Use Story-Telling In Advertising Content: Build Trust With One Page Case Studies

UseStory-TellingInAdvertisingContent:BuildTrust WithOnePageCaseStudies

Withtheplethoraofdiscussionaroundcontent marketing,it’seasytoforgetthatmanyelements arethesameastheywere50,60,or70years ago.

OnePageCaseStudiestakesalookat

EugeneSchwartz’influentialbook

“BreakthroughAdvertising,”andshowsyou whyhistheoriesarestillsoimportantinthe digitalera.

Infact,thecompanyhasbased theircontentmarketingstrategies onthefundamentalelementsthat Schwartzdetails.

Boilingitdowntobasics,ifyour potentialclientsactuallybelievethe storythatyourcontentistelling,then thebattleisalmostwon.

Thefirm’slatestpieceispartofanongoing series,designedtodemonstratehow communicatingclientsuccessstoriescan buildtrustandtransparencywithyour audience.

OnePageCaseStudies

specializesindevelopingthis formoftargetedcontent,and publishesregularinstructional articlestohelpyoudevelopyour contentmarketingstrategy.

Youreallydon’tneedtoreinventthewheel.