ThroughConsistentVisualBranding
LO:LA'snewguideshowshowattractivevisual brandingcanhelpyourbusinessimproveits brandawareness,changeitspublicperception, andincreaseitsbrandloyalty.
Theguidealsohighlightssomeof thedifferentdesignandstyle elementsofeffectivevisual brandingandsuggestssomeofthe mostvaluablechannelsfor engagement.
LO:LAsuggeststhat yourbusinessdirectsits timeandefforttoward makingagoodfirst impression,asitcan oftendefineabrandcustomerrelationship.
Thismeans consideringevery pointofcontactthat customershavewith yourbusiness,from websitehomepages tosocialmedia profiles.
Additionally, customersneedtobe abletoconnectona deeperleveltothe designofthese platforms.
Forexample,thecolorsand fontsthatyourbusiness choosescaninvoke emotionsinyourcustomer, which,inturn,causesthem toconnectonapersonal level.
