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Nürnberg, Germany
Die dunklen Seiten des digitalen Marketings Vol. 13 No. 1 (2021)
The Dark Sides of Digital Marketing Vol. 13 No.1 (2021)
Die Reputation Economy Vol. 12 No. 2 (2020)
The Reputation Economy Vol. 12 No. 2 (2020)
Crowd-Innovation: Hype oder Hilfe? Vol.12 No. 1 (2020)
Crowd Innovation: Hype or Help? Vol.12 No.1 (2020)
KI und die Ära des automatisierten Marketings Vol. 11 No. 2 (2019)
AI and the Machine Age of Marketing Vol. 11 No. 2 (2019)
The Future of Retailing Vol. 11 No. 1 (2019)
Die Zukunft des Einzelhandels Vol. 11 No. 1 (2019)
IoT - Konsumenten und das Internet der Dinge Vol. 10 No. 2 (2018)
IoT -Consumers and the Internet of Things Vol. 10. No. 2 (2018)
Markenrisiken im Fokus Vol. 10 No.1 (2018)
Brand Risk Matters Vol. 10 No. 1 (2018)
The Connected Consumer Vol. 9 No. 2 (2017)
Der vernetzte Konsument Vol. 9 No. 2 (2017)
Digitale Transformation Vol. 9 No. 1 (2017)
Digital Transformation Vol. 9 No. 1 (2017)
Marketing und Data Science Vol. 8 No. 2 (2016)
Marketing and Data Science Vol. 8 No. 2 (2016)
Marketing mit Verantwortung Vol. 8 No. 1 (2016)
Responsible Marketing Vol. 8 No. 1 (2016)
Marketing und Produktdesign Vol. 7 No.2 (2015)
Marketing meets product design Vol.7 No.2 (2015)
Marketingerfolg messbar machen Vol. 7 No.1 (2015)
Truly Accountable Marketing Vol. 7 No. 1 (2015)
Social Brand Engagement - English Vol. 6 No. 2 (2014)
Social Brand Engagement - Deutsch Vol. 6 No. 2 (2014)
Emotionen im Marketing - Deutsch Vol. 6 No. 1 (2014)
Emotions in Marketing - English Vol. 6 No. 1 (2014)
Themes Vol. 5 No. 2 / 2013
Themes Vol. 5 No. 1 / 2013
Themes Vol. 4 No. 2 / 2012
Themes Vol. 4 No. 1 / 2012
Themes Vol. 3 No. 2 / 2011
Themes Vol. 3 No. 1 / 2011
Themes Vol. 2 No. 2 / 2010
Themes Vol. 2 No. 1 / 2010
Themes Vol. 1 No. 2 / 2009
Themes Vol.1 /No.1 / 2009
