spring 2021
MAIN PIPE
In this Issue: READ & WIN – A Chance at a $25 Amazon Gift Card just for Checking out the Magazine! WORD ON THE STREET – What’s the WHOLE story in WHOLEsale? INSPIRE US CONTEST – Send us your photos & videos of Gerber products
QUARTERLY MAGAZINE
READ & WIN Get the latest Gerber info AND the chance to win a prize. Yes, you read that right! Remember those hidden snowflakes in the last magazine? Well we are at it again! In every issue, there will be hidden messages, symbols or tasks within each quarterly magazine. In order to play along: 1. Complete the action needed 2. Enter to win within 5 business days of receiving the magazine 3. Gerber will reach out to three winners with digital $25 Amazon gift cards Have you ever heard of an Easter egg in some type of media? This type of Easter egg refers to a hidden message/feature in a movie, video game, book, etc. Think of “Where’s Waldo” and you will know exactly what we mean. Well Gerber has decided to use a literal Easter Egg to celebrate the Spring edition! To keep things going, we have hidden Easter egg icons throughout the pages of the magazine.
Count them all up and submit your answer here: https://www.surveymonkey.com/r/GerberSpringMag HAPPY READING AND BEST OF LUCK!
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TABLE OF
CONTENTS In the Know – Product . . . . . . . . . . . . . . . . . . . . . 4-5 In the Know – Marketing . . . . . . . . . . . . . . . . . . . . 6-7 In the Know – Sales . . . . . . . . . . . . . . . . . . . . . . . 8-9 Culture & Kudos . . . . . . . . . . . . . . . . . . . . . . . . 10-11 Gerber Does Good . . . . . . . . . . . . . . . . . . . . . . . . 12 By the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Good Clean Fun . . . . . . . . . . . . . . . . . . . . . . . . 14-15 In Memoriam . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 •
Gerber Does Good
•
Good Clean Fun
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In the Know – PRODUCT TEAM Saving Water One Drop at a Time
We all need to do our part to conserve water in the world. But are you aware just how much we do as a company? Try this on...
• In 2011, less than 5% of Gerber toilets sold were WaterSense® approved
• In 2021, more than 50% of our toilets sold are WaterSense approved • In those 10 years, our toilets have saved about 16 billion gallons of
water (the equivalent of Niagara Falls flowing for 9 hours straight)
Now in Stock
We are very excited to announce that the products below are now in stock and available to ship!
Lemora® Bath Collection Kinzie® Kitchen Collection New Brushed Bronze Finish Parma® Bridge Faucet Floor Mount Tub Filler Rough-In Contemporary Floor Mount Tub Filler Traditional Floor Mount Tub Filler
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Avalanche® CT Two-Piece Toilet with Right Hand Lever Universal Tank Levers Burr Ridge™ One-Piece Toilet with Right Hand Lever Viper® 0.8gpf Toilet 10” Rough-in Viper® CE 1.0gpf Floor Outlet Toilet
et ell She igital S d e t Upda le in the D ent vailab Now A et Managem Ass rm Platfo
FLOOR MOUNT TUB FILLERS A statement piece with style and substance • Contemporary, Square, and Traditional styles • Lever handle is ADA compliant • Single function, WaterSense® certified, CEC compliant handshower included featuring a 59" hose • Integrated auto-reset diverter to change between spout and handshower • Pressure balance cartridge protects against scalding when there is sudden change in hot or cold water supply
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In the Know – MARKETING Defining a Good Flush What does a royal flush mean at Gerber? We’re not talking about cards here, we are talking about CCC!
CLEAR
CLEAN CARRY
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CLEAR
CARRY CLEAN
Elevating Efforts
Gerber marketing activities are still revving up! In addition to our various campaigns, the team has developed plenty of tools for your knowledge arsenal! SHOWROOM GUIDE – This guide provides an easy to reference, good-looking tool that brings even more value to our showroom partners.
SHOWROOM GUIDE
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In the Know – SALES The WHOLE story in Wholesale
Hitting the Mark with IMARK! Gerber has earned Platinum status with IMARK Group. A lot of love and attention went into growing sales among these 640 independent plumbing distributors (operating 1,330 locations). Great momentum as we push further into 2021!
Congratulations to the entire team (front line and behind the scenes) who make us better every day!
d life (an the Learn o fr m essons gacy of l ) s e l sa le ! e State Empir d Bill Norris n a Dale
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Word on the Street
Hitting Stride in Canada
Northwest – Big Impact in Utah!
Billy Rasmussen
Thanks to Armour Sales and Mountainland Supply we have secured multiple Brass and VC joint projects. One to spotlight is a 430 unit apartment building, Sage Valley Apartments, that we will be shipping product this summer.
Wins out of Canada could take up this entire spread! But know that Barclay and JBM Sales have secured many multi-family and luxury home projects totally nearly 1,000 units that will include Gerber brass and VC in the coming months! Derek Kirkpatrick
MRO – Gerber in Milan
Midwest – Showroom Success
Ok, maybe it’s not Milan, Italy, but our MRO channel, side by side with HD Supply, helped secure the spec at Milan Apartment Townhomes outside Las Vegas. No gambling for them on 820 units of Viper 1.0 gpf elongated ADA toilets!
