


“The secret to success is a good night’s sleep!”

“The secret to success is a good night’s sleep!”
Here at George Street Linen our team has well over 20 years experience in bedding and textiles. Working amongst experts from Paris, New York, Australia, New Zealand and China in globally renowned industry professions.
What really sets us apart from other bedding brands is our personal and hands-on process. We oversee every aspect of manufacturing and each stand-alone piece is created and crafted to our highly skilled personal standards. Tested numerous times to ensure there’s quality, style and of comfort.
From awareness of the origin of raw materials to a focus on sustainability, we’re always looking ways to better our process and product. Our fabrics are comfortable, great for everday use and of the finest quality. Cool and crisp Percale Cotton, sophisticated and timeless Linen, or the hypoallergenic, sustainable, and durable Bamboo Linen amongst others. We present a myriad of colours from fresh, understated pastels to strong bold shades.
Let us help you discover the ultimate sleep experience with George Street Linen.
We sleep easy at night knowing our bed sheets are Oeko-Tex certified. Not only is our luxury bedding better for you, but it’s manufactured in a way that is better for the environment too. Oeko-Tex is the international organisation dedicated to testing and approving textiles for harmful chemicals, dyes and bleaches. The certification guarantees our products haven’t been manufactured using harmful chemicals such as formaldehyde (used in glue), pentachlorophenol (a pesticide and disinfectant) and many, many more toxic chemicals that might end up in your bedding.
Here at George Street Linen, every single one of our products is Oeko-Tex certified. We’ve put our bedding through extensive testing to ensure you’re not cuddling up with chemicals. Say goodbye to skin-irritating, wheeze-inducing bed sheets, and hello to a comfortable (and safe) night’s sleep.
The testing process checks that our textiles are free from more than 100 substances known to be harmful to human health. The Standard 100 label that all our products carry mean that every single part of the product is free from harmful chemicals, that’s the threads that make up our crisp and smooth bedding, through to those beautifully soft Microsofty fillings in our Quilts.
Our cotton sheets use only long staple 100% cotton fibres. Using long staple cotton, as opposed to the more common short staple, produces the strongest and finest finish which means little or no pilling.
Our linen sheets use the strongest Flax fibres from European Flax Plants.
Our Bamboo sheets use Bamboo fibre from Moso Bamboo, the most sustainable of it’s kind, requiring no fertilisers, pesticides or little irrigation.
Each duvet cover and European pillowcase features a premium YKK zip closure, keeping your quilt or pillow neatly inside and making changing your bed stress-free.
All of our duvet covers and inners have matching loops and ties the whole way round, meaning your duvet will stay in place all night long.
Each of our fitted sheets has two labels to tell you which side is top/ bottom.
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Sustainability Materials & Details
Bed Linen
Pure Linen Pure Linen Prints Bamboo Linen Bamboo Cotton Soft Washed Cotton Cotton Percale Cambric Cotton Cotton Jersey Made with Liberty Fabric Mulberry Silk Lisboa Waffle
Supreme Soft Siberian Goose Down White Goose Down
Bathroom
Bathrobes
Super Pile Towels
Bedding
Our beautiful Pure linen range has had 4 colours added this season; Cadet, Foliage, Buttercup and Powder. A beautiful relaxed, lived-in look with a lightweight texture providing a lovely sense of freshness and comfort. Crafted from 100% fine European flax, all our fabric has been pre-washed for a soft and textural lived-in look. Perfect for all year round, linen is wonderfully light and breathable keeping you cool in summer and warm in the winter.
Composition: 100% Linen
All colours available in: Queen-Super King Duvet Sets, Queen-Super King Flat Sheet, Queen-Super King Fitted Sheet, Standard Pillowcase Pair, King Pillowcase, Euro Pillowcase, 60x40cm Cushion, 50x50cm Cushion.
White, Natural and Charcoal only available in: Valance, Quilted Euro Pillowcase, Quilted Coverlet.
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Shown with: Pure Linen Natural Flat and Ftted sheet
Shown with: Pure Linen Natural and Honey Pillowcases, Natural Flat Sheet.
Our beautiful pure linen prints are all designed in house by our highly skilled and experienced team. Printed on our 100% European Flax Linen, all our fabric has been pre-washed for a soft and textural lived-in look. Perfect for all year round, linen is wonderfully light and breathable keeping you cool in summer and warm in the winter.
Composition: 100% Linen
All colours available in: Pillowcase Pair, Euro Pillowcase Single
Shown with: Cotton Percale Dried Clay Euro and Sheet Set, Pure Linen Natural Cushion.
