ImproveBrandPerception&Customer EngagementWithElSegundoCreative Agency
LO:LA'snewguideprovidesrepositioningstrategiesyoucanusetohelp improveyourbrand'sreputation.Thestrategiescombinemarketresearch, brandidentity,andengagement.
Thefirstthingtheguidesuggestsyou doistoidentifytherootcauseofyour brand'snegativeperception.Inrare cases,thismightjustbeaconsumer withavendetta.
Inmostcases,however,the perceptionisaresultofpoor products,services,ormessaging. Conductingmarketresearchcanhelp youdeterminewhataspectsneedto befixed.
Next,theguide recommendsyou assesstheneedsand preferencesofyour brand'stargetaudience anddevelopaplanfor addressingthem.
Thismayincluderefining yourbrand’smessaging, modifyingitsproductsand services,orshiftingwhoits targetaudienceshouldbe. Consistencyandauthenticity arevital.
Thelaststepsintheguiderevolve aroundengagingwithconsumers. Thiscanbedonethroughmany channels,forexample,social media,customerservice,and advertising.
