28 years old. Dubai
Digital Marketing professional with over 7 years of experience across different industries including Tech, Food (FMCG), Global Mobility (Law), Automotive, and Sports An analytical and strategic mindset focused on performance Experience in Europe and the Middle East markets
Hay Branding & HAYMAN-WOODWARD
(Dubai, UAE) | June 2023 - Now
MARKETING PROJECT MANAGER
Hay Branding is the in-house agency of Group 1-F Holding, a Global Mobility Group with 11 brands, 213+ employees, and over $4 billion in annual revenue. Its flagship brand, HAYMANWOODWARD, operates globally and has processed over 53,000 U.S. green cards
At Hay Branding, I led 360° marketing strategies for 7 brands at various stages of development, including HAYMAN-WOODWARD Key achievements:
Recruited and led a creative team (4 people), reducing project lead times by 25% and boosting efficiency by 30%.
Managed a $2.3M budget across 7 markets, reducing campaign costs by 8% while maintaining performance.
Increased Instagram followers by 55% and ad conversions by 20% through targeted strategies. Led 12+ campaigns, achieving 35% engagement growth and improving time-to-market by 20%. Led rebranding for 4 brands, increasing customer retention by 18% and brand recognition by 22%
Created concept of 850+ content pieces, boosting social engagement by 40%
Talabat, Delivery Hero (Dubai, UAE) | September 2021 to June 2023
MARKETING SPECIALIST - CAMPAIGN MANAGER
Reporting to Marcom Manager
As part of the Delivery Hero Network, Talabat is a pioneer in the Middle East's online food ordering industry, operating in Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan, and the UAE. With 1,500+ employees, 4 million users, 15,000+ brands, and 400,000 daily orders, Delivery Hero's annual revenue is €6.4bn to €6.7bn
At Talabat, I played a key role in executing large-scale 360° marketing campaigns across TV, OOH, Social Media, Digital, and CRM Key achievements:
Coordinated the CR7 - Cristiano Ronaldo campaign, driving a 12% uplift in sessions and a 29.3% increase in SKU sales.
Coordinated Talabat’s Expo 2020 presence, resulting in 63,044 orders and 13,924 new users. Executed the “For Every Craving” campaign, increasing sessions by 12,249 and orders by 420, with a 36% CTR.
Designed and led the “Back to School” on-ground activation, targeting parents, teachers, and students, resulting in 153 voucher redemptions
Played a key role in controlling budgets for marketing initiatives across multiple countries, ensuring alignment with financial targets
Spearheaded CRM initiatives, reaching over 1 9M users via push notifications and 1 4M through newsletters.
Drove over 6.3M monthly orders and acquired 100K+ new customers.
Store, Dubai (UAE) | June 2021 - September 2021
MARKETING EXECUTIVE
Reporting to Marketing Manager
Growth Strategies: Developed and executed strategies to increase market share and brand awareness, focusing on market research and optimizing marketing spend
Social Media: Managed social media content across platforms, increasing engagement and building partnerships with influencers and the cycling community
Web UX Journey: Improved the website's user experience, enhancing customer navigation and conversion through streamlined design and A/B testing.
In-Store Branding: Led in-store branding efforts, creating promotional materials and displays that aligned with Trek's premium image.
Retail Marketing: Executed retail marketing campaigns, including promotions and events, to boost foot traffic and drive in-store sales.
Store & ecommerce, Barcelona (Spain) | January 2020 - May 2021
G SPECIALIST
Reporting to CEO
ment: Managed end-to-end marketing initiatives, overseeing teams and e daily orders 34,5% Yoy.
Brand Strategy: Developed and implemented brand strategies, resulting in increased market positioning and a 18% increase in the average sale ticket.
Email Marketing: Designed targeted email campaigns that improved customer engagement and contributed to higher conversion rates.
Content Creation for Social Media: Created content that grew social media followers from 10K to 25K (x2,5) , significantly increasing brand visibility and engagement
New Web Ideation (UX Flow & E-commerce): Led the ideation for a new website, focusing on optimizing the UX flow and enhancing the e-commerce experience to drive higher sales
Copywriting: Produced compelling copy for product pages, email campaigns, and digital ads to increase engagement and conversions.
Banner Design: Designed web banners for promotions and campaigns, ensuring alignment with overall brand aesthetics and objectives.
Photography & Video Editing: Shot and edited photos and videos for use across digital and social channels, elevating the brand’s visual appeal
E D U C A T I O N
Bachelor’s Degree in Marketing and Digital Communities
TecnoCampus University (UPF), Mataró, Barcelona, Spain (2017 to 2021)
Advanced Diploma in Sales Management (2015 to 2017) Carles Vallbona Institute, Granollers, Barcelona, Spain
Intermediate Diploma in Automotive Mechanics EMI Institute, Granollers, Barcelona, Spain (2013 to 2015)
L A N G U A G E S
Catalan: Native
Spanish: Native English: B2.2 (FCE)
T O O L S
Microsoft Dynamics 365, Asana, Monday.com, Tableau, Looker, Clarisights, Emplifi, WordPress, Mailchimp, FB Business, Google Analyitics, SEMRush,