HowToSpreadJoyInMarketing:GuideOn SellingExperiences,Moments&Memories
Rememberthe "ShakeUp Christmas"CocaColaad?
IbetIcangetyoutosingthat Trainsong,rightnow,nomatter thetimeofyear.Forme,atthe timeofwriting,it'ssummer,yet hereIamsingingaChristmas song.
No,theheatdidnotgetto me(yet).It'sjust impossiblenottosingthis songcuzitgivesyouthe warm,fuzzyfeelings-and that'sbydesign.
Thisstrategy,calledjoy marketing,hasbeen usedbymajorbrands likeCoca-Cola,Nutella, Airbnb,McDonald's, andOreo.
Andit'seasytoseewhy.Joy marketing,asidefrom spreadingjoy(duh!),also helpsbrandscreatean emotionalconnectionwith theiraudienceandinturn, drivesales.
Traditionalmarketingis goodforsellingproducts andservices.Joy marketing,ontheother hand,isallaboutselling experiences,moments,and memories.
Ifyou'rereadytogiveita shot,checkoutthisreport bycreativeagencyLO:LAjustvisit https://www.thelolaagency.c om/2023/03/31/spreadmore-joy/
Shakeupthe happinessyearround!
