MarketingagencyLO:LA'snewguidesuggests strategiesyoucanemploytocreateemotionally engagedcustomers,andincreaseloyalty,repeat business,andrevenuegrowth.
LO:LArecommendsthatyou takeaholisticapproachto buildingconnections.First,you mustensureyourbrandhasa strongidentitythatcustomers caneasilyconnectto.
Youmustalsocreatea personalizedexperiencefor yourcustomersthatmakes themfeelvaluedindividually whilealsobeingapartof somethingbigger.
Oncetheseelementsareestablished, youcanthenstartengagingwith customersinmoremeaningfulways, forexample,throughsocialmedia.
Youcanalsoeducateandempowerthem throughyourphysicalanddigital resources,andgivebacktothemby hostingcommunityeventsandsupporting socialcauses.
Emotionallyengaged customersaremorewilling tospend,sharetheir positiveexperiences,and forgivemistakesand shortcomings.