Shown with: Cotton Jersey Avocado Duvet Cover Set, Fitted Sheet.
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With the beautifully draped look and aesthetic of Linen but with all the benefits and suppleness of bamboo, our Bamboo Linen has been specially created by the George Street Linen team in house. Exceptionally durable this sheet just gets better and better with every wash, with it’s Bamboo properties keeping you warm in winter and cool in the summer.
Composition: Bamboo 80% Linen 20%
All colours available in: Duvet Cover Set, Flat Sheet, Fitted Sheet, Pillowcase Pair, Euro Pillowcase
Shown with: Lisboa Waffle Blanket Silver, Soft Washed Cotton Sheet Set Frost
Shown with: Cotton Percale Cedar Sheet Set and Euro, Mulberry Silk Pillowcase Cedar, Linen Stripes Cushion Cover Natural
Luxuriously silky smooth, hypoallergenic and thermal-regulating to your body temperature, our Bamboo Cotton is perfect for your all year round comfort. With natural thermal-regulating properties, our bamboo cotton range naturally repels odours and allergens and keeps you cool in Summer and warm in Winter, perfect for a good night’s sleep all year round.
Our Soft Washed Cotton is made using mercerised cotton fibres – mercerization gives the fibres smoothness and lustre. We use the finest size yarns, 80’s & 100’s, and weave multiple threads in the same direction dominating the surface and creating the lustre. Each piece is carefully washed to produce the softest sheets, that drape perfectly over your bed.
Composition: 100 % Cotton Thread Count: 450 Sateen Weave
All colours available in: Pillowcase Pair, Euro Pillowcase Pair, Sheet Set (Flat and Fitted)
Fresh Cotton Percale is an extremely fine percale weave, and is the epitome of a ‘crisp sheet’. Percale is a very balanced weave, one-yarn-over and one-yarn-under, similar to a basketweave resulting in a matte finish with a cool & crisp feel. Lightweight, breathable and guaranteed to give you the best comfort. Exceptionally durable this fabric just gets better and better with every wash. Great for summer and also for warmer sleepers.
Composition: 100% Cotton
Count: 450
All colours available in: Pillowcase Pair, Euro Pillowcase Pair, Sheet Set (Flat and Fitted)
Our Cambric Cotton range is perfect for everyday casual use. Consisting of an airy cotton fabric with a linen look and feel. Perfect for warmer months, this lightweight, soft fabric allows the skin to breathe. Keeping you comfortable whilst looking effortlessly relaxed.
Composition: 100% Cotton, Quilted with Cotton Filling
All colours available in:
set, Duvet Cover Set, Euro Pillowcases
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Our pure cotton knitted jersey is super soft to touch, beautifully light and fits the bed smoothly. Like your favourite t-shirt it’s ultra comfortable and is suitable for all season sleeping. Go ahead, relax and enjoy extreme comfort with cotton jersey wash after wash.
Composition: Cotton Jersey
All colours available in: Fitted Sheet, Flat Sheet, Duvet Cover Set, Pillowcase Pair
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Shown with: Lisboa Waffle Blanket Oatmeal, Bamboo Linen Natural Euro Pillowcase’s and Linen Stripes Natural Cushion Cover
Shown with: Daisy Dark Green Euro Pillowcases, Linen Stripes Yellow Cushion Cover, Natural Linen Valance
We’re excited to introduce our latest collection made with Liberty fabric, custom printed exclusively for George Street Linen in Italy on wide width Cotton Poplin.
Shortly after opening on Regent Street London in 1875, Arthur Liberty became renowned for his silks. By the 1890s Liberty Fabrics was a byword for the very best of avant-garde textile design. Today, every bit of Liberty fabric is the product of a bespoke production process: hand drawn or painted by the in-house design team in London, Soho. Transformed onto fabric at Liberty’s own Italian printing mill, near Lake Como. Liberty Fabrics are created by skilled technicians who oversee the production of over 300 different designs every year.
Composition: 100% Cotton Thread Count: 250
All colours available in: Single Pillowcase Only, pillowcase’s are sold individually and available in 4 different fabrics, custom made sheets available on request.
Ciara is a dense botanical design, reimagined from a popular 1960’s Liberty scarf pattern found in the archives.
Rachel was inspired by a Liberty furnishing fabric called Sedgemere, originally designed in 1988. It features hand-painted botanical flowers nestled among lush green foliage.
Thorpe was drawn for Liberty by the Hayward Studio in 1968. The dense small floral design is reminiscent of Liberty’s iconic 1930s floral prints, and a mixture of these will have provided the inspiration for Thorpe.
