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Develop a winning marketing team Are you struggling with your marketing strategy and want to know how to execute it efficiently? Does your team’s skills need updating? If the answer is yes, we can help. Our tutors will work with you to create a bespoke learning programme that meets your team’s needs. This can cover all aspects of marketing strategy and execution. It will help you define audiences and objectives, design and deliver campaigns, and evaluate results. Together, we will help your team develop the skills to achieve real business benefits, including more customers and increased sales. That could mean learning how to build socially sustainable brands or simply how to run a product specific promotion. Just tell us what you need and we’ll help you achieve it.
ABOUT US
Cambridge Marketing College are an international expert provider of marketing knowledge, skills and development.
Whether you are a start-up, an ambitious SME or an established PLC, our experts can help you build a winning marketing team.
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TUTORS WORLDWIDE
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YEARS OF TEACHING
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CIM COMMENDATIONS
Our Worldwide Network of Professional Marketers:
8,000 ALUMNI
78,500+ LINKEDIN COMMUNITY
Flexible and bespoke learning Busy marketing teams often struggle to find time to study and build their networks. Deadlines always seem to take precedence over personal development. The benefits of customised learning include: Company specific assessments Immediate results – practical learning that people can apply in their day job Student focused consultancy – meeting
the needs of the individual as well as the business New marketing techniques for your particular industry and audience Increased employee loyalty – people value
companies that invest in them. If you don’t know what skills your team needs, we can help you identify the gaps in your armour. We can provide Talent Analysis and Leadership Analysis. For teams of two or more, we can create bespoke programmes to suit your industry or sector.
Our aim is to help you build the best marketing team possible.
Qualifications If you would like to sponsor members of your team, the internationally recognised Chartered Institute of Marketing (CIM) and Chartered Institute of Public Relations (CIPR) qualifications are available on a part-time basis and designed to be studied around work. Alternatively, if you need to equip your team with specific marketing skills for their sector, speak to us about our bespoke qualifications. Our expert tutors will work closely with you and your team to develop a learning programme that specifically meets your needs. Team members gain new knowledge and explore new approaches The content will meet your company’s needs
BENEFITS
Skills training Sometimes you just need to improve your capability or knowledge in a specific area. This may be to increase your range of skills or boost performance in a particular task. We offer in-house and open courses in topics such as GDPR compliance, social media engagement and digital marketing. A quick way to add to your team’s skillset Can easily be tailored to your industry
BENEFITS
Consultancy services
Lunch and learn
Our tutors are all experienced industry practitioners and can help you with your full marketing activity. This service can include auditing your current market positioning, developing your marketing strategy, setting measurable objectives, implementing your marketing plans, developing creative multimedia campaigns and measuring, evaluating and sustaining success.
It’s often easier to digest new learning in bite-sized chunks. Our lunchtime sessions are ideal for teams with busy schedules – and are open to non-marketers too. They will introduce you to the latest marketing and business development tools and insights.
Tailor the service to your individual needs Learn from marketing experts Easily plan, implement and monitor your successes
BENEFITS
Broaden your team’s knowledge of the latest marketing ideas
BENEFITS
Introduce non-marketing colleagues to key concepts (such as brand building and customer experience)
Why choose Cambridge Marketing College? The Cambridge Marketing College has been teaching marketers and PR professionals for the last 27 years. “We are accredited by the CIM and CIPR, and in addition to their qualifications, we offer our own short-courses and in-house corporate training. With a faculty of 49 practising marketers, we offer eLearning, blended learning and classroom teaching. We deliver training for Amsterdam Business School, Nottingham Business School, as well as classes in locations around the UK, Scotland and Dubai, and in the last year alone have taught corporate clients in Cambridge, Hamburg, Heidelberg, Qatar and Khartoum. All our tutors are practising marketing professionals, who bring real world practical experience to their teaching. Our learners tell us this brings the theory to life and enables them to immediately apply theory to their own organisation, no matter the sector.”
KIRAN KAPUR, CEO
Thanks for the session and for the slides. Really appreciated you coming in to see us. We all agreed it was a great session. You’ve given us some great information and evidence for some discussions we’re having internally. Thanks again. JUDITH PUGH, OCR
WE WORK WITH
Cambridge Marketing College work with organisations across all sectors to improve their marketing skills. ESTABLISHED: The Jockey Club TECH COMPANIES: ARM, CSR LIFE SCIENCES: beaphar, Bayer PROFESSIONAL SERVICES: Tees Law, Woodfines EDUCATION: Nottingham Business School, University of Amsterdam HEALTHCARE: Medicines & Healthcare Products Regulatory Agency NON-PROFIT: NHS, Sport England B2C: Clarks, BGL
Many thanks for a really enjoyable day yesterday. I’m full to the brim with ideas now and just need time to implement them! GILL ATTMORE, ACTEON
I feel so much more confident now about the GDPR regulation coming next year – Steve laid out all the facts clearly and gave us the tools to build an action plan to tackle the challenges to ensure we comply. I would definitely recommend this course and I’d do it soon! COLETTE COOLEY, TTP LABTECH LTD
Charlotte Lestienne Cambridge Marketing College telephone: +44 (0) 1954 234946 email: charlotte@marketingcollege.com www.marketingcollege.com
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