PowerfulBrandStorytellingStrategies:SpreadJoy
ThroughCreativeMarketing&Ads
LO:LA'shasanewguidethatshowsyou howyoucancreateemotional connectionswithyourcustomersthatgo beyondproductsandservices.
Theguideusesmanyrecent examplestodemonstratehow spreadingjoyhashelpedother brandsincreasetheirloyalty, improvetheirperception,andgrow theirbusiness.
AccordingtoLO:LA,“a brand’sobligationtocreate joythroughmarketinggoes beyondsellingaproduct.”In otherwords,youneedto createexperiencesthat emotionallyresonate.
Todothis,youneedto transcendtraditional marketingapproaches andconcentrateon connectingwithyour customersona deeperlevel.
Theexampletheguideusesis Airbnb,whichrecentlyrana campaignthatemphasizedthe experienceoftravelingand exploringnewplaces,rather thanjusttheir accommodations.
Theadsfocusedontheunique activitiesthatpeoplecan participateinwhenstayingin anAirbnb.Asaresult,Airbnb gotalotofpositivefeedback andtheirbookingsincreased.
Goto https://www.thelolaagency.com/2023/03/31/sprea d-more-joytofindoutmore.