Brochure proposal 1 a

Making Technology Work For Business

WHAT IS A DIGITAL NOTICE BOARD? A digital Notice board is a type of Electronic signage, it is installed in public and private property spaces and typically used to entertain, inform or advertise. Such media displays target audience at or close to the point of purchase.

WHY ADVERTISE ON DIGITAL BOARDS? In the sophisticated Australian media market, smart Consumers expect Advertisers to have a multimedia presence. By combining traditional media with new generation point of sale media you can capture your market at the point of purchase where your competitors won’t.

Digital Notice Boards solve many of the challenges plaguing traditional media, including: Declining national television audiences and high barriers to entry for small and medium business Digital video recorder (DVR) technologies that allow Consumers to skip ads; No JUNK MAIL signs SPAM consumer protection laws, nullifying your online direct marketing Lack of accountability and measurable impact of ads on sales. Low localisation and customisation of ads for specific target audiences. High price of repetition and saturation to the target audience. ¬

DIGITAL NOTICE BOARDS HAVE STOPPING POWER Nowadays, when people are busier than ever, communication is only effective if it engages people.

It needs to have stopping power. That’s the strength of Digital Notice Boards. Its messaging is direct and to the point: short and punchy, with the ability to grab and hold attention.

“The Digital Notice Board makes an immediate connection with the Resident” The initial draw is the technology, which gives the atmosphere, the feeling of ambience. People want to live in properties that are splendid. Property appeal is important, but to draw people in you have to have the right mix of facilities and culture, Digital Notice Boards plays a role, just as lighting and architecture do.

THE POWER TO COMMUNICATE Digital Notice Boards can be placed where they will be seen by people on the go, whether it is while they travel in a lift, or walking into a lobby. Digital Notice Boards offer Advertisers the opportunity to intercept people in their daily work, play and social routines and then weave a relevant message through those patterns for a particular target audience. As Consumers and their visitors make enquiries, wait for lifts, or travel from one place to another, the digital Notice Boards intercept them.

DIGITAL NOTICE BOARDS STAND OUT Digital Notice Boards capture people’s attention and provides a high-impact way of delivering your message. People report that communicating on Digital Notice Boards catches their attention better than any other media.

THE DIGITAL NOTICE BOARD IS POSITIVELY RATED In addition to the fact that communicating on this medium catches people’s attention, people find it to be unique, interesting, and entertaining.

Additionally, people report that communicating on Digital Notice Boards is less annoying than on nearly all other media.

DIGITAL NOTICE BOARD INTERCEPTS PEOPLE THROUGHOUT THEIR DAILY ROUTINES With Digital Notice Boards, Advertisers are able to reach Consumers throughout their daily routines.

When asked to say where they had seen Digital Display Boards in the past week, people reported seeing it in a wide range of locations, such as when riding in lifts or when waiting, people were part of a “captive” audience.

DIGITAL NOTICE BOARD AWARENESS IS HIGH In a Property landscape where it is increasingly difficult for Advertisers to deliver an effective message, Consumers report that Digital Notice Boards cut through the noise, and awareness of Digital Display communicating over the course of the past 12 months is on par with many more established, traditional media.

REACHING CONSUMERS THROUGH LIFE PATTERNS We use a methodology that enables Advertisers to intercept people with a message in the places where they work, play, and socialize. We map Consumers daily routines and weave communication into their lives that is interesting and relevant. This framework addresses the problem of connecting with mobile people whose habits make them especially dif¬ficult to reach through traditional media. This method is a primary way for an Advertiser to reach people or a powerful companion to traditional media strategies. With Content Specific Information, Advertisers place messages with relevant content in the most desirable places and at the most desirable times, aligning their Buildings with difficult-to-reach, highly mobile people.

WHY LIVE PAGE? Brand Association – Associate your brand with the building in which you are marketing. By adding your brand with an official building media, you add credibility to your brand and will be acknowledged as an associated operator who has validity through an official source. By using our services, you are conveying the fact that you are a professional seller.

Visible Audience Live Page offers the ability to connect with a loyal, desirable and engaged audience. The demographics of each site is especially correlated to your very own brand requirements. Agents can visually identify their buyer and seller market as the target audience.