Thanks to Deery Pardue, we’ve expanded showroom presence at Aquae Sulis (WM F. Meyer). 24 pieces of brass. 4 decorative toilets. Displacing a competitor! Oh my! Shout out to Brian Sheehy for his extra TLC. Faith Walker
Tim Dunning
Midwest – Worth the Wait!
Southeast – “ProSource’ing” More Gerber
Quickly becoming one of our Top 4 customers, ProSource Supply is on a mission to source us more! Gerber brass displays and VC products have made their way onto their showroom floors (stealing space from a competitor that starts with “T”!). Vince Novinger
Chris Mobley
Northeast – A+ for APR
Southwest – On Pace to Succeed
First, they hit an amazing financial year in 2020 with Gerber. Now APR Supply has joined our marketing program to push customers into their showrooms. An immediate result? A large opening stock order of decorative products and six freestanding displays. Tom Schlegel
Gerber welcomes Pace Supply as a valued strategic partner. Both teams worked together in converting projects from TWO big name competitors, to Gerber Brass and VC. Making this win twice as nice! Nicole Krol
Gulf Coast - Home Is Where the Gerber Is
Builder & Hospitality – Another 3 Years with Pulte
And that home is now John Houston Homes in Texas. This semi-custom builder, will include Gerber VC in their 730+ new builds throughout the year.
Jesse Bain
Good things really do come to those who wait, 10 years to be exact! Thanks to our valued partners at Curnayn Sales for continually believing in Gerber and helping us close a deal with Drees Home Builders, converting competitor product to Gerber Brass and VC! That’s 1,000 homes in the Midwest!
We are pleased to share that Pulte Homes have signed another 3 year agreement with Gerber. This means 3 toilets per new home in over 16k new homes annually.
Art Rehner GERBER
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Culture & Kudos
Organizational Announcements
Gerber Website Makes the Podium As many of you know, our in-house marketing team, in collaboration with our partner Solid Digital, relaunched the Gerber company website in the US and in Canada last fall. Well, it seems customers aren’t the only ones who are liking our work. In fact, the new Gerber website has recently been recognized for its re-design by several leading industry marketing organizations. The MarCom Awards (Platinum), W3 Awards (Silver) and Davey Awards (Silver) have all honored the work this team did collectively. Congratulations to the many Gerber team members who were involved in this important initiative! And, if you haven’t yet spent time on the redesigned site, we hope you will soon.
Prize-worthy Design! Our ID and product teams have amazing news to share! Globe Union has won a product design award for our entry in the 2021 Red Dot Design Competition! The Red Dot Award: Product Design dates back to 1955, and every year it is merited to the year’s best products. Whether aesthetically appealing, functional, smart or innovative, what the award-winning objects have in common is their outstanding design quality. According to the motto “In search of good design and innovation”, the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. This prize is a great honor and is a direct result of our team’s efforts to promote our product design innovation and Globe Union’s market visibility.
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UNIVERSAL TANK LEVER
The Gerber® universal tank lever provides an all-around easy solution. This lever can serve as a replacement to fix a sticking, corroded or broken lever, and the design is versatile and attractive to complement any bathroom style. Swapping out a standard lever is a great way to upgrade any toilet and add a touch of customization to the space.
Universal Handle & Lever
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Designed to fit all Gerber gravity single flush toilets, and most other gravity single flush models on the market
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Easy to install and adjust – no bending
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Fits all flapper chains, links & bead styles
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Attaches to all flush valve styles & sizes
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Optimized to be used with both 2" and 3" toilet flappers
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Engineer-grade material performs as well as brass & aluminum
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Corrosion & chemical resistant – guaranteed not to rust
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Reinforced elbow for improved strength
CHROME
28.00
GA70036054
$
BRUSHED NICKEL
GA70036054BN
30.00
$
SATIN BLACK
GA70036054BS
32.00
$
Fits All Positions
FRONT
SIDE
ANGLE
SIDE, DOWN
RIGHT
5
YEAR
WARRANTY
gerber-us.com © 2021 Gerber Plumbing Fixtures LLC. All Rights Reserved G21-SELL-UTL GERBER
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Gerber Does Good Gerber has had a long standing collaboration with World Vision – for over a decade we have supported their mission closely. The World Vision mission is to support children and families in need locally, as well as globally, tackling the causes of poverty and injustice. This includes clean water, hunger & food security, disaster relief, and more. Their goal is EMPOWER people out of poverty. World Vision states they are “Dangerously soft-hearted. But just the right kind of dangerous.” We believe that our partnership with World Vision has allowed Gerber to become a danger to poverty by: • Providing consistent & significant product donation to The Storehouse program – These product donations are used to build and refurbish homes throughout the US of those affected by disaster or poverty • Participating in The Storehouse School Tools kit building event for over a decade – this program provides school supplies to underserved and underprivileged areas in the US • Participating in the annual Global 6k for Water event – this raises funds to bring clean and potable water for those who need it the most throughout the globe • Crystal Vision Breakfast Sponsorship which is an annual event that raises awareness to helping equip families in the U.S. to lift themselves out of poverty. o In 2019 we received the Partnership Award o In 2010 we received the Crystal Vision Award We are proud to say that not just Gerber, but our whole industry, has stepped to support the World Vision mission throughout the Covid Impact. To learn more about how we have stepped please visit this page https://www.worldvision.org/lp/crystalvision If you’re looking for opportunities to personally help the World Vision mission, you can join the next Global 6k for Water https://www.teamworldvision.org/index.cfm?fuseaction=cms.page&id=3123&referrer=wvushome
The Gerber Team, Thomas Sommerville, and Capital Mechanical have come together to provide product donations for Hero Homes. The donations go towards building homes for disabled veterans and their families. The mission of Hero Homes is to provide resources to deserving vets and their by building a solid foundation for their future and the dignity of an independent life in a wonderful small town community setting. Hero Homes provide the opportunity for disabled veterans to rejoin society with the security and pride of home ownership. We are thankful to be a part of such a worthy cause! 12
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BURR RIDGE
™
Form meets function with the Burr Ridge™ collection. Each piece incorporates simple lines and styling that add a bit of subtle beauty to the room.
