Multi-AwardedBrandingAgencyListsTheBiggest MistakesToAvoidWhenCreatingLogos
Withitsnewguide,LO:LA
wantstohelpyourbusiness createanattention-grabbing logothataccuratelyreflects bothyourcompanyandits customers.
Beforeyourbusinessstarts designingitslogos,LO:LA recommendsthatyoufirsthavea firmunderstandingofyourtarget audience.
Thismeansconductingmarketresearchto identifytheirwants,needs,andinterests. Bydoingthis,yourbusinessminimizesthe chancesofalienatingitscustomers.
Oncethecreationofthelogobegins,there areafewcommondesignmistakesto avoid.Forexample,typographyshouldnot bechaoticandcolorsshouldnotclash.
Theguidealsoenjoinsyourbusinessto notcopythelogosofothercompanies.By copyingotherlogos,yourbusinessopens itselfuptopotentiallegalaction.
Thoughit’stemptingtothink short-termwhendesigninga logo,thelastthingtheguide recommendsthatyour businessdoistakealongtermapproach.