Launch Speed Providing fast change capabilities, Live Page allows for advertising of new specials and providing customers with updated information in hours or days, instead of weeks, while avoiding costly and time-consuming print and distribution expenses.

Reach Consumers 24/7 – No other medium offers a consistent drive to your target market 24 hours a day 7 days a week at the point of purchase.

We use a methodology that enables engaging information to intercept your customers in the places they want to live. Targeted – Campaigns can be purchased to reach highly specific targeting parameters to reach your niche. We map Consumers daily routines and weave communication into their lives that is interesting and relevant.

This framework addresses the problem of connecting with mobile people whose habits make them especially dif¬ficult to reach through traditional media.

Local content destination Live Page provides unparalleled specific local information to Consumers. Be considered as one of the locals.

Measurable Results Prospective buyers contact you directly to discuss your services. Use these to verify campaign delivery, track campaign effectiveness, test product offers or targeting parameters to see which generate the best results.

Easy Simply follow the guided steps, submit your ad, and, within hours, your content will be listed for all prospective buyers to see. Send your listing from your computer without having to come in to our office. You can also submit ads on from anywhere in the world; all you need is an Internet connection.

Tools We provide tools to help you be successful with the creation and delivery of your ad such as content creation, tips, extensive templates etc. To add value to our services, we have also gathered a network of related vendors you can choose from.

Unbeatable Value With a wide range of properties to offer in addition to a variety of custom opportunities, Live Page can accommodate virtually any budget. You only pay a small fee while your customers spend a lot of time on viewing your listing.

Customer Service Your time is limited. We offer local, hands-on account executives here to help you every step of the way, as well as a support team of Digital Specialists who will help execute the best Digital Notice Board advertising campaign for your budget.

Choice We offer different types of advertising packages and different lengths of time ranging from 1, 3 or 6 months. Our advertising packages are clearly defined and built to ensure your success. We accept all major credit cards, direct Deposit and PayPal. Live Page Philosophy We believe that the ultimate way to market your business is to embrace the form of advertising modern Consumers respond to best. Our solutions for point of sale interactive advertising can give your brand the recognition it deserves.

Working with our product range, our vision is to help you: Generate revenue through digital media advertising; Gain exposure with a modern, unique and prominent technology; Corner your target market and expand your customer base; Deliver free, fun and interactive information to your customers. Live Page is a privately owned, independent company. We are a targeted information service provider.

OUR EXPOSURE STRATEGIES Screen Placement Placement of Live Page is generally determined by how customer traffic is funnelled through the building. Generally, most facilities want to place signage where the resident is going to gain maximum awareness as well as in areas leading up to within and waiting rooms. The size and type of lobby can influence the number of displays needed and precisely where they will be positioned.

Most digital signs are mounted on a wall, ceiling, shelf, or floor.

The right size of signage Digital Signage that replaces traditional notice boards should go where Consumers typically expect to see them. In addition to placing screens directly in foyers, concierge counters and waiting areas, displays might also be placed strategically near entrances and in clear sight of people standing in front of a lift. We review layout and make specific recommendations based on floor plan, traffic volume, and exposure. Today, Live Page is being used not only to entertain Consumers but as an integral building block of the building design. The expectation to see Digital Notice Boards greatly depends on the building environment and how the system is implemented. The Digital Notice Boards cannot be invasive or interrupt the living experience. Traditional television programming may have opened up the door for digital media, but there is still a fine line that needs to be watched to prevent invasive use of the technology that can turn customers off by pushing sales too strongly.

With media rapidly changing, a dynamic new electronic medium has emerged: Ad-supported networks that deliver compelling, informative content along with full-motion video advertising.

Frustrated by the declining ability of television to deliver mass reach that is cost-effective, Marketers are returning to point of sale. Advertisers are putting renewed emphasis on reaching people when they are making a decision.

Hardware Aside from LCD, LED and Plasma, the biggest separations between Digital sig¬nage hardware is amid consumer- and commercial-grade screens.Commercial-grade screens are the standard for our Digital Notice Board appli¬cations. Commercial-grade screens are designed for far more continuous use than a screen you would put in the home. Consumer- grade screens have fewer hours of life expectancy, and it is assumed by most manufacturers that consumer screens will be on only for several hours a day. Most Live Page screens are left on 24/7. Consider also that many customers’ types travel between differing hours. Our hardware is guaranteed to provide optimum life for the commercial and industrial field.

