TipsFromElSegundoMarketingAgency:Brand
ConsistencyForABetterBusinessImage
LO:LA(London:LosAngeles) recommendsitsarticlecalled,“6 SimpleStepsToPositivelyAffectPoor BrandPerception”.
Thearticlelistssixwaysin whichyourcompanycan immediatelyimproveits brandperception.
Inparticular,LO:LA emphasizestheneed forconsistent messaging, especiallyifyour businesshasa negativepublic image.
LO:LAreinforces theimportanceof brandconsistency inimproving publicperception.
Theagencyexplains thatconsistencyisthe simplestandmost effectivewaytobuild trustamongthetarget audience.
Whilemanybrandscan produceasingle,positive customerexperience, recreatingthisgreatfirst impressionismuchmore challenging.
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