NameBrands&Private LabelClothing
Inadditiontoofferingtop-of-the-linemen'sand women'sfashionbrands,includingAirJordans, RoseInGoodFaith,YeezyGap,NikeandDaniel Patrick,OpenAiroffersitsowncollectionofluxury streetwearthatincludespufferjackets,pantsfor menandwomen,sweats,hoodies...
OntheheelsofthesuccessofhisfirststoreinLongBeach, entrepreneurMartaveousHolliday,27,willopenhissecondOpenAir retaillocationontonyMelroseAvenueinWestHollywoodonMarch4.
OpenAiristherealizationof...
Mr.Holliday'slong-helddream ofbeinginvolvedinthe fashionretailindustry.
"IenteredthisbusinessinanunusualwayinthatIhavebeeninvolvedin athleticssinceIwasakidandcontinuedinthatdirection,evenplaying DivisionOnefootballincollege.
Ilookeduptothetopplayersand wasdrawntohowtheydressed whilenotsuitedup,"herecalls.
"Iwasinspiredbytheirfashionsense,which,inturn,helped medevelopmyownstylethatcarriesoverintowhatwe're doingatOpenAir."
Mr.Hollidaysaysthatheis particularlypassionateabout athleticfootwear.
"MyinterestsbroadenedaftertakingdesigncoursesatSantaMonicaCityCollege,whichhasa veryrespectedschoolofdesign."WhileHollidayconcentratesonmen'sapparel,MissSavannah Dingman,26,overseesOpenAir'sfemaleappareldivisionaswellasrunsallbackendoperations.
"Oursharedpassionforfashion hasbeenabonusinour businessventure,"saysMiss Dingman.