Picture Quality Standard screens operate at 480p, while Commercial-grade flat screens used for Digital Sign Boards are of¬fered in 1080i, the standard resolution for HDTV. This means now there are 1080 lines of vertical resolution. Providing clearer playback.

Media comparison We are seeing a type of mass-market shift from traditional media spending to marketing that is much more narrowly targeted. This personalized marketing is based on reaching the consumer with the right message at precisely the right moment. This market shift is a gradual process that is taking place largely behind the scenes. It all began as a revolutionary change, but now we are beginning to sign a more gradual evolution of traditional marketing towards new, dynamic digital media.

Live Page has stopping power, as people consider advertising in this media to be more unique and entertaining, and less annoying than both traditional and online media. Consumers encounter Live Page at many different times during an average week, giving advertisers the opportunity to intercept people with their brand message at various touch points during their weekly routines as they work, play and socialize. Digital advertising engages people. In addition to its stopping power, people find the advertising to be more unique, interesting and entertaining than other media. According to recent studies, a large percentage of people pay some or a lot of attention to Digital advertising, which places this media ahead of traditional billboards, the Internet and mobile phones, and on par with magazines, radio and newspapers, trailing only television across this measure. We believe that digital signage has reached critical mass as a component of an advertiser’s marketing mix.

Here are some statistics on digital notice boards: Brand recall for Digital Advertising is about 48% versus Newspapers at 23% and Television at 14% ; Weekly and even daily promotions can be run for less than the cost of monthly print promotions; Digital Advertising targets Consumers in the venue where industry statistics show they make 70% of their purchasing decisions; The more times a viewer sees your ad, the more likely they are to remember the message and act on it.

Digital advertising is being effectively utilized both locally and nationally, by media agencies of all sizes. These agencies are constantly struggling with ways to become more efficient in allocating advertising dollars to media platforms that optimize sales. At Live Page, we know our demographics!

Smart advertising agencies know the importance of mastering a diverse set of marketing, like LIVE PAGE Digital Advertising, to effectively reach markets and remain competitive. Our focus is on driving client business and building brands. We create leverage by delivering the most powerful campaigns, using our talented in-house creative production department, our knowledge of the industry, and our technical expertise to meet our client's challenges.

We treat all of our clients as part of "Our Team", just as we want you to think of us as part of "Your Team".

When you work with us, there are no annoying hierarchies to get in your way. You deal directly with the people who control the screens, do the work, and get the results you need.

LIVE PAGE is more cost-effective than traditional media. It is available today for all targeted demographics, all property types and sizes. The availability of advertising space is extremely limited and costs much less than traditional media.

By getting started now, your company will benefit from an unmatched return on your investment. Current prices for this exciting new medium are not going to stay this low for very long.

A study released in 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital media can be used to reach consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. Importantly, says the report, digital signage advertising has stopping power. Sixty-three percent of adults say that it catches their attention, which is the highest level reported across all media surveyed, including TV, the Internet, billboards, magazines, newspapers, radio, and mobile phone advertising.

Pay "Some" Or "A Lot Of" Attention To Advertising On The Media Media

% of Respondents Noting

TV

52%

Magazine

45%

Digital Signage

44%

Radio

40%

Newspaper

40%

Billboard

33%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

Advertising On The Media Is Unique Media

% of Respondents Noting

Digital Signage

58%

TV

39%

Magazine

37%

Billboard

33%

Internet

29%

Newspaper

23%

Radio

23%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

People Reporting That Advertising On The Media Catches Their Attention Media

% of Respondents Noting

Digital Signage

63%

Billboard

58%

Magazine

57%

TV

56%

Internet

47%

Newspaper

40%

Radio

37%

Mobile Phone

10%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

The study explores various consumer segments, both male and female, between the ages of 13 and 55, representing the segment life patterns of Affluents, Alpha Moms, Avid Movie Goers, Business Professionals, College Students, Families On-the-Go, Mobile Millennials, Nightlifers, Older Affluents, Teens, and Young Urban Professionals, to see how their life patterns intersect with digital signage touchpoints. Key findings include important metrics such as these: On average, the general population recalled having seen digital signage in six different types of locations during the previous week. College-age people (18to 24- year-olds) reported seeing it even more frequently in eight different types of locations in a week.

