Editorial Board / Vol. 2, No. 2, 2010 / GfK MIR
EDITORIAL BOARD
/// EDITOR IN CHIEF: Hermann Diller, Professor of Marketing, University of Erlangen-Nuremberg, Germany
Manfred Bruhn, Professor of Marketing, University of Basel, Switzerland /// Sunil Gupta, Edward W. Carter Professor of Business Administration, Harvard Business School, Boston, USA /// Alain Jolibert, Professor of Marketing Research, University of Grenoble, France /// Nicole Koschate, GfK Professor of Marketing Intelligence, University of Erlangen-Nuremberg, Germany ///
/// OPERATING EDITOR: Dr. Christine Kittinger-Rosanelli, GfK Marketing Intelligence Review
Srinivas Reddy, Professor of Marketing, Singapore Management University, Singapore /// Werner Reinartz, Professor of Marketing and Retailing, University of Cologne, Germany /// Hans-Willi Schroiff, Corporate Vice President Global Market Research, Henkel KG & Co. KGaA, Dusseldorf, Germany /// Bernd Skiera, Professor of Marketing, University of Frankfurt/Main, Germany /// Dr. Hans Stamer, Senior Manager Global Market Intelligence, Wrigley GmbH, Unterhaching, Germany /// Markus Voeth, Professor of Marketing, University of Stuttgart-Hohenheim, Germany ///
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