How One Hairdresser Turned the Shutdown into an Opportunity for Profit & Growth

How One Hairdresser Turned the Shutdown into an Opportunity for Profit & Growth

Many salon owners look at 2020 as the year of survival, a year that tested their mental toughness, their commitment to their salon, and even to the industry as a whole.

For Crown Extension Studio, that year was not 2020; it was 2019.

For the second time, Crown’s owner, Jenna Bowden, questioned why she even wanted to own a salon.

Sales were sluggish and productivity was low, contributing to lower staff morale.

It was now “decision time.” She could give up or she could start over and rebuild, but better this time. She could re-focus her vision and create the beautiful and profitable salon she dreamed of.

Jenna opened Crown Extension Studio after she realized that women in their city were looking for solutions for their thinning hair.

Jenna heard woman, after woman in her chair tell her they researched for hours online trying to find a salon they could trust to provide quality extension services.

Then Covid-19 hit and once again Jenna wondered, “What else could salon ownership throw at me?”

She decided the next morning, despite not having a salon to go to, that she was still going to go to work. But this time she would work on her business, not in it.

To reach out to the local, struggling business community and network more with their ideal guest, Jenna recorded several episodes of her new podcast, "Inspiring Women of the 719".

She decided to start a "Gift Card Giveaway" where Crown purchased online gift cards from local restaurants and coffee shops and raffled them off to salon guests.

Contact Us At: http://www.crown.sal on/