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By the Book BOOK: T hink Again: The Power of Knowing What You Don’t Know AUTHOR: Adam Grant RECOMMENDED BY: Jennifer Hulick, Customer Care Manager Why Jennifer Loves It: This book encourages us to welcome disagreement and not surround ourselves with only like-minded people because if we do that, how will we continue to grow and learn? Being wrong is okay. Not knowing is okay. Admitting and respecting this does not show weakness, but actually demonstrates humility and strength. Given how divided we are as a people, I challenge us all to stop and rethink some of our beliefs and “truths” and we may find we have more in common than we initially thought. (And he was able to get die hard YANKEE fans to root for the RED SOX!!)
Good Clean Fun Help us Inspire Others!
Here at Gerber, we make some of the best quality faucets and toilets on the market. These products live in our homes, in the beautiful spaces we take the greatest pride and joy in. Our marketing team wants to better tell the story how Gerber helps us share our own personalities and inspires our home design. The way we decorate and use our homes is as diverse as the Gerber team and our products. We invite you to share stylized images of the Gerber products you have in your home. Please send your images to communications@globeunion.com; one randomly selected entrant will win a $25 VISA gift card.
Do: • • • • • • •
Do add props such as plants, décor, or knick-knacks that add personable style to the scene Do use natural light when available Do take shots from as many angles as possible Do try to keep your camera or smart phone straight up and down (parallel to the walls) when taking your shots Do take several shots from the same angle so you can choose the straightest option Do click your screen to experiment with focus to balance the light Do take both close-up shots and whole room shots
Don’t: • • • • •
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Don’t use flash if your room is too dark. Instead, resort to using the overhead lights Don’t overly clutter the area with too many items Don’t leave toilet lids open Don’t show any personal items you wouldn’t want to share Don’t capture yourself in any mirrors or highly reflective surfaces
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While these images don’t include Gerber products, we hope these inspire you for the kind of images we are looking for.
National Dress Up Your Pet Day!
The U.S. Customer Care Team has been trying to keep things upbeat and positive during this challenging time. On January 24th, they participated in National Dress Up Your Pet Day! There were some extroverts, some shy pets, but one thing is for sure: they are sure to brighten up your day!
Brandy Livas
Chewie Walsh
Daisy Hulick
Employee Appreciation Day
Forrest Chastain
Harvey Livas
Oscar Pierce
Petey Hulick
Titus Wallace
Zippy Pierce
At Gerber we are grateful for the people who make us smile, the people who make work fun, and the people we can count on to get the job done! Our executive team participated in National Employee Appreciation Day by expressing their gratitude towards all of our employees in a tribute video. https://www.youtube.com/ watch?v=DjfW1nSW_Vk)
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In Memoriam – Chuck Rao Chuck was owner of long-standing Gerber representative agency RMI (Richmond Marketing, Inc). He started the company in 1990 with his wife, Rebecca, and has led a devoted team to help represent various brands in plumbing, commercial/mechanical, fireline, irrigation and others. Under Chuck’s leadership, RMI joined the Gerber family as a loyal and respected sounding board and resource during the initial years of launching the previous Danze brand, integrating the Gerber brand into the Globe Union family and much more. Rebecca and their son, Thomas, will proudly move forward with that same service and attention in which they have come to be known. “Every conversation had with Chuck started with a personal discussion of how you and your family were doing,” says Keith Yurko, CEO of Globe Union’s North America Group. “He genuinely cared. And, the same held true about his business and partners. He cared. Everything about him felt ‘real’ and it showed in every aspect of his life.” Click here to read more about Chuck’s life and the impact he had on others. Please keep his family and friends in your hearts.
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