analisis de tendencias

Let`s do it Valeria Coca Pinzón

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Trends as

a transcendental aspect Tre n d s a re a c u r re n t o f w h i c h w e a re l i t t l e o r n o t a t a l l a w a re , m u l t i p l e d e cisions or aspects of our daily life will c o m e o u t o f t h e m , b y g i v i n g d i re c t i o n f ro m p re d i c t i o n s t o m u l t i p l e s o c i a l elements, since they affect our daily l i v e s , t h ro u g h a s p e c t s s u c h a s p o l i t i c s , t h e e c o n o m y, c o n s u m p t i o n , c u l t u re o r t e c h n o l o g y. Th e s e a re j u s t s o m e o f t h e f a c t o r s t h a t c a n b e s h a p e d o r a l t e re d b y t re n d s .

Th a t i s w h y i t i s i m p o r t a n t t o u n d e r stand and question ourselves about how these dynamics work and af fect our lives. In addition to how we can evidence them.

In this context, this magazine has the purpose of highlighting how to carr y out an analysis and identification of t re n d s i n t h e a re a o f d ​​ e s i g n a n d c re ation.

Fo r t h i s , d u r i n g t h e m a g a z i n e , a s a m p l e o f t h e a n a l y s i s o f t re n d s c a r r i e d o u t w i l l b e g i v e n a n d i t w i l l s t a r t f ro m t h e re , t o p ro v i d e t o o l s a n d g i v e a n example of the use of the methodologies, implemented.

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let`s start..

To u n d e r s t a n d a n d e v i d e n c e t h e a n a l y s i s that was carried ou t and the tools that were implemented, first of all, we have to star t with the research question.

It is impor tant that if you are going to carr y out a trend analysis, you focus on understanding what is the purpose for which you want to carr y ou t the research.

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¿Can global and national - regional design phenomena be identified?

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Data collection

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Having identified our research question, we must begin by collecting information, as well as data that allow us to carry out an analysis. For this, we implement a variety of sources for collection.

Remember that these are just some of the forms that exist for data collection and were the ones that we considered, in this case, according to the purpose of our investigation.

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Data collection

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Recomendationes Fo r d a t a c o l l e c t i o n , k e e p i n m i n d t h e m e a n s a n d s o u rc e s t h a t y o u h a v e a t your disposal.

I n a d d i t i o n , c o n s i d e r t h a t b e i n g a ro u n d a t re n d a n a l y s i s , t h e re m u s t b e a l a rg e amount of information collected, to o b t a i n re l e v a n t a n d j u s t i f i e d c o n c l u s i o n s , w h i c h a l l o w u s t o s o l v e t h e re s e a rc h q u e s t i o n .

For this, it is impor tant to work in a group, to be able to discuss, select and analyze the obtained data. So make sure you work with a wide group of people with whom you can carr y out the investigation.

There are se veral ways to obtain information, so check how you and your team will carr y it out , we will give you a sample of how we do it , through scouting and to ser ve as a reference, focusing on the collection of images

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line Time

Likewise, it is ver y impor tant to investigate and take into account different temporalities around the trends ; ie past , p r e s e n t , a n d f u t u r e . T h i s wa y y o u c a n get better results.

Past To a n a l y z e t h e p a s t , i t i s i m p o r t a n t t o evidence material color cycles, shapes, spaces, and pattern phenomena.

Present Present scouting, obser vation matrix .

Future and future predictions

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Scouting digital

First of all, remember that the data collection presented below are just some of the ways that exist for data collection and these were the ones that we considered according to the purpose of our investigation. Implement the ones that best suit your research question.

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To o b t a i n i m a g e s i n t h i s f i r s t p a r t , w e d e v e l o p e d t h e m d i g i t a l l y, s e a r c h i n g and investigating, through multiple sources.

We a d v i s e y o u t o d o i t t h r o u g h means such as social networks, blogs, websites, image banks, etc.

Any medium that allows you to take a variet y of photos centered on the f r a m e w o r k o f c r e a t i o n . A l wa y s r e member what is the objective they wa n t t o a c h i e v e a n d w h a t q u e s t i o n s they seek to solve.

We a d v i s e y o u t o d e v e l o p a w o r kspace, where you and your team can locate all the collected photos.

We d e v e l o p e d i t t h r o u g h M i r o , i n this way you can have all the elements obtained more easily and

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Scouting

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digital

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Past Ta k i n g t h i s o r d e r i n t o a c c o u n t , w e w i l l s t a r t t a l k i n g a b o u t t h e p a s t .

