Brisbane filmmaker Jay Palmer reveals important steps to help create a video marketing strategy

Filmmaker Jay Palmer lists steps to help you create a video marketing strategy

Know the audience

Knowing the target demographic is essential to creating content that resonates with them. Once a business understands this, it is easy to determine the film/video's purpose.

Have a clear idea of the type of video required

There are several creative ways to tell a company's story, and having a picture of the type of video required aids in the creative process.

Find the right filmmaker

It's always best to find the right creative for the desired project.

Various filmmakers have different strengths, so it's best to do research before hiring.

Determine the scope of the project

This means deciding on the following: How many videos are needed for a campaign to be effective? How long does the video need to be? What kind of filming and editing will be required? Which platform will deliver the company video?

Negotiate a contract, finalize details and begin production

A contract would clarify as much detail as possible so unknown variables should be minimal. Once everybody's happy with the concept and everything has been agreed upon in writing, it's time to execute the brief.

Time to start shooting!

Distribute the video and evaluate post-distribution results

For Jay, this step is the most exciting part of the whole process. Once everybody's happy with the product, it's time to release it to the world! After distribution, Jay advises to analyse results as this will help improve video marketing strategies for future campaigns.

Find out more at JayPalmer.Com.Au