WHAT THE TECH?
Got a minute?
How to crush social media in 10 minutes per day by Sara Crawford, Digital Content Strategist, WT Digital Agency It’s easy to let social media marketing take over your whole day. You log on
to update your Facebook, and the next thing you know, you’ve been scrolling down your News Feed for an hour. An hour you could have spent doing something more productive.
Photo by Sara Kurfeß on Unsplash
UAC MAGAZINE | SPRING 2020
Combing through the endless sea of content and interactions on social media may be the last thing any of us want to do with our time. It can be tempting to just ignore social media altogether. But you really shouldn’t.
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It also takes time to pay attention to your audience, interact with their posts, and reply to their comments. Even if you don’t waste any time, social media can feel like an overwhelming, timeconsuming activity.
Combing through the endless sea of content and interactions on social media may be the last thing any of us want to do with our time. It can be tempting to just ignore social media altogether. But you really shouldn’t. Social media is a helpful tool. It’s an important way to grow your company’s audience and brand. It’s also a great way to promote your content. Engaging and interacting with your followers can increase your traffic and help to build your brand. The trick is to get on social media for short periods of time every day.
Here are some tips that will help you stop wasting time. Make sure you’re on the right platform. According to SmartInsights, there are currently 2.789 million users who are active on social media. That seems like a great thing as there are always new customers waiting to be introduced to your brand.
1.
If you try to be on every platform, though, you run the risk of not making much traction on each platform. It’s not possible to keep up with every form of social media and run a successful business. That’s why it’s a good idea to focus on the most popular social media platforms and the best platforms that are good for your business. If you have a lot of interesting images, for example, Instagram and Pinterest might be great options for you. The most popular social network is still Facebook. So while you want to schedule content to other social media platforms like Twitter and LinkedIn, you don’t need to check them as often as you might check Facebook.
2.
Use a tool like Hootsuite to schedule posts and keep track of your social media activity. Tools like Hootsuite or Zoho Social can help you to schedule social media posts. They can also show you comments, brand mentions, and direct messages all in one place. This way, you won’t have to sign on to each platform and spend ten minutes checking each one. Each tool like this has its own features that makes it convenient. For example, Hootsuite has a feature that allows you to assign social media tasks to different members of your team.
3.
Use Feedly to curate content. While it’s good to post your own content, if you want to post on social media every day,