For this, we will star t by analyzing the trends that exist and are developed over time around design.

To d e v e l o p t h i s a n a l y s i s , t h e t i m e l i n e i n p e r i o d s o f f i v e y e a r s i s i m p o r t a n t , i t d e p e n d s o n t h e r e s e a r c h y o u wa n t t o d e v e l o p , c o n s i d e r w h a t y e a r y o u wa n t t o s t a r t . We s t a r t f r o m 2 0 0 5 t o 2 0 2 2 , t o o b t a i n enough data to ex tract information.

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Color

2005-2010

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Color

2010-2015

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Color

2015-2020

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Color 2022

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Style

2005-2010 Industrial Contemporany Industrial Rustic Art deco

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Style

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2010-2015 Ecletic Contemporany Ethnic Simple

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Style 2015-2020 Industrial Contemporany Industrial Rustic Art deco

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2020-2022 Collage Chubby Pop Retro Art deco Ethnic

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Pres

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Scouting

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To c a r r y o u t t h e e x p l o r a t i o n e x e r c i s e , b e l o w w e present some aspects to take into account and we give you evidence of how we developed them, to ser ve as a guide for the future.

T h e f i r s t t h i n g i s t o c o n s i d e r, a s a l r e a d y m e n tioned, where we are going to obtain the information for the trend analysis, for this you can consider two alternatives, do it digitally or take the p h o t o g r a p h s d i r e c t l y. N e x t , i t w i l l b e s h o w n h o w both processes were carried out and what means were used.

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The idea is that you can do the tour to your liking and that of your team, they can allow themselves to t o u r t h e c i t y. I n n e w s e c t o r s o r t h a t seem attractive to you, let me detail all those elements which, perhaps, you had not even noticed.

Let ’s star t talking about scouting on our own. For this, we select various sectors of our cit y, we meet in groups, we designate various routes and through our cell phones we begin to take multiple photos that are of interest to us.

They can designate a route or do i t r a n d o m l y. We l e a v e t o y o u r l i ki n g a n d d i s p o s i t i o n , a s y o u wa n t t o d e v e l o p a n d wa n t t o c a r r y o u t t h e s c o u t i n g . H o w e v e r, r e m e m b e r t o t a k e a l o t o f p h o t o s . I n t h i s wa y, a better analysis can be obtained.

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Usaquen

Teusaquillo

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Scouting La Candelaria

we leave you the selection of the sectors in which we did the exploration exercise and what the results were. .

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Classify A ft e r h a v i n g c o l l e c t e d t h e i m a g e s , w e m u s t b e g i n t o c l a s s i f y them, around the project or the question that we seek to solve.

To d o t h i s w e m u s t s t a r t b y c o n s i d e r i n g w h i c h c a t e g o r i e s w e w i l l take into account for the categorization and star t distributing from there.

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For the development of our research, we took into account categories such as local, local, and global to be able to divide the photographs, within the framework of obtaining information, on trends in Latin America.

This step is fundamental to be able to start developing the analysis, in this way we will be able to visualize patterns in the photographs and draw conclusions.

EHENDAMENIS SAM SIT Dipitate officti Equo moles Ostiamus mos

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Mega- trends

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As categories, it is also necessar y to take into account what the megatrends and design disciplines are.

In the first place, we have the megatrends aspects of social, demographic , or technological change capable of transforming t h e w o r l d a n d o u r wa y o f l i f e .

For this reason, we considered t h e i r s o c i a l i m p a c t , v a l u e s , ​​a n d design, and they were classified into the following subcategories.

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Disiplinas de diseño And then we consider the disciplines of design such as

Architectural Spaces Industrial Design Color Design Communication Design Packaging To d e v e l o p t h i s w e m a k e a s e p a rate table where we make groups of images from these categories and consider aspects such as t r e n d s , s o c i o c u l t u r a l , c o n s u m e r, and industr y and effects and characteristics of trends, all within the framework of our research. .

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Analysis

A ft e r h a v i n g c l a s s i f i e d t h e c o l lected images, it is necessar y to detail and review patterns that exist within the categories, that is, review which elements are repeated within the groups of images based on tex tures, patterns, c o l o r s , a n d m a t e r i a l s . Yo u c a n d e -

velop this from concepts and understanding of what each of the categories refers to.

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To finish our investigation , it does have yet the number of elements to be able, to generate, prediction , however, it was a activiy that enriche us, and that we hope that our jop support people intereted in trends