Digital Banking Environmental Checklist Please assess to what extent digital transformation has already become part of the culture in your organisation.
Do you know your customers’: Personal data Financial profile and history Habits and behaviours Areas of influence Do you have social media presence? Corporate website Facebook Twitter Other communities Do you have a community? Groups of customers associated by profile as defined by marketing An internal employee community in the intranet A customers’ community on the internet An open community on the internet Can queries and complaints be addressed at: Branches? Corporate web sites? Through social media channels? Through a community of users? Is there a customer rewards scheme in place? Standard, on average balances per product Based on product usage By social media interactions By peer-praised activities in the user community
The more boxes you can tick in this list, the more you are ‘in the game’. A traditional banking approach will tick only 8 to 10 boxes. A modern enterprise geared to digital banking will tick almost all of them, or at least 12. The list above is one that will define your flexibility. Your ability to react, analyse and learn. In order to assess the foundation for your digital transformation strategy please review the technical check list. GFT Group | › gft.com
09/2015