What the tech? How to crush social media in 10 minutes per day

by Sara Crawford, Digital Content Strategist, WT Digital Agency

Photo by Sara Kurfeß on Unsplash Combing through the endless sea of content and interactions on social media may be the last thing any of us want to do with our time. It can be tempting to just ignore social media altogether. But you really shouldn’t.

day. You log on to update your Facebook, and the next thing you know, you’ve been scrolling down your News Feed for an hour. An hour you could have spent doing something more productive.

It also takes time to pay attention to your audience, interact with their posts, and reply to their comments. Even if you don’t waste any time, social media can feel like an overwhelming, timeconsuming activity.

Combing through the endless sea of content and interactions on social media may be the last thing any of us want to do with our time. It can be tempting to just ignore social media altogether. But you really shouldn’t.

Social media is a helpful tool. It’s an important way to grow your company’s audience and brand. It’s also a great way to promote your content. Engaging and interacting with your followers can increase your traffic and help to build your brand.

Here are some tips that will help you stop wasting time.

platform. According to SmartInsights, there are currently 2.789 million users who are active on social media. That seems like a great thing as there are always new customers waiting to be introduced to your brand. If you try to be on every platform, though, you run the risk of not making much traction on each platform. It’s not possible to keep up with every form of social media and run a successful business.

That’s why it’s a good idea to focus on the most popular social media platforms and the best platforms that are good for your business. If you have a lot of interesting images, for example, Instagram and Pinterest might be great options for you.

The most popular social network is still Facebook. So while you want to schedule content to other social media platforms like Twitter and LinkedIn, you don’t need to check them as often as you might check Facebook.

of your social media activity. Tools like Hootsuite or Zoho Social can help you to schedule social media posts. They can also show you comments, brand mentions, and direct messages all in one place. This way, you won’t have to sign on to each platform and spend ten minutes checking each one. Each tool like this has its own features that makes it convenient. For example, Hootsuite has a feature that allows you to assign social media tasks to different members of your team.

3. Use Feedly to curate content. While it’s good to post your own content, if you want to post on social media every day,

you will probably need to share other people’s content in addition to posting your own.

To stay on top of the best content relevant to your niche, you’ll want to follow different brands and blogs. You can create collections around a certain keyword, and once you do, you’ll get suggestions of different content you can follow. This is a great way to stay on top of the best blogs in your space. Then instead of checking multiple blogs a day, you can get the top content sent right to you or check one dashboard to see content from multiple sources.

Spend once a week or once a month scheduling out your content. Leave some room to comment on newsworthy stories in your niche, but you plan and schedule most of your content all at once. Then you’ll only need to spend five to ten minutes a day just checking in. You also want to reschedule content that’s already been posted. Just because you shared a blog post two months ago doesn’t mean you can’t share it again. Many people may have missed it the first time and those who read it might welcome a refresher.

Social media can be overwhelming, and it can feel like you are drowning in a sea of endless content. Fortunately, there are several tools that can help you manage your social media time better. That way, you’ll be able to keep up with your social media presence without taking away too much time from your actual business.

E: sara@wtmarketing.com P: (404) 348-4921 ext. 112 About the author

Sara Crawford is an author and Digital Content Strategist for WT Digital Agency. In love with the written word, she strives to provide quality content for all of her clients.