HowHiringTeams CanUse
GenerativeAIfor
JobAds
HiringteamsconsideringusingAIforjobadsneedto understandthetechnology'scurrentlimitationsfor recruiting.
BeforeusinggenerativeAIforjob ads,rememberjusthowuniquejob adsare.They'retechnical,fullof nuance,andthebest-performingare basedonrecruitinganalytics.
Thejobtitlealonecanmakeorbreakahiringeffort.Also,alotofcontentisn’t inherentlygoodorbad,inclusiveorexclusiveuntilit’splacedinthecontextofajobad. Andthemosteffectivejobadsarebasedonreal-worlddata.
Jobadshaveameasurableimpactonhiring.An inclusive,data-informedjobadwillattractalarger, morequalified,andmorediverseapplicantpool, translatingintoasuccessfulhiringprocess.Abad jobadmayleavehiringteamswithfeworno qualifiedapplicants.
GenerativeAIwillnodoubtimproveincomingyears,butatthispointitslimitationsfor jobadsaremanyandvaried.First,AIbasedonprobabilityisonlyasgoodasthedata it’strainedon,andtherearen’tcurrentlyanyAItoolstrainedexclusivelyonprovenjob ads.
Second,AIisablackboxthatcan’texplainits outcomes.AnAItoolgeneratingajobadmay recommendunnecessaryrequirements,andhiring teamswon’tknowwhy.Third,generativeAI’smain skillatthispointismimicry,butjobadsthatsound likeeveryotherjobaddon’tperformwell.
AItoolsdon’thaverecruitingindustryknowledgeanddon’tknow whatmakesaninclusive,effectivejobad.Therefore,theycan’t createone.
TheDatapeopleteamofferssome adviceforhowhiringteamscan usegenerativeAIinalimitedway forrecruiting.
One,theycanuseittowritethefirstdraftofajobadiftheydon’t alreadyhaveatemplate.Hiringmanagersatsmallercompanies mayfindthatparticularlyuseful.
Two,teamscanuseittowriteless impactfulitemslikeemailsand socialmediaads.Three,AIcan helpteamswritinginanon-native language.
Datapeopleoffersacouplecaveatsaswell.First,teamswillhaveto“humanize”theirAI-generated contentbecauseAIdoesn’tknowhowtoemotionallyconnectwithhumans.Second,theywillneedto optimizeAI-generatedcontentinaplatformthatidentifiespotentiallybiasedlanguage.
Intheend,hiringteamscanusegenerativeAI forrecruitinginafewdifferentways.Butthey needtobeawareofitslimitationsandtheextra workthey’llhavetoputintomaketheirjobads andothercommunicationsinclusiveand effective.
