Geofencing Advertising: How to Increase Footfall at Your Restaurant

The restaurant business is a competitive market. It is not just the local eateries a restaurant owner has to compete with; there is tough competition from the big restaurant and fast food chains. Competing with the latter is daunting, given the brand's popularity and massive marketing budget. Matching up to that is not an easy feat. So, how do you make big bucks through your restaurant business? Is there a way to increase the footfall? What helps you beat the competition? There is one answer to all these questions. Geofencing advertising! Even the big brands swear by this marketing strategy that leverages location targeting.

Location-Targeting Patrons through Geofencing Ads

Let’s see how geofencing advertising works from the patron’s perspective. For instance, Jane Doe is on her way to the office, but she is feeling sleepy because hurriedly, she missed her morning coffee. So, she takes out her mobile to check on some cafés on her way to work. Now, multiple places sell coffee, but out of all, she gets a notification from one; get a free bagel with your morning coffee. They add a coupon code. What would one do? Wouldn’t they buy from the café like Jane?

Geofencing ads drive potential customers directly across the threshold. In this case, how did that café achieve this?

Besides that, geofence marketing targets potential customers from the target location. Jane’s colleagues would receive the same notification, even when they were not searching for a coffee place. That’s because the address was geofenced. Geofence ads can attract patrons using this strategy.

Different Techniques to Attract

Patrons & Increase Footfall

Geofencing marketing is an extensive process with multiple strategies to employ. Restaurant owners can benefit from the following:

• Target the nearby restaurants with significant footfall, the direct competitors.

• Geofence nearby locations like hotels, office buildings, airports, bus stations, gas stations, train stations, tourist places, shopping hubs, etc.

• Restaurants offering food delivery can target nearby residential communities to increase orders.

• Target specific events that comprise people most likely to visit a restaurant.

Location-Targeting Patrons through Geofencing Ads

Geofence ads can generate significant traffic for restaurant businesses. If you want to benefit from geofencing marketing in Brandon or any other US city, connect with the experts at Get Geofencing. They will initiate a campaign that meets your marketing and footfall target. Enjoy the benefits of location targeting with geofencing.

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