Forty-four percent of adults said that they paid some or a lot of attention to digital sigÂŹnage advertising, which places this media ahead of billboards, Internet, and mobile phones.

Among those who have seen advertisements on different kinds of media over the past 12 months, people found digital signage advertising to be the most unique.

Advertising On The Media Is Interesting Media

% of Respondents Noting

Digital Signage

53%

TV

51%

Magazine

51%

Billboard

37%

Internet

34%

Radio

33%

Newspaper

33%

Mobile Phone

27%

Survey respondents who had seen advertisements over the past year found those on digital signage to be the most interesting.

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

Advertising On The Media Is Entertaining

Digital advertising can also be entertaining and engaging, says the report. People say that digital signage rates nearly as high as TV in entertainment value.

Media

% of Base

TV

56%

Digital Signage

48%

Magazine

39%

Radio

35%

Billboard

32%

Internet

31%

Newspaper

21%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

Advertising On The Media Is Credible

The report posits that it's an optimal situation when people are entertained and interested in advertisements, but also find them to be believable.

Media

% of Base

Newspaper

41%

Magazine

37%

Digital Signage

33%

TV

32%

Radio

27%

Internet

25%

Billboard

19%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

Advertising On The Media Is Informative

While all advertising seeks to increase demand for a product or service, informative advertising provides people with information that influences their decisions.

Media

% of Base

Magazine

59%

Newspaper

55%

TV

51%

Digital Signage

50%

Radio

43%

Billboard

36%

Internet

35%

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

When Comparing Digital Signage With Other Media, Only Newspapers Were Found To Be "Less Annoying�

Media

% of Base

Newspaper

20%

Digital Signage

26%

Billboard

26%

Magazine

33%

TV

51%

Radio

52%

Internet

67%

People report that they find digital signage advertising less annoying than nearly all other media. Acceptance is a critical component of effective media, concludes the report.

Source: SeeSawNetworks, June 2007/July 2008 Base: Among those who have seen ads in the media in the past 12 months

The study report concludes that “...no matter what a person is doing... they notice digital signage advertising."

Welcome to the world of Live Page™ Very few businesses have the time to professionally run a successful digital display operation. Such an undertaking requires a collaboration of many disciplines and resources. Behind every one of our successful systems is a team of IT specialists who work together to plan a targeted signage delivery.

If you are considering entering the Digital display world, by joining Live Page™ you will gain advantage of our technical expertise, business nouse, and content creation abilities to deploy and maintain successful digital display systems, to influence your point of sale and communication delivery requirements, so that you can spend you’re most valuable time selling and achieving your goals.

Part of identifying the objectives of a proposed system is to learn as much as we can about our clients business objectives. Our expert technicians and talented creative designers know that in order to produce great work, they must first have an understanding of your situation, your specific needs and desires. You tell us what you want the system to achieve and we tell you how it can be done.

Turn-Key Solutions Live Page™ is a specialist digital display provider; part of our responsibility to our clients is offering guidance through each phase of implementation with the aspiration that the right advice will result in the best solution. Our turnkey solutions provide an all-inclusive service, we meet with you to discuss requirements and expectations, we take care of the rest.

Our deployment stages are listed as: 1. Identifying your requirements; 2. Developing the solution; 3. Procurement and content creation; 4. Installation and setup; 5. Continued content management, support and maintenance.

Part of providing a turn-key solution involves the selection of the appropriate hardware, creation and development of content for digital signage. One of the unique characteristics of Live Page™ is that we can handle your content creation in-house.

Conversely, if you have your own marketing department we can seamlessly assist them in your display requirements.

Determining what kind of content to publish depends on the captive audience you are trying to reach. For instance, for screens deployed in a corridor area, you would ideally want each information piece to playback in 10-second time slots. However, if you have screens being deployed at lobby waiting areas, the content could be longer because the captive audience in this case will be staring at the screen for a longer time period.

Content is king What is on the screen is more important than any other aspect of the deployment. Content is what draws viewers’ eyes to the screen, but it can also be what makes them turn away. Value-added content management is the method used to find the most effective means of using content to consistently engage target demographics. By properly managing what is displayed, clients can take full advantage of the dynamic nature of digital signage. Audience demographics, dwell time, traffic frequency and other indicators are all considerations that are addressed when we implement Value added content management.

