Content Clusters, News Articles Drive Massive Organic Traffic to Goodyear Brakes

ContentClusters,News ArclesDriveMassive OrganicTraﬃcto GoodyearBrakes

WSIreleasedacasestudyonGoodyearBrakesshowing thesuccessofcontentclusters&newsarclesfor GoodyearBrakes.

Thisstrategicapproachhasresulted inmillionsofimpressionsand hundredsofthousandsofclicks, demonstrangsustainedsuccess even3yearsaerthebrand'slaunch in2020.

CEORickKnutsenemphasizedtheimportanceoflong-term organictraﬃcstrategiesforsellingproductslikebrakes.

Developingcontentclusters driveslong-termsuccess, providingconnuousvalueto brandslikeGoodyearBrakes.

TomaximizeSEOimpact,weimplementedaContent

Clusterstrategybecausethisapproach:

-enhancedGoodyearBrakes' authorityonthesubject-improved sitenavigaonanduserexperienceledtobeersitemetricsandhigher rankingsinsearchengineresultspages (SERPs).

TheimpactwasevidentsoonaerthecontentrolloutbetweenMayandAugust 2021,withmonthlyorganictraﬃcmetricsexhibingsubstanalincremental increases,resulnginanimpressive8-monthparalYear1:

Year1-2021-1.1million impressions-9,800clicks13,000rankedkeywords

Year2-2022

-3.1millionimpressions50,000clicks-48,000ranked keywords

Year3-2023

-5millionimpressions75,000clicks-100,000ranked keywords

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