear in targeted shops throughout our global network.

We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and everywhere around the world.

KEY FEATURES: Professional, high-quality, creative marketing. Engel & Völkers brand recognition. Advertisements in local, national and international publications. Preferred placements and branding on top real estate search sites. Presence on the Engel & Völkers global website platform. Social media and public relations.

Sellers Presentation | Effective Marketing Measures

Marketing Intelligence Just like every property and client, there is never a one-size-fits-all approach. That?s where data intelligence comes into play. In analyzing a proprietary blend of both internal and external data points, MaX determines the most influential marketing strategy for every advisor in every market based on their goals, home price points and their targeted audience and provides education to help them execute on it.

Intelligence for marketing single listings MaX also allows advisors to determine the unique optimal marketing mix for each of their listings. Advisors simply input a home address of any property in the Americas, price point and targeted buyers, and MaX delivers the marketing channels that are most effective for marketing that specific home.

MaX MaX was designed to help advisors reach the right buyers for their listings Real Estate Industry Exclusive Technology

Promoting Your Home Engel & Völkers is proud of its award-winning, multi-faceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent. Homes with compelling stories and notable features are shared by our corporate headquarters team with key reports, editors, and producers from some of the most highly regarded news outlets. Through these efforts we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third party resource. Editorial Engel & Völkers property features have appeared in outlets such as The Wall Street Journal, Architectural Digest, Homes & Land, Inman, and in major metropolitan media throughout the Americas, Europe, and Asia.

Engaging Prime Visitors The Engel & Völkers global platform is at the center of our integrated online marketing strategy.

Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers from nearby towns, the Americas, and from countries around the world, our online presence receives 3.2+ million unique visitors every month.

With industry leading design, tools and functionality, the Engel & Völkers global platform enhances engagement and generates leads to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure for local and regional home buyers, while potential buyers can discover our listings located throughout the nation from our Engel & Völkers Americas site.

International buyers visiting any of our other Engel & Völkers websites are also linked into our pages for maximum exposure.

Sellers Presentation | Effective Marketing Measures

Giving You The EDGE Global reach with boutique style is what you can expect when working with an Engel & Völkers advisor here and around the world. Providing unprecedented reach of your property, Engel & Völkers offers the exclusive EDGE (Extensive Domestic & Global Exposure) platform designed to maximize online exposure of your listing to qualified buyers worldwide via a suite of highly trusted and strategic online and mobile marketing partners.

But we don?t stop there. With a global network of more than 15,000 real estate professionals in more than 34 countries, we not only reach millions of consumers, but are able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek... like yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Direct Digital Promotion The Engel & Völkers network also uses email marketing effectively and efficiently to inform buyers and other real estate professionals about your home. Our marketing platform and efforts allow us to promote your home to not only the clients and contacts of the listing advisors, but gives access for much of our advisors to send out your home to their client base as well.

It is well documented that this marketing strategy is highly effective and allows us to expose your home to as many potential buyers as possible. This form of direct marketing has the highest return on investment by directly sending out awareness of your home to potential buyers across to a larger collective audience.

Sellers Presentation | Effective Marketing Measures

Engaging Fans, Sellers & Buyers The Engel & Völkers network uses social media to connect with advisors, consumers, and influencer across the globe. The content, news, and listings we share are designed to engage and inform followers, ensuring that our brand, services, and premier properties remain a topic of conversation.

Our social media strategy is to be where our clients are and where potential clients want to be, to provide content of value and enjoyment, and to drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours and to increase their exposure to a targeted sphere of influence.

Exceptional Exposure

WALL STREET JOURNAL

MANSION GLOBAL

Reaches a distinguished, global audience each month of 45.2 million digital readers who have an average household net worth of $1,632,591. When you list your home with Engel & Völkers, your property is seen not only on WSJ.com, but also its affiliated sites targeting Europe, Latin America, India and China. We ensure that your home has online exposure in all major markets - a high priority for selling premium properties to today?s digital savvy and often international clientele.

Reaches a distinguished and global audience, Dow Jones & Co. has expanded its marketing power through Mansion Global, a standalone, luxury real estate website, mobile app and print publication that connects wealthy global buyers with extraordinary properties. Our partnership with Mansion Global showcases Engel & Völkers listings of $1 million and greater to the wealthiest subscribers of the WSJ, with stunning imagery appearing on sites in multiple languages.

JAMES EDITION

PRIVATE RESIDENCES

James Edition is the premium online marketplace where high net worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and accouterments of a luxurious lifestyle.

Through a combination of automation and manual curation our moderation team selects the highest quality of listings on the market.

Published four times a year, Private Residences Americas offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers.

Highlighting your property?s most attractive attributes and details, this publication reaches potential buyers in Engel & Völkers markets throughout the Americas as well as distributed in select European Engel & Völkers shops.

The GG Experience Engel & Völkers - GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living.

Published seasonally in six languages, GG explores culture, art, design, and architecture as well as profiles of innovators, artists, and celebrities, and the incredible homes in which they live.

GG is also the premium magazine in which we feature luxury properties represented by Engel & Völkers, such as yours.

As part of GG, your property can be delivered directly to Engel & Völkers - top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.

Sellers Presentation | Effective Marketing Measures

Beyond The Transaction Even after the transaction has been completed, our commitment to service continues.

We remain dedicated to our client relationships and will promptly respond to any requests or questions you may have as you seek to live the best life possible in your new home. Our passion is knowing the communities in which we serve, inside and out, and we want to be a continuous resource for you after all, we live here too. At Engel & Völkers, we take a long-term view of our client relationships.

Through our research and interactions, we further understand your preferences to provide ongoing customized service for your future real estate needs.

We also aim to impress you with the level of high-quality service we provide so we can continue as your advisor - and potentially one to your friends, colleagues, and family members - as you seek to achieve your future real estate goals.

Sellers Presentation | Beyond The Transaction

Henriette Lacroze Engel & Völkers Salt Lake Global Real Estate Advisor +1 (917) 301-0781 henriette.lacroze@evrealestate.com henriettelacroze.evrealestate.com DRE#12808171-SA00

Tyler Larsen Engel & Völkers Salt Lake Global Real Estate Advisor +1 (801) 870-0789 tyler.larsen@evrealestate.com tylerlarsen.evrealestate.com DRE# 11852370-SA00

Exceptional Results | Local Expertise | Global Presence ©2022 Engel & Völkers. All rights reserved. Each brokerage is independently owned and operated.