Elysian Day is an archival classic, characterised by its parade of exuberantly retroinfused blooms. The design first appeared in a pattern book dating from the late 1910s or early 1920s and was originally used in both dress and furnishing fabrics for Liberty.
All four designs can be custom made into bedding to the size of your choice, please contact us for more details.
Have a healthy nights sleep with our 100% Organic Mulberry Silk. Sourced from Eastern China, the Mulberry silk is spun delicately by silk worms which are harvested twice a year for their amazing silk. These pillowcases come in a range of premium colours and are great for keeping your hair and skin healthy throughout the night.
Exclusively made in Portugal for George Street Linen, the Lisboa Waffle Blanket comes in four colourways. Our pure cotton waffle blanket is generously sized measuring 260cm x 240cm, with a weight of 450gsm and is fully washable. Highly textured to give extra warmth with an ultra-soft finish.
Shown with: Bamboo Cotton white Pillowcases and Flat Sheet, Daisy Dark Green Pillowcases
Shown with: Cambric Cotton Sand Duvet Cover Set and Euro Pillowcase, Bamboo Cotton Pale Blue Flat Sheet
Our supreme soft range is our softest yet. Our unique Microsofty fibre fill gives a supreme soft touch with the cloud-like caress of the fluffiest down. The polyester micro-weave fabric tightly encases the fill weight of 350gsm, keeping out allergens. The fineness of this outer fabric acts as a defence against dust mites and fine particles, perfect for allergy sufferers, and machine washable.
Experience hotel luxury at home with our Siberian Goose Down Quilt, made exclusively with down - wonderfully light, soft and warm. The large and lofty clusters of pure down offer exceptional insulation. We source all our Down from certified farms and we ensure that we use Class A down to offer the best quality and excellent thermal performance. All our covers on these quilts have a tightly woven fabric which acts as a barrier against dust mites. These natural duvets are made with a boxed wall construction, the down filling is held in individual boxes allowing for even distribution and preventing any cold spots!
Experience hotel luxury at home with our White Goose Down Quilt, made exclusively with down - wonderfully light, soft and warm. The large and lofty clusters of pure down offer exceptional insulation. We source all our Down from certified farms and we ensure that we use Class A down to offer the best quality and excellent thermal performance. All our covers on these quilts have a tightly woven fabric which acts as a barrier against dust mites. These natural duvets are made with a boxed wall construction, the down filling is held in individual boxes allowing for even distribution and preventing any cold spots!
Sateen
Sateen
Our robes are made from the same, beautiful flax linen as our bedding. Featuring pockets and a tie waist, they’re the perfect thing to throw on after a shower, first thing in the morning or whenever you just can’t deal with getting dressed. Pre-washed for an amazingly soft feel, our robes come in plain, striped or patterned colourways and are as soft and cosy as our sheets.
Natural,
Indulge in our newest range of luxury pure cotton bath sheets, towels and hand towels inspired by the five-star experience hotels we know and love. Made with mega-plush cotton fibres, with a generous loop weave, providing supreme softness and extra quick drying.
Using only the best long-staple cotton, combed to ensure only the longest fibres were included. Creating an incredibly plush, super absorbent, stronger and durable bath sheet.
Bring the day-spa experience home with you with these unique colourways designed to suit all styles and decor.
Composition: 100% long-staple highest quality cotton 700-750 gsm
Protect yourself with a George Street Linen Travel Sheet.
Designed like an open ended sleeping bag, our travel sheets are easy to bring along when you stay in unfamiliar places and also great for protecting your normal linen from recently applied skincare such as fake tan. Using our beautifully soft Bamboo Cotton fabric, keeping you protected as well as gaining the hypoallergenic qualities of Bamboo.
The sheets have a generous pillow tuck so you are completely free from the possibility of being exposed to bugs, perfect for a stress free stay in any hotel or motel.
Here at George Street Linen we cater for all the family, our Kids Cot and Quilt packs will have the little ones in your life falling asleep in seconds. In either the colourful Anja print or soft Cotton Jersey, as well as Bamboo innerswe’ve got all the family sorted.
Kids Duvet Cover PackCot Duvet Cover, Cot Fitted Sheet, Cot Pillowcase Kids Quilt & Pillow PackCot Duvet + Cot Pillow
Auckland
Head Office & Showroom
Unit 2, 16-18 Taylors Rd, Morningside, AKL 1025
P: 098151156
Retail Store
67 Papamoa Plaza, Tauranga, 3118 P: 075721770
Retail Store
83, The Strand, Whakatane, 3120 P: 073070358
Warehouse 16 George Street, Whakatane, 3120 P: 072193951