Self-Serve Content Management Under a self-serve strategy Live Page™ may provide clients with content creation services initially but will look to pass on the continued development and responsibility of content creation to the client. In the initial phase, clients will frequently use the same content; however, other clients prefer engaging customers with new information at different periods in the customer or product lifecycle.

Collaborative-Management Once the initial content is created, Live Page™ can work with our clientele to provide both continued content development to adapt and improve their digital signage. Co-Management allows us to collaborate with your team to assist in the operations and distributions of new content.

Full Content Management With the implementation of a full management strategy, Live Page™ will provide continued content development, strategic content management services and oversee the entire operations of the Live Page system including the general welfare of the network. Such a service agreement is ideal for clients wishing to outsource all aspects of their system.

NETWORK ENGAGEMENT Network Installation All installations are conducted under the direct supervision of our own project management team and are only performed by qualified and experienced audio visual technicians. This is achieved by using quality equipment and accessories as well as focusing attention to detail Live Page™ has its own project management team who takes control of the installation and integration processes once the project has been signed off by the client.

We consult with clients, meet with architects, builders, interior designers prior to the commencement of any work as well as participating in ongoing project meetings throughout the design and installation process. Where necessary the project management team also consults with the Live Page™ sales and design teams during the installation process to ensure the project is completed on time and in accordance with the expected outcome.

For small scale deployment, stand-alone stations provide adequate saturation of information that does not require daily renewal. The cost benefits of understanding your requirements translate to huge savings in the digital display world, especially if you are over-prescribed a solution for which you will not use. Stand-alone stations have all the benefits of network terminals including scheduling content delivery, play list counters, HD viewing and great sound; except they need to be manually updated, a 1 minute exercise.

For large-scale Digital Display deployment, a large-scale digital signage deployment is a network with 20 or more screens that are deployed in more than one location; a network is not only beneficial but also necessary. The network allows one person to control all of the screens from a central location, and schedule content delivery and downloads to remote locations.

Having a dependable and reliable network that can operate seamlessly 24 hours a day is crucial to the network. Large scale users typically do not have the time to change all of the content at each screen manually; The network allows users to instantly and remotely manage individual pieces of signage content without having to change the entire playlist.

Network Implementation In each of our implementations it is a priority that the network remains flexible and scalable regardless of its size. This allows for easy growth and confidence that the existing infrastructure can support almost any level of expansion undertaken in the future. Any network should take into consideration its future objectives, regardless of the initial goals.

Network Integration Many clients that deploy large-scale digital signage already have a network that operates communications and data transfer. However, some don’t have an established network. Whether you require a new network or desire to use your established IT network, by integrating Live Page™ we ensure you gain the most from your current resources. With the integration of existing systems and web services, digital content covers an extensive array of options ranging from slides, animation and video. The result is an exciting and dynamic landscape where clients choose how they communicate with their respective audience.

Network Maintenance Once your network is in place, we provide a monitoring and maintenance service that offers assurances that the network will remain operational well into the future. As each display site is connected to a content management system we are able to log network activities and seamlessly monitor the network from our headquarters. Live Page™ offers a range of maintenance options including, service of equipment or scheduled preventive maintenance programs for multimedia.

installations.

For example we can offer either, monthly, three monthly or six monthly routine maintenance checks to ensure the system we supply and install is maintained in optimum operating condition or alternatively a 2 hour emergency response program is also an option. No matter how complex the system we can tailor a program to suit your requirements.

Supply only Whether you’re accustomed to signage projects or have a great IT and marketing team, we can supply you with the required hardware to meet your needs. Different digital displays will suit varying applications of digital signage. We create commercial-grade digital for our Live Page systems. While the specifications of these screens vary, there are some general distinguishing features that emphasise the benefits of industry digital displays over consumer screens. These include: Design that permits 24/7 playback Enhanced contrast ratio and brightness Slim and seamless bezels Extended warranty periods Overall improvement in the quality of manufacturing standards Wide viewing angle of 110 degrees Screen life of over 80,000 hours Viewing spectrum ranging from 5 to 300 metres

www.ciservices.com.au is your official live page distributor Ci Services - Level One, 488 Botany Road Alexandria NSW, +61 02 83326109 | www.ciservices.com.au