Elyachar empowerment money and heritage

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Empowerment Money: The World Bank, Non-Governmental Organizations, and the Value of Culture in Egypt Julia Elyachar

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ith the antiglobalization protests in Washington, D.C., in April 2000, the term globalization took a new turn on its slippery discursive slope. First surfacing on the pages of the financial and business press in the 1970s, globalization developed into the catchword of a highly successful neoliberal agenda that asserted the inevitable refiguring of state regulatory regimes to increase the profitability of global financial capital.1 From these origins in the world of business and finance, the term spread throughout academia, including the fields of anthropology and cultural studies.2 But with the rise of the antiglobalization movement

My thanks to Achille Mbembe, Janet Roitman, Mara Thomas, and anonymous readers from Public Culture for comments on an earlier version of this article. Tomaˇz Mastnak read and critiqued this article at numerous stages. I am indebted to Essam Fawzi, with whom I conducted important parts of the fieldwork I draw on here and discussed many of the ideas I develop in this paper. My thanks as well to the editors of Public Culture for their helpful suggestions and improvements. I wrote this article while resident at the Scientific Research Center, Slovene Academy of Sciences and Arts, Ljubljana, Slovenia. I am grateful to its director, Oto Luthar, for his support. I alone am responsible for any remaining errors in the text. 1. According to David Harvey, the term globalization took off in the 1970s thanks to an American Express advertising campaign. See Harvey, Spaces of Hope (Berkeley: University of California Press, 2000), 13. 2. The debates about globalization are vast and well known. For the approach in anthropology that was long the most influential, see Arjun Appadurai, Modernity at Large: Cultural Dimensions of Globalization (Minneapolis: University of Minnesota Press, 1996). A contrasting approach within anthropology was put forward in Aihwa Ong, Flexible Citizenship: The Cultural Logics of Transnationality (Durham, N.C.: Duke University Press, 1999). Appadurai has recently argued for the imporPublic Culture 14(3): 493–513 Copyright Š 2002 by Duke University Press

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Elyachar empowerment money and heritage by George da Guia - Issuu