Fiserv Small Business Insights

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Small businesses account for 99.7% of total businesses in Georgia, the vast majority—1.1 million—of which are operated by entrepreneurs with fewer than 20 employees.1

By industry, ‘Professional, Scientific, and Technical Services’ maintains the most small business employers (29,000), employees (162,800), and the largest payroll ($12.7 billion).1 This is consistent with national trends and may be due to lower startup costs compared to other industries.2

Total business applications spiked both in Georgia and nationwide from 2020 to 2021 as many workers sought alternative and flexible career options. While high-propensity applications have remained elevated nationwide, the number of applications in Georgia has declined.3 In Q1 2025, Georgia averaged about 5,600 high-propensity business applications per month compared to 7,900 in Q1 of 2021.3

T he latest data from the Small Business Credit Survey shows that nationally, expectations for revenue and employment growth remain relatively steady. However, cash flow and higher prices remain challenging, particularly related to operational expenses and hiring talent.4 In their most recent survey, The National Federation of Independent Business reports that 19% of small businesses cite quality of talent as their top challenge for the third consecutive month, and 34% of all small business owners reported job openings they could not fill in April of 2025.5

Tools and Strategies for Small Businesses

• Leverage small business resources in Georgia. Both public and private partners have programs in Georgia to help support emerging small business owners and entrepreneurs.

• Utilize a range of software to streamline processes and connect with additional tools and resources. Visit www.uschamber.com/co/start/strategy/best-small-business-growth-strategies for more information.

• Identify growth opportunities within current contracts and explore opportunities to diversify supply chains and networks.

Engaging with Small Businesses and Entrepreneurs

• The University of Georgia has 18 Small Business Development Centers across the state, which provide a range of services, boosting small business success by 17% compared to those who do not utilize their resources.

• The Russell Innovation Center for Entrepreneurship (RICE) provides resources and convening space for traditionally underserved entrepreneurs.

• SCORE, by the U.S. Small Business Administration, hosts several small business summits, and offers resources, mentors, and low-interest financing options.

Fiserv Small Business Insights

Small Businesses, Big Insights

The Fiserv Small Business Index is redefining how we understand Main Street.

Small businesses are the backbone of the U.S. economy—making up 99% of all businesses and employing half the American workforce. Yet until now, tracking their performance has relied on outdated surveys and lagging indicators. Enter the Fiserv Small Business Index (FSBI)—a modern, data-driven solution built on real transactions.

Real Data, Real Time

By analyzing over 2 million merchant point-of-sale transactions across every U.S. zip code, the FSBI captures real-time sales activity—from cash to cards, in-store to online. This rich dataset enables businesses, banks, economists, and policymakers to finally measure small business health as it happens.

Helping Banks Go Granular

More than a national snapshot, the FSBI lets banks and financial institutions zoom in—down to county-level detail. “We’re able to show a bank exactly where people are spending money,” says Dan Parzych, SVP, Data Commerce Solutions. “That insight helps banks ask: Are we investing in the right businesses? Where are the next opportunities?”

Spotlight on Georgia

Despite global uncertainty, small businesses in Georgia are thriving—and the data proves it:

Visual 1.1 State Performance

Nationally, small business growth has been up 4% year-to-date. Most of the South is growing at 2-3x the national rate, with Georgia being one of the leaders.

Visual 1.2 Georgia MSA’s

Rome has seen the strongest growth along with Atlanta and Savannah. You’ll also note Augusta quickly rebounded from Hurricane Helene’s impact in Fall of 2024.

Visual 1.3 Georgia MSA’s by Sector

By sector, professional services and construction led when comparing small business growth from 2023 to 2024.

About the Fiserv Small Business Index

The FSBI draws from real transaction data—card, cash, and check—across physical and digital channels, benchmarked to 2019. It offers insights by geography, industry (NAICS-based), and sector trends, with monthly updates across 16 sectors and 34 sub-sectors. Whether you’re evaluating growth, traffic, or opportunity, FSBI is your go-to tool for measuring the pulse of small business in America.

Learn more at www.fiserv.com/en/fiserv-small-